The word "Nuo Nuo" comes from the bestseller No Logo published by Canadian journalist Naomi Klein in 2002. The book reveals the crazy consumption situation in the world today, as well as the harassment and fraud of brands and their advertisements in human daily life, which has sounded the alarm for westerners in a high-consumption society. At the same time, the Nuo Nuo family was born!
What's the Nuo Nuo family like? If you want to paint a portrait of Nuo Nuo people, they should be dressed in black and look at the world coldly without a smile.
Nuo Nuo people, like Bobo people, also pay attention to returning to purity, such as pursuing environmental protection, naturalness and exquisiteness regardless of food, clothing, housing and transportation. But compared with the Bobo people, the Nuo Nuo people are much more lofty. Where is their lofty performance? That is to be as unobtrusive as possible and as low-key as possible. They hate those rich people who swagger around the city. Whether in philosophy of life or in daily life, they pay attention to hiding them. The way they dress is also very special: they look cold and simple, but they hide the nobility and rarity that only their peers can see.
However, as their names reveal, the most striking feature of Nuo Nuo clan is that although they have considerable economic strength, they stay away from and spurn famous brands-because Nuo Nuo people think that relying on famous brands to show their social status is just a manifestation of no identity. They feel that they are real aristocrats and don't have to stand on high and shout "I have money, status and culture". Therefore, the perfume they use is their own modulation, not ready-made brand-name goods; The designer they admire is Martin Madera-on the clothes designed by this gentleman, the label is always blank; The shop they like to go to has no storefront or window. At first glance, it looks like a workshop, and it doesn't face the street. Before you enter the apartment, you must go through a door and then go upstairs ... where can you find such a store without a friend's recommendation and a gift address? Therefore, in Nuo Nuo clan, it is very important to establish a kinship network.
When it comes to eating, Nuo Nuo is not afraid of hard work. They can make their own bread every day-of course, with whole wheat flour without starter. You can also get up at dawn and drive to buy the best ham in the country … of course, thanks to the internet!
As for holidays, Nuo Nuo people don't go to the seaside to bask in the sun, but to their villas deep in the forest. Besides, a Nuo Nuo worthy of the name doesn't need a mobile phone. His phone is at home. Please leave a message. Their most common means of transportation are subways, bicycles and motorcycles, and their only jewel is a humble but expensive diamond ... This is the Nuo Nuo family, or rather, this is the former Nuo Nuo family. Because like Bobo, Nuo Nuo is becoming a thing of the past, and a new generation of romantic figures is born, that is freedom.
It is said that the "origin" of freemen is Japan. They completely abandon the concept of "struggle" and don't want to take the road of "study hard, get a good diploma and enter a big company" Instead, after getting a college diploma, I go to a restaurant to serve food, work only for six months a year, and travel around the world for the remaining six months. They love nature and pursue inner harmony. They should know the world and others, not just stare at their navel!
However, in my opinion, free men are not newcomers-in Europe, intellectuals who love nature have long given up urban life and lived and worked in sunny places with mountains and water!
From BOBO to NONO to FREE, it is not difficult to find that the world is getting smaller and smaller, and the nature of human beings' pursuit of self and constant reflection is consistent, so some new lifestyles and ideas will sweep the world in such a short time. However, will human life style really change because of these new terms? I'm afraid it's difficult. "Where do I come from and where do I want to go?" This is an eternal problem facing mankind, which can never be solved by changing people's names and lifestyles-whether it is Bobo, Nuo Nuo or freedom.