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Valentine's Day activity planning scheme template 1
Marketing theme: true love is priceless, and roses are affectionate.
On Valentine's Day, the main consumers are lovers in love, married couples, and elderly couples who are married in gold or silver. Among these people, they all like each other. In this festival which belongs to two people, giving each other roses is a good way to express love.
Main products: roses
Roses symbolize love and sincere and pure love. People often regard it as a token of love, and it is the first choice for lovers.
1. The value and meaning of the product itself
Red roses represent passionate true love; Yellow roses represent cherishing blessings, jealousy and lovelorn love; Purple roses represent romantic feelings and precious uniqueness; White roses represent purity and innocence; Black roses represent tenderness and sincerity; Orange rose friendship and youthful beauty; Blue roses represent generosity and kindness. Single blue demon Ji Huayu: Being together is a promise. Two blue enchantresses: Meeting is a kind of fate, and the intersection of hearts makes us have endless romantic feelings. You are my deepest love, and I hope to remember our beautiful love story forever.
1 rose stands for-I only have you in my heart; Two roses represent-there are only two me in this world; Three roses stand for-I love you; Four roses represent-till death do us part; Five roses represent sincere appreciation; Six roses represent mutual respect, love and understanding; Seven roses represent first love; Eight roses represent-thank you for your concern, support and encouragement; Nine roses represent-I want to be with you all my life; 10 rose stands for perfection and invulnerability; 1 1 rose stands for-I only love you all my life; 12 rose stands for-my love for you is growing day by day; 13 rose stands for-you are the person I secretly love; 14 roses represent pride; 15 roses represent a full moon night; 16 rose stands for-falling at your feet; 17 rose stands for-you are my wife; 18 rose stands for-I wish you eternal youth and beauty; 19 roses represent patience and expectation; 20 roses represent-I have a sincere heart; 2 1 Rose stands for sincere love; 22 roses represent-good luck; 25 roses represent-please love me, too; 27 roses represent-wife ~ I love you; 30 roses represent-it is my honor to fall in love with you; 37 roses represent-I say I love you in my heart; 40 roses represent love until death do us part; 47 roses represent-you are mine; 50 roses represent-unexpected encounters; 99 roses represent-everlasting; 100 rose represents 100% love; 10 1 rose stands for favorite; 108 Rose proposed marriage; 144 rose stands for-love you forever; 365 roses-I miss you every day; 999 roses-everlasting; 100 1 rose-forever; Roses represent loving you all your life.
2. Product packaging
There are many ways to wrap a bunch of roses, but if it's Valentine's Day, you can use special packaging to create surprises.
(1) Traditional paper packaging needs to match colors and flowers, which is more traditional, but it is difficult to cause great surprises without comparison in overall effect.
(2) Transparent plastic paper looks natural, but its color is monotonous. 3. Spiral wound with ribbon, and the barbed part below is decorated with some paper.
(3) Packaging with big leaf plants, putting them together piece by piece and wrapping them outside the flowers. This is healthy. Although there are not many colors, they are naturally colors, reflecting peace and singleness.
Price strategy:
There are many factors that affect commodity pricing, which can be divided into:
1. The pricing goal is mainly to make the current profit and market share.
2. Product Cost Reduce product cost as much as possible to achieve profitability.
3. Market demand In the scheme, market demand is the most important, because in this important festival of Valentine's Day, roses are something that couples need together, which should be determined according to the general price in the market. Roses with different colors and different meanings are priced separately. For example, in some large supermarkets, on the morning of Valentine's Day, a "blue enchantress" can be sold to 100 yuan or even 150 yuan, and there are many buyers.
4. Competitor's products and prices.
5. Government policies and regulations.
Publicity strategy:
Publicity method:
1. Set up billboards. Where there are many people, billboards should be set up in the main traffic and squares of the city. Billboards should be eye-catching, romantic in content, inspiring, and make people feel the atmosphere of Valentine's Day as soon as they see advertisements, and everyone has the impulse to buy flowers.
2. Print leaflets and distribute leaflets in university towns, office buildings and other places where there are many young people to promote sending roses on Valentine's Day. True love is precious, and roses are affectionate.
3. Publicity through the Internet. Nowadays, young people are familiar with the Internet. Basically, more than 90% people surf the Internet through computers or mobile phones every day, so this is a good way to surf the Internet. Through QQ group, Weibo, these popular things that young people like, we can get good results.
