First, provide adequate supply. Supply of goods is the premise of harmonious market and harmonious relationship between customers and me. It is also the basis for improving customer loyalty. Without the supply of goods, no matter how good, accurate and meticulous your service is, it won't play much role. Because they are realistic businessmen, the main purpose of businessmen is to make profits. Without the restriction of interests, eternal customer loyalty may just be our wishful slogan. Therefore, in the daily marketing work, enterprises should not make excuses for the shortage caused by various objective factors and unload the "burden". Instead, we should try our best to organize the supply of goods to meet market demand. In order to build a harmonious big market and "escort".
Second, do a good job of communication with customers. Only effective communication can achieve the purpose of mutual harmony, information exchange and resource sharing. World famous marketing guru Philip? Kotler once said: With information at your fingertips today, the new trend of marketing communication is precision marketing. Precision marketing is a marketing communication that needs more precision, measurability and high return on investment. This shows the importance of communication in daily marketing. As the "vanguard" of marketing, account managers communicate effectively with customers in their daily work, which is an important part of daily market visits. Through contact with customers, we can find customer demand information and market information through communication, and solve the difficulties encountered by customers in business in time to make up for the shortcomings in our work to the maximum extent, so as to achieve customer satisfaction and market harmony.
Third, meet customer needs. In daily work, the biggest obstacle to the harmony between customers and me is that many times customers' needs are not met and their opinions are not taken seriously. Therefore, when visiting the market, the account manager should know the customer's evaluation of the service and brand, their reflection on the operation and market, and the cigarette consumption trend in the region, meet the customer's needs to the maximum extent, try his best to solve the practical difficulties faced by the customer in daily operation, and feed back the market information in time, instead of being afraid of trouble, try to save trouble and find an excuse to push the Committee or ignore it.
Fourth, provide personalized services. In modern marketing mode, selling products is not the ultimate goal, because it can't deepen customers' dependence and loyalty on products and services. Providing personalized service for customers is an important content of enterprise marketing management and an important factor for enterprises to gain competitive advantage in the new market situation. Therefore, in their daily work, account managers should take the idea of "customer demand as the starting point and customer satisfaction as the end point" to provide customers with meticulous and thoughtful personalized services and seriously solve the practical difficulties encountered by customers in marketing work. Providing personalized service for customers means that account managers are required to put down their "shelves", work hard and use their brains, be good at finding problems and solving them in time, always care about and cherish customers, truly treat customers as "gods" and make suggestions for improving corporate image and efficiency.
Fifth, pay attention to the opinions of end customers and deal with them in time. In daily business, due to various objective factors, customers will put forward some opinions or suggestions that are conducive to friendly cooperation between the two sides. At this point, the account manager must attach great importance to these voices from the front line, respond in time, don't be indifferent, let alone ignore them, and make a solution to the problem as soon as possible. Sometimes, due to the unpredictability of the cigarette sales market, our policies and measures may not be completely suitable for the market operation law, and the end customers are the practitioners of these policies and measures, from which it is easy to find problems. The questions raised by customers may be exactly what we didn't consider comprehensively. The customers pointed out in time, which just gave the enterprise a chance to "mend after it is too late". Therefore, account managers should seize this favorable opportunity in time, plug this "loophole", resolve contradictions, make the relationship between customers and me play a harmonious movement, and lay a solid foundation for improving the satisfaction and loyalty of end customers. Article from: Network