Art Nouveau began in the 1980s with 19 and reached its peak from 1890 to 19 10. The name "Art Nouveau" comes from a shop named "La Maison Art Nouveau" opened by samur Bing (designer and art dealer) in 1895, where he displayed all the products designed according to this style. Accurately speaking, the Art Nouveau movement is a kind of movement, which is the continuous deepening and development of the French arts and crafts movement, rather than a single style. It can be divided into linear style and bending style, decorative style and graphic art style, and is famous for its smooth and beautiful lines, organic appearance and beautiful female images. This style has influenced the design of architecture, furniture, products and clothing, as well as the design of patterns and fonts.

Samur Bing is determined to change the status quo of product design through cooperation with some colleagues. They admire the design that combines art and technology closely, admire the handicrafts made by Seiko, and demand that the products designed and made are beautiful and practical. They comprehensively design architecture, furniture, interior decoration, daily necessities, clothing, book binding, illustrations and posters, and strive to create a new era style. Their slogan in form design is "return to nature", and natural things such as plants, flowers and insects are used as decorative patterns, but they are not completely realistic. Most of them use abstract curves symbolizing organic forms as decorative patterns, showing intricate curves, dynamic rhythms and exquisite and elegant aesthetic tastes. At the 1900 Paris World Expo, samur Bing's exquisite works attracted worldwide attention and caused widespread repercussions in European and American countries, making the name of "Art Nouveau" spread like wildfire, so he named his movement Art Nouveau. Therefore, France (Belgium) has naturally become the birthplace and center of the Art Nouveau movement.