Sales strategy:
The main sales can be divided into three sales methods: online advance booking sales, offline store sales and street mobile sales.
1. Book online sales in advance: mainly in major forums, social networking sites, high-traffic websites, etc. Take photos of the types of flowers in the store and attach flowers to set off the warm atmosphere of Valentine's Day, and try to discuss them according to the topic of love so that people can place orders immediately and make pre-sales.
2. Offline physical store sales: In the days around Valentine's Day, do enough advertisements inside and outside the store to create an atmosphere, and you can do some promotional activities and give gifts. Shop sales is the main sales method. You can engage in some promotional activities, buy flowers and give couples small gifts, and at the same time, you can hold interactive activities for couples to participate together. After completing the activities, you will get special gifts from the shop.
3. Street mobile sales: Through the analysis of people's buying psychology, conformity psychology, showing off psychology, comparison psychology and face psychology, we can find the market, get a premium and realize sales. According to these kinds of psychology, mobile sales can stimulate consumers' buying behavior, and then increase sales.
Cost budget:
Store decoration: replace some old ornaments, and there is a red carpet from the door to the store. Compared with the storefront, the storefront decoration is outstanding, attracting passers-by into the store, about 2000 yuan.
Advertising fee: one banner, 300 yuan, 10000 leaflets, around 800 yuan, around 5 exhibition boards nearby, around 500 yuan, totaling 3,600 yuan.
Summary:
According to the buyer's demand, provide various services, such as: door-to-door, flowers surprise, timely delivery, accurate positioning and other quality services. In the process of sales, we should check the missing parts, correct the mistakes in time, and add feasible strategies to promote roses.
Valentine's Day activity planning scheme template 2
Theme of the activity: romantic hand in hand * * * to celebrate Tanabata.
Activity background: The seventh day of the seventh lunar month, commonly known as "Qixi", is a romantic festival among the traditional festivals in China. Throughout the ages, many handsome men and beautiful women have walked in this world with a pure heart and a yearning for feelings, looking for what they love in their hearts. Yesterday, you may be alone; Yesterday, you may still be struggling to find your beloved him or her; Yesterday, you may still be sadly intoxicated with the sweetness that has passed away. Today, please speak your sincere monologue bravely; Today, please show your true self bravely.
There, you may meet by chance, and Yue Lao will be a matchmaker and find him (her) to accompany you for life! On the occasion of "Chinese Valentine's Day", we will inherit the emotional classics of the Millennium with our actions and have a romantic night.
Activity purpose:
1. Through this Tanabata activity, the company's popularity will be improved and more consumers will know about Guangxi's birthday.
2. While enhancing the company's popularity, attract more businesses to settle in our mall.
3. Close the distance between people and hold hands romantically on Tanabata.
Activity time: Qixi Night (19: 00-21:20)
Publicity time: August 5, 2000-August 7, 2000 (publicized on the company website).
1, August1July-August 18: Find your cowherd (Weaver Girl).
2.819-20 August: Say your love.
3.8.21:micro-love letter
4. August 22nd: Sun Xingfu
Registration form:
1, register online, log in and fill in the registration form.
2. Telephone registration ...
Registration requirements:
1, those who can attend the event on time
2. Be able to cooperate with employees in activities.
3. Pay attention to safety when participating in activities.
Participants who sign up for the birthday party must be from the same Amanome.
5. When you register, you should accurately explain the links you want to participate in.
Venue: _ _ Park
Target audience: employees and consumers of the company.
Preparation before the activity:
1. Find two party hosts, a man and a woman or insiders.
2. Commodity purchase: flowers, balloons (heart-shaped, round; Purple and pink), ribbons, candles, cardboard (blue and; Pink), transparent adhesive, scissors, double-sided adhesive tape, small gifts (lovers' supplies, such as cups engraved with our company's logo or couples' key chains), square cloth pieces and background cloth.
3. Prepare the required equipment: microphone, stereo, lighting and seat.
4. Collect romantic love songs and birthday songs
5. Make the activity number plate (heart-shaped) in advance, with blue cardboard for boys and pink cardboard for girls.
6. Flyers and posters. The company's employees have the company logo on their clothes.
Venue layout:
1. The venue layout should be warm and romantic, and the company's publicity signs can be appropriately increased.
2. The colors of the audience are mainly purple and pink.
3. The entrance of the venue should be designed as a heart-shaped door, and balloons should be installed on the door frame.
