Maserati O2O's new retail business is a brand-new business model based on deep cooperation with dealers, aiming at creating an innovative user experience. The project adds digital tools to support sales, while maintaining the central position of dealers in the consumer purchase process. At different stages of the car purchase process, consumers can flexibly choose the offline exhibition hall or online digital mode, so as to obtain a more personalized and exclusive car purchase experience.
"Maserati always insists on taking consumers as the center, adhering to cutting-edge innovation, century-old tradition, luxurious quality and unique brand characteristics, constantly optimizing the sales process and providing a revolutionary user journey." Bernard Loire, chief commercial officer of Maserati, said, "We hope to continuously meet or even exceed the expectations of car owners and open an online and offline omni-channel experience. The birth of Maserati FUORISERIE personal tailor project is also our positive response to the current trend of high-end personalized consumption. Through this project, every trident owner can get an exclusive car. "
At present, digital service has become the focus of luxury goods industry, and omni-channel retail layout and online user experience will further change consumers' buying behavior. E-commerce is just one of Maserati's innovations to cope with industry trends. With the blurring of online and offline shopping boundaries, Maserati is fully prepared for the new retail model, and customers can experience seamless and integrated customer service anytime, anywhere and at will.
The digital experience not only includes the use of consumers' personal electronic devices, but also more and more Maserati offline stores will meet the digital transformation. On the one hand, digital virtual assistant will provide more perfect online services; On the other hand, digitalization will empower the offline space, further expand and enhance the offline service area, thus achieving cross-regional coverage for consumers. Starting from next year, Maserati's global stores will be gradually refreshed, and a new generation of exhibition halls in Milan and Shanghai will also be unveiled.
At the same time, the new retail concept of Maserati brand also covers the FUORISERIE personal tailor project released in 2020, aiming at meeting consumers' demand for luxury goods, so that every Maserati can fully display its own taste.
Recently, Maserati O2O's new retail business has been piloted in the North American market. Trident customers can experience a series of digital services, including online booking with "My Maserati Exhibition Hall"; "My Maserati expert" looks for specific information about the products, as well as "remote test drive" and "multi-channel service reservation". Consumers can configure and book Trident cars online, and choose offline dealers to pick them up.
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About Maserati China
Maserati, an Italian ultra-luxury car brand, 19 14 was founded in Bologna, Italy, and is now headquartered in Modena. As a pioneer of Italian attitude, Maserati has been satisfying every adventurer and life connoisseur who is eager for speed with its innate innovative spirit, unique design aesthetics and indelible passion energy. Every Maserati combines design, performance, comfort, elegance and safety, redefines Italian luxury cars with the pioneering spirit of "born without borders" and sells them to more than 70 markets around the world.
At present, its cars include Quattroporte President Series Elite Edition, Ghibli, SUV Levante, and high-performance SUV Levante Trofeo with V8 engine. The supercar MC20 was unveiled in September 2020. Its Nettuno Poseidon engine introduces the cutting-edge technology of F 1 into the power system of the production car for the first time, and returns to the brand's extraordinary sports soul with unprecedented extreme performance, announcing that the Trident brand has opened a new era.
Maserati brand officially entered the China market in 2004. Maserati (China) Automobile Trading Co., Ltd. is located in Shanghai, responsible for brand sales and market operation, dealer network development and management in China market, and providing after-sales technical support and spare parts service. At present, Maserati has established a perfect sales and service network with more than 60 dealers across the country.
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Beijing Dong Jun Maserati Jingang Sales and Service Center
Reservation hotline: 0 10-84337430
Address: No.8, Area C, Jingjinggang Automobile Park, Dongbei Road, Jinzhan Township, Chaoyang District, Beijing
Beijing Dong Jun Maserati Jinbao Street Sales Exhibition Hall
Reservation hotline: 0 10-8522 1355
Address: Floor/KLOC-0, Jinbao Building, No.89 Jinbao Street, Dongcheng District, Beijing