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How to link the replacement of Coca-Cola carbonated drinks with market positioning?
To achieve this goal, we can consider the packaging design that conforms to the market positioning and conveys the brand value and concept.

Packaging design in line with market positioning: the new packaging of Coca-Cola carbonated drinks should be in line with its market positioning. Coca-Cola has positioned its market as young, fashionable and energetic, so the new packaging design should be able to reflect these elements, such as using brighter colors, fashionable patterns and attractive slogans, so as to better attract the corresponding consumer groups.

Convey brand value and concept: the new clothes of Coca-Cola carbonated drinks should convey the brand value and concept of the company, and the new packaging design should reflect the brand image and values of Coca-Cola, use more environmentally friendly materials, and emphasize the health and nutritional value of the products. , so as to better attract consumers and enhance brand loyalty.