The meeting place is divided into two squares: light blue square and pink square.
5. Put candles on each desktop. 6. According to the site environment, flowers (mainly roses) must be placed.
Activity flow:
1, the number of enrollment allocation is odd for boys (1, 3,5) and even for girls (2,4,6).
2.19: 00-19:10 The host made an opening speech for the event.
3.19:10-19:15 company representative's speech.
4.19:15-19: 25 stands for singing romantic songs with deep affection.
5. 19: 25-20: 25 Activity time: two activities, each lasting about half an hour (background music: honey juice).
(1) Cowherd and Weaver Girl are earth-shattering for love. The host draws the number of 10 from the male side, and the female side also draws the number of 10. (or sign up freely) Give 3 minutes to discuss cooperation. Let the people in these two squares stand in two pieces of cloth (cloth that can hold 15 people), and then the people in that square of these two squares turn the cloth to the other side first, and the loser should understand the punishment (talent show or writing at the bottom). The first level is that all participants can't talk and turn the cloth to the other side without their feet. The winner can take part in the second level challenge. The second level is to turn the cloth to the other side when all the participants are unable to speak and blindfolded, and see who turns the sky upside down for love first.
(2) Take the Magpie Bridge This activity is divided into three rounds, each with three teams of nine people, and each team consists of a man and a woman. Men and women stand opposite each other across a distance line of 5 meters, and the host reads the names of some items. Cowherd and Weaver Girl should find the items within one minute and place them along the distance line, and then the host will continue to read out the names of some items and place them after finding them within one minute until Cowherd and Weaver Girl cross the bridge as the winner. The winner of each round can know the ultimate PK( 10 meter distance) and decide the final winning team.
6.20:25-20:30 During the prize-winning quiz, five questions related to the company profile leaflet are preset, and then the host will ask them one by one, and the person who answers correctly will get a small gift.
7, 20: 40-2 1: 10 abnormal birthday night on Qixi (background music: happy birthday)
Anyone who has a birthday on the day of the activity can participate in this activity. Everyone who participates in this activity can get two props, each with seven sevens, 1 1. Participants use these two bags of tools and one of their own actions to spell the word "Birthday Edge" in the designated position (with the whiteboard in the background), and the fastest speller wins and wins the ultimate prize. Finally, they sang a birthday song and cut the cake together.
8.21:10-22:15 a gift of love
9.21:15-21:20 The host announced the end of the activity. Award setting: everyone who participates in the activity can get a small gift; Award for the winning team of the event _ _ X；; The winner who celebrates his birthday on the day of the event and wins on the abnormal birthday night of Qixi will receive the ultimate prize _ _
Expected effect:
1, let more people realize the fate of birthdays, and at the same time achieve a publicity effect on businesses.
Through activities, everyone can keep the perfection in life and witness their feelings.
3. Let more people see the more enthusiastic side of birthday staff and draw closer the relationship with consumers.
Valentine's Day activity planning scheme template 3
Activity purpose:
Through the implementation of this activity, the popularity of the photo studio will be further improved and the number of visitors will also increase. On the one hand, we will further publicize the activities and strengthen the cooperative relationship with the alliance units; On the other hand, through the implementation of activities, we will sprint the target performance this month and improve the business level of store employees.
Activity time:
February 20__ 14 to February 28 (tentative)
Publicity method:
A. print 30,000 DM advertising clips for distribution.
Advertising time: February 20th __ _ 12.
B. advertisements of alliance units
Make an X-shaped display platform and place the business place of the alliance unit.
C. Production of in-store activity display boards
Activity content:
Activity 1: Accept your comments and pay a polite visit.
During the activity, all customers who come to our store with the shopping receipt of Jinbaichuan (February13-February 18), the shopping receipt of Textile Building (February13-February 18), Haosha Fitness Membership Card and DM poster will get a gift (playing card).
Activity 2: Get one set and get one free.
During the event, customers who book wedding photos in our store for more than 2,000 yuan will be given a set of personal photos or mommy photos or family photos worth 496 yuan.
Activity 3: Golden flowers keep coming, with unlimited discounts.
