VI design refers to visual design. The full name of VI is visual identification, that is, corporate VI visual design, which is an important part of corporate VI image design. With the development of social modernization, industrialization and automation, the process of optimizing the combination is accelerating, the scale is expanding, the organization is increasingly complex, the products are updated rapidly, and the market competition is more intense.

VI. Visual Identification VI. A complete and systematic visual expression system with signs, standard characters and standard colors as the core. Transform the above abstract concepts such as corporate philosophy, corporate culture, service content and corporate norms into concrete symbols to create a unique corporate image. In CI design, visual identification design is the most spreading and appealing, and it is most easily accepted by the public, which is of great significance.

VI system:

A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbol patterns, propaganda slogans, etc.

B Application system: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.

What does vi design include? The basic part of VI design, including enterprise name and logo, should be recognizable, systematic, unified, vivid and contemporary, including enterprise standard font, enterprise standard color, auxiliary graphics, symbolic patterns and layout.

The application system designed by VI mainly includes office supplies, enterprise external building environment, enterprise internal building environment, enterprise internal department signs, common signs, clothing, advertising media, product packaging, official gifts, exhibitions and printed materials.