I will use my efforts to help you and create unlimited possibilities for your bright future;
I promise, I will be a good example for you all your life!
This was written by Mr. Yi Rongji, the founder of Baoying Company, on the birth certificate of the first child. The first time I heard this sentence, I was deeply moved. I wonder what kind of person this is.
Mr. Yi Rongji's Growing Experience
1966 was born in Hong Kong and his parents were teachers, so he attached great importance to his education since he was a child. He deeply feels that the way parents guide their children to grow up has a far-reaching impact on their future. In the future, this experience gave him a dream: let all children get a good education, and all mothers are healthy and beautiful.
Yi Rongji spent his childhood in Hong Kong, and then he returned to the United States to complete his high school and university studies. After graduation, he entered the multinational pharmaceutical company-SmithKline Bicheng Company to do product marketing. In the fifth year of the company, he was sent to Sino-American SmithKline Company, which established a joint venture in Tianjin. It was 1990. During this period, in the early 1990s, Sino-American SmithKline launched the "SmithKline Intestinal Insect Clearing" with wide market demand.
"Intestinal worms are clear, two pieces!" Remember this advertisement? This insect repellent, which is still fresh in the memory of many people in China, was sold to parents and their children all over China by Yi Rongji and his sales team.
After working for three years at SmithKline in China and the United States, Yi Rongji found that there were opportunities in the maternal and child market in China.
Yi Rongji, who visited major hospitals in China, often saw pregnant women waiting for examination. However, there are so many people waiting to see a doctor in the hospital that it is difficult for doctors to have time to give one-on-one thoughtful guidance to pregnant women. Finally, pregnant women had to leave angrily with all kinds of problems.
It is the above scenes that inspire Yi Rongji. He has a good wish: to build the best maternal and child institution in China and bring the most modern and scientific concept of maternal and child health to mothers in China.
Mr. Yi Rongji's Wealth Journey
From 65438 to 0995, Yi Rongji began to build BabyCare Company, and embarked on a wealth journey of establishing a maternity and baby products company in China.
First, he found the two largest nutritional food companies in the United States to study the maternal and child nutritional food suitable for the China market, and then he found scientific research institutions in China, Japan and other countries in the world to study the maternal and child market in China.
It took Yi Rongji three years to complete the above things, and the harvest was that dozens of products were selected as the first batch of maternal and child nutrition products of Baoying Company from the 1000 products jointly researched by two American companies, and the development model of patented Baoying maternal and child needs was established.
Time shifted to 1997, and Yi Rongji turned all the previous preparations for Baoying Company into a detailed business plan.
He kept meeting with investors to cheer them up, saying that the "one-child policy" made parents in China place greater hopes on their children. They need to know how to cultivate their baby's knowledge and products.
But parents should ask their parents or doctors for the answer to parenting.
But the problem is that the knowledge of the previous generation of parents is incompatible with the knowledge that children need today, and doctors are tired of dealing with many patients, but they are willing to ask their parents for advice but can't do anything.
This is an opportunity for Baoying Company to enter the China market.
Yi Rongji's persuasion to investors obviously paid off, because one year later, financial shareholders including Pacific Construction Group, Bank of America and KKR (a world-renowned large investment fund) all injected capital into BabyCare, and Yi Rongji's private fund obtained a total initial capital of130,000 USD.
However, shareholders also asked Yi Rongji a question: How will Baoying Company conduct product marketing and market education, so as to change the original thinking of China's parents and make them trust Baoying's practices and services? This is related to the success or failure of Baoying.
In fact, marketing and gaining the trust of customers are very easy for Yi Rongji.
12 At the earliest, he started his first gardening company. The business of this company is simply to mow the lawn in the yard for the rich. Yi Rongji ran to rich families and neighbors' houses and told them that he would mow lawns and yards for them for free.
If you do what you want them to do, let the rich hire him.
He has great respect for customers, excellent work and low fees. As a result, more and more rich people began to hire Yi Rongji to work in the yard.
/kloc-During the whole summer vacation of 0/2 years old, from 6 am to 7 pm and 8 pm, all the partners saw Yi Rongji mowing the grass desperately.
This caused some children to laugh at Yi Rongji. But anyway, this year, Yi Rongji made thousands of dollars from his company alone. This is not a small sum for a child of 12 years old.
The next summer, the children who used to laugh at Yi Rongji found him and asked if Yi Rongji could let them work with him to earn some pocket money. So Yi Rongji hired other children to work in his own company. Until 2 1 year-old, Yi Rongji changed hands with others, and this company earned hundreds of thousands for him.
Although this number is not much for a company, Yi Rongji still learned how to manage employees, how to market and how to win the trust of customers. In summing up the influence of this experience on himself, Yi Rongji said: Don't care about the ridicule of others. You need to have a vision, stick to your own judgment on the market and be diligent.
1June, 1999, Yirongji, which received financial support, formally established Baoying Company. The first problem faced by Baoying Company entering the China market for the first time is how to conduct market education. Yi Rongji is also thinking about this problem. "He said matter-of-factly in Chinese.
We have good products. These products are necessities for children. But the key is how to let China's parents know this fact.
If Baoying's products are placed in retail stores, can the sales staff convey Baoying's product information to parents in a comprehensive and thoughtful way?
If we broadcast an advertisement on TV, can a 30-second advertisement make parents understand the problem of fetal nutrition?
The answer to the above two hypotheses is no.
Therefore, Baoying must really solve all the needs of children's intellectual, health and emotional growth during the age of 0-6 for their parents. Only in this way can Baoying's products be loved and trusted by parents.
Based on this idea, in addition to building a comfortable baby-care center and printing a baby-care guide book specially prepared for mothers, Yi Rongji first trained a team of maternal and child consultants and a large number of sales representatives with professional experience with most of the funds raised from shareholders.
Then let the trained sales representatives face customers one-on-one, constantly communicate with parents and answer various questions raised by parents about their children.
However, the practice of letting products enter the shopping mall without spending a lot of money on TV advertisements is obviously doomed to the loneliness of slow profit growth of Baoying Company in its initial stage. To this end, Yi Rongji has also been criticized.
But just like the horticultural company that was ridiculed at the beginning, Yi Rongji once again insisted on his own opinion and insisted that his marketing method was right.
He said gently and firmly, "I know this method is correct." Although it seems that Baoying is going a little slow now, people will soon find that Baoying's sales and profits will increase geometrically. "Indeed, today, we have seen the development speed of Baoying!
Mr. Yi Rongji not only created Baoying, but also created the world's largest Chinese parenting website-Cradle. He believes in Christianity and likes all kinds of sports, such as football, tennis and golf. He is modest and friendly, and sports make him full of passion and wisdom. He integrated all these personal styles into his career.
Mr. Yi Rongji often said: Baoying's creation is the beginning of his life!
We are proud to help every new parent's family, so that they can spend the most confusing and difficult period of raising their children easily and enjoy the happy time brought by their children.
At the same time, it also witnessed that so many ordinary people were successfully changed because of Baoying's career, and so many outstanding people realized their life value on the dream stage provided by Baoying. This sense of accomplishment makes me very happy. This is my original intention to create Baoying, which is the motivation to keep moving forward!
He said that people should have a heart of giving first. First, let your customers win and your employees win, and your company can develop. This is our president, a man with keen vision and business mind, and a man with great love. It is precisely because of this that there is a company like Baoying.