During the activity, anyone who makes an appointment in our store can enjoy the premium discount and have the opportunity to participate in the golden flower binding activity;
If you spend more than 500 yuan, you can participate in 1 time, if you spend more than 1000 yuan, you can participate in 2 times, if you spend more than 2000 yuan, you can participate in 3 times, and if you spend more than 3000 yuan, you can participate in 4 times.
First prize: a Haosha Fitness Year Card worth 1300 yuan.
Second prize: a half-year card of Haosha Fitness worth 799 yuan.
Third prize: a set of couple pillows worth 268 yuan.
Fourth prize: an artistic desk lamp worth 168 yuan.
Fifth prize: a 7-inch Austrian crystal photo frame worth 128 yuan.
Memorial Award: Souvenir (a deck of playing cards)
Activity 4: Recommendations and gifts.
Old customers who have photographed in our store will introduce new customers to our store to shoot during the activity, and they will get a pair of Namila prints worth __X yuan or an Austrian crystal worth 10 inch.
Activity 5: Special activities for members
During the event, customers who come to our store with membership cards to make an appointment for filming can enjoy double points and get a beautiful gift.
Material preparation:
There are 3 X channels, 30,000 DM posters, several balloons and several golden flowers. The materials should be ready before February 12.
Precautions:
1. All store personnel should be familiar with all activities.
2. The above activities can be repeated.
Valentine's Day activity planning scheme template 4
Activity time: 20 _ _ 2. 12 ~ 2. 16.
Venue: _ _ Shopping Park (e booth 1)
Activity theme: I want to "give you the price"
1, subject description:
A group of young people with passion, persistence and unique vision for photography;
Several beautiful communicators who love fashion and keep up with the trend collide and become literary messengers who discover beauty and spread love visually. Complete every makeup modeling and shooting with a professional level and a responsible attitude, leaving a pleasant and unforgettable experience for each couple and themselves.
In the past seven years, countless newcomers have become fans and countless fans have become friends. The visual works of freshmen have attracted more and more attention and pursuit. __x bride privilege, 13 14 I want the "price for you" activity for 4 days.
_ _ Vision cooperates with _ _ Municipal Civilization Office, _ _ Municipal Radio and Television Station and _ _ Online Network to create the most beautiful bride in 20 13 Zhangjiagang.
2. Promotion package:
Pay the deposit during the activity1314;
On the day of taking photos, you can exchange 2030 yuan for 5099 yuan of advanced photography one-on-one creative package;
On the day of taking photos, you can pay 3685 yuan for 7099 yuan of advanced photography one-on-one creative package;
On the day of taking photos, you can redeem the one-on-one creative package of 10099 yuan for advanced photography by paying 5985 yuan;
Event gifts:
1. Consultation Ceremony Every day, the first 10 customer will get a surprise gift immediately, on a first-come-first-served basis. (Gifts: USB computer vacuum cleaner, USB computer distributor)
2. Order the on-site order for the ceremony and exhibition, and send it to Sina Weibo @ _ _ visual on the spot. (illustrated)
You can get a luxury order gift:
(1) A set of seven white composite photo walls.
(2) Vertical frame
③ An exquisite Chinese knot crystal pendant.
3. Complete gift
(1) The location is free of charge. If you take the location by car, you can get a 30-inch Korean Ramina board painting.
(2) Happiness multiplied by two-enjoy a set of clothing "indoor one beat two"
4. Add a warm collection-add 1499 yuan to get the original price of 2200 yuan.
Video trivia camera collector's edition MV set
5, rob the building, send ipad2. (Gifts can be exchanged for wedding photography or other products with the same visual price. )
No.19,99, 199,299,399,599,699,899, 1099,199, 1299. Buildings 3899, 4 199, 4599, 4699, 5 199, 5599, 5999, 6599, 7599 won the fifth prize: 30 places, wedding photography coupons 500 yuan;
999, 1999, 2999, 3999 and 4999 floors won the fourth prize: 666 yuan (three sets of clothes) personalized photo, five places;
The 520th, 13 14, 7 17 1 floors won the third prize: Apple ipodnano4G player or mini speaker with three places;
The 8888th floor won the second prize: ipad2 16G (worth 2900 yuan);
The 9999th floor won the first prize: a wedding photo quota (worth 5999 yuan).
