JD。 COM and Alibaba are both strong players in China and even the global e-commerce market. Alibaba's market share in B2B and C2C is over 80%, while JD.COM keeps steady growth in B2C. Alibaba is one of the most influential and valuable brands in China and enjoys a high reputation all over the world. Although JD.COM is relatively weak in brand value and popularity, it has achieved success in specific market segments through its high quality and trustworthy image. Both Alibaba and JD.COM have invested a lot of resources in technological innovation and research and development, such as artificial intelligence, big data and cloud computing, to provide high-quality user experience.