Since Everbright Credit Card was launched in Anhui in 2008, after more than ten years' efforts, the service slogan of "Everbright Credit Card, Refresh Every Day" has been integrated into the daily life of more than one million Anhui people. In 20 18, the number of credit card customers of Anhui Everbright Bank exceeded 1 10,000, and the annual transaction volume exceeded 68 billion yuan, ranking second among local joint-stock commercial banks in terms of both the number of credit card customers and the transaction scale. In the past ten years, China Everbright Bank has been committed to building a "know you" credit card, making continuous efforts in the fields of personal consumption credit, mobile payment environment, Huimin marketing activities, cooperation and promotion between banks and enterprises, constantly investing and innovating in social welfare activities, traditional cultural inheritance and other aspects, and actively assuming social responsibilities, which has been recognized and favored by all sectors of society.

Credit card with "responsibility"

Take social responsibility and build a public welfare system. Over the years, Everbright Credit Card has actively linked with the national strategic planning, strengthened support in key areas, served the real economy, actively supported precise poverty alleviation, and vigorously developed inclusive finance. Since 20 1 1, China Everbright Bank has successfully held eight sessions of "Everbright Dream * Love Sailing–National Youth Talent Show and Selection" for the mother's water cellar public welfare activities, and donated more than 37.42 million yuan to the "mother's water cellar" public welfare project, building nearly 10,000 water cellars for the water-deficient areas in the west. 20 12 "You spend once, I donate a penny for love" goes online. Every time the cardholder uses the "Mother's Water Cellar Love Credit Card", Everbright Bank donates a penny to the mother's water cellar. In 20 18, the total donation amount reached 3 million yuan. Innovative and environmentally-friendly financial products for the disabled-green zero-carbon credit cards and barrier-free credit cards-have been launched one after another, which all reflect the determination and perseverance of China Everbright Bank to assume social responsibilities.

Credit card with "inheritance"

Integrate into traditional culture and refine brand connotation. Everbright's credit card product development is unique, forming a national brand credit card product system with China characteristics. The "Fu" credit card embodies the long-standing "Fu" culture of the Chinese nation. The card face design adopts the word "Fu" of "China's first blessing", which means auspiciousness and highly meets people's psychological needs, and has become a powerful brand with great influence in the domestic credit card market. Since 20 17, China Everbright Bank has launched a series of theme activities on the eve of the Spring Festival, combining traditional culture with holiday life scenes to create activities such as "sending blessings home", "enjoying delicious food on New Year's Eve" and "going home in spring" to support the people, promote the "Fu" credit card culture and let more and more people experience the beauty of life.

Diversified credit cards

Subdivide customer needs and deepen industry cooperation. In recent years, China Everbright Bank has integrated the resources of banks and enterprises in tourism, health, entertainment, shopping and other sub-sectors, deepened the needs of customers, intensively cultivated credit card joint rights, promotional activities, brand promotion and other aspects, and successively launched a series of joint credit cards. At the beginning of 20 17, China Everbright Bank cooperated with Hefu You Fei Science and Technology, a benchmark enterprise in the field of air travel, and issued the "Fei Changzhun" co-branded credit card, providing preferential value-added services for co-branded card customers, such as booking air tickets/train tickets, staying in hotels, picking up and dropping off planes, and making consumers travel more convenient and affordable. 65438+In July 2008, it cooperated with Anhui Huami Technology to issue Everbright's "Midong Health" joint credit card to promote Xiaomi Sports APP and its joint value-added rights. Among them, the activities of giving Xiaomi Sports Bracelet and Midong Mall discount spree were enthusiastically sought after by the majority of "runners", and the national sports+national health became a new hot spot of Everbright Credit Card. Everbright Bank will increase cooperation with enterprises in Anhui's "big tourism" and "big health" industries, and at the same time continuously improve management and service quality in terms of information security and customer experience of network channels.

Hui Life Credit Card

Create activities to benefit the people and optimize the card environment. "Sunshine Hui Life" APP is a "credit card paradise in mobile phones" created by China Everbright Bank. Customers can use a mobile app to handle cards, withdraw cash in installments, pay for consumption and participate in preferential activities. Focusing on daily life scenes such as food, travel, entertainment, shopping and health, China Everbright Bank has launched a series of activities to benefit the people on the "Sunshine Life" APP, including Sinopec Refueling Reduction 100, JD.COM Mall/king of the children Shopping Reduction 188, Alipay Word of Mouth/Pizza Hut Food Reduction by 50%. A series of activities, such as movie viewing/KFC/Meituan take-out reduction 10 yuan, "bus/subway 1 money sharing", have received enthusiastic response from Anhui citizens. Every activity day, Everbright customers often queue up in front of the checkout counters of major activity stores to pay their bills.

"quality" credit card

Promote consumption upgrading and create a quality life. Everbright Credit Card provides a number of personalized value-added services for high-end business customers, including VIP lounge at the airport, road rescue, medical care, car rental service, insurance protection and other respected services, and continues to carry out high-quality activities such as "Refueling for Sinopec", "king of the children" and "50% discount on food", so that Everbright Credit Card customers can get a good consumption and life experience in the process of using the card, which not only creates conditions for releasing high-end consumption potential, but also promotes high-quality economic and social development and contributes to.

Everbright for 20 years, building thousands of dreams. 20 19 is the 20th anniversary of the establishment of Hefei Branch of China Everbright Bank. Facing the new normal of economic growth, new opportunities of consumption upgrading and transformation, and new background of technology updating and iteration, China Everbright Bank will continue to innovate, be brave in assuming social responsibilities, constantly improve sunshine services, sincerely give back to the society, do its best to convey hope and strength, and devote itself to creating a "know you" credit card to help Anhui people build a beautiful "credit" life.

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