Rules for robbing buildings
1. This property grabbing activity is limited to "_ _ Visual Forum".
2. All netizens who take part in the activity of robbing buildings are deemed to voluntarily abide by the relevant rules of the activity.
3. Four consecutive posts with the same ID are invalid. For example: floor 196, 197, 198, 199. Winning a prize on any floor is considered illegal.
4. An ID can only be awarded once, and repeated receipt is invalid.
5. Those who exceed the floor of 19999 will not be rewarded; When the award-winning limit is not reached, the relevant awards will be cancelled automatically.
6. Winners must pass QQ, mobile phone and ID number for real-name authentication, otherwise it will be regarded as giving up the award automatically.
7. If there is any violation, the award-winning qualification will be automatically cancelled.
8. The staff will get in touch with the winners within 3 days after the building grabbing activity, and announce the winning results in _ _ Vision official website.
Valentine's Day activity planning scheme template 5
__x Restaurant Valentine's Day Event Planning Case
Moderator: __x Restaurant
Co-organizer:
On Valentine's Day this year, Zunpin Imperial Tea brought male and female guests to the appointment.
When you meet feelings, fate begins there. ....
Origin:
More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
Activity purpose:
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Business: ① Through this activity, the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry markets will be improved; ② Increase the daily average turnover of Zunpin Tea Western Restaurant.
Activity theme: _ _ _, meet true love.
Activity time: _ _ _. 2. 14 (three days before and after)
Audience:
1, a distinguished tea member;
2. Members of a contractual joint venture;
Activity mode and cost:
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of information;
2. Publish activity information, materials and activities to recent patrons through print advertisements, banners and led display screens.
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. Set up a reception desk in front of the restaurant, where participants buy Valentine's Day activity cards, men 150 yuan, women 80 yuan;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given when the restaurant opens.
Activity information:
1, the first wave of emotional shock: "Find the Goddess in Your Heart"
Activity slogan: Feeling happens around you;
② The company designed its own dating cards, male (green) and female (pink).
The information of the blind date card is: name (nickname), age, hobbies, work, requirements for ta;
(3) After the opening ceremony, the guests will be given a snack with a Valentine's Day activity card, and a friend card will be attached for the guests to fill in;
(4) guests can observe and then entrust the waiter to send the appointment card to their favorite ta.
If both parties are interested, the waiter can start dating after communicating with them.
⑥ For the business atmosphere in the lobby during the event, the company can study and arrange on-site hosting to set off the atmosphere.
The host's main job is to explain the event materials and encourage guests to participate.
2, the second wave of emotional shock: "show off yourself, hot mm call"
The organizer of the event will observe the female guests that night. If you find a beautiful young girl, you can invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive the company's steak coupon, and 70 yuan can exchange it for a free steak.
3. The third wave of emotional shock: "True confession"
For lovers who patronize Zunpin Royal Tea Western Restaurant on Valentine's Day evening, the company can provide them with the opportunity to express their feelings loudly on stage and get a glass of champagne (how can a special expression not be moved on a special day? )
4. The fourth wave of emotional shock: "romantic vitality"
During the activity, those who spend all the money in 300 yuan will get a zero-point lottery on February 14, and so on.
Draw a lottery ticket on the spot.
First prize: 1 A beautiful bouquet of 99 roses and a bottle of champagne.
Second prize: 3 large plush toys.
Third prize: 10 chocolate.
Scene layout:
Gate:
1, two billboards on both sides of the gate, indicating the activity information;
(_ _ Valentine's Day Activity Raiders: Zunpin Language Tea invites you to participate in the Zunpin Dating Valentine's Day Party with ta, speak out your love loudly, let everyone witness your feelings, and dance with your sweet feelings. )
2, door glass, intimate shape and rose pattern
3. Decorate the fish pond with pink balloons.
Five related articles on the planning scheme template of Valentine's Day activities in 2022:
★ Five Latest Valentine's Day Activities in 2022
★ Five creative activities planning schemes for Valentine's Day in 2022
★10 Model essay on the latest Valentine's Day planning scheme in 2022
★ Valentine's Day lovers theme activity planning 5 2022
★10 Model essay on the latest Valentine's Day planning scheme in 2022 (4)
★10 Model essay on the latest Valentine's Day planning scheme in 2022 (3)
★ February 14 Valentine's Day activity planning scheme 5 2022
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