One positive and one negative, two diametrically opposite brand images, seem to have some "magic" flavor in the automobile market in the late period of the epidemic. Of course, during the epidemic, SAIC-GM-Wuling was able to quickly switch to the much-needed masks, which made great contributions to the epidemic control. But back to the "main business" of SAIC-GM-Wuling, it has lost its homework that it should have done well.
Now the whitewashed brand image of SAIC-GM-Wuling has been torn off by 3 15, revealing an embarrassing "scar".
It's not just gearbox failures that keep popping up.
According to the report of 3 15 Party, the owner's 20 16 Baojun 560 model was recalled for 4 years, but the gearbox problem has not been repaired so far.
In fact, as early as August 20 16 and 12, Baojun 560 was recalled because the connector terminals of the gearbox sensor harness might be in poor contact under certain circumstances. In extreme cases, the fault light of the transmission control module (TCM) lights up, and the vehicle enters neutral driving, which is a potential safety hazard.
In addition, the owner of the car is also faced with the problem of self-funded maintenance after the warranty period. If the car is returned, it will also bear a high depreciation fee. After three years on the market, the Baojun 560 model was officially discontinued on 20 18 last March. At the beginning, SUV sales were "dark horses", but in the end, it left "a chicken feather".
At the beginning, Baojun 560 was also the "signature" model of SAIC-GM-Wuling, and its original sales even threatened the sales champion Haval H6. However, its sales volume rose quickly and retreated quickly. After a period of peak sales volume, it fell rapidly and finally stopped production.
The hot sale of Baojun 560 is not unrelated to its original cost-effective advantage. With large space and low price, it quickly seized the third-and fourth-tier markets and the urban-rural fringe. However, with the continuous outbreak of quality problems, not only gearbox problems, but also body safety problems have been exposed, and the outbreak of various problems has also accelerated the decline of this "dark horse" model.
Although SAIC-GM-Wuling also adopted this strategy for Baojun 5 10, Baojun 3 10 and Baojun 360 in the later period, these models have also attracted the attention of many consumers, but from the current point of view, they are also destined to be abandoned by consumers.
In addition, the downturn of "Old Baojun" further affected the development of new Baojun, although SAIC-GM-Wuling tried to enhance its product and brand image. However, due to too many problems accumulated before, Xinbaojun could not be recognized by consumers. This also makes its future sales promotion more difficult.
Urgent release of the "Statement" to solve the problem, quality improvement still has a long way to go.
Justice may be late, but it will never be absent. After a long road of defending rights, the owner of Baojun 560 finally got the exposure of CCTV 3 15, and only then had the hope of solving the problem.
After the exposure of the 3 15 party, SAIC-GM-Wuling immediately issued a statement at the CCTV 3. 15 party. SAIC-GM-Wuling said: "We attach great importance to the failure of Baojun 560 gearbox reported by CCTV at the 3. 15 party, and have set up a special working group to investigate this matter. We sincerely apologize for the trouble caused to users. " He also said that a special hotline will be set up for users, and there will be a special person to communicate and serve.
However, the quality problem of Baojun 560 has broken out for many years, but SAIC-GM-Wuling has turned a deaf ear. Now the "Declaration" is completely out of the helplessness of 3 15 naming, and it remains to be seen whether it can really solve the problem.
After all, 3 15 exposed enterprises issued an urgent statement apologizing that they would handle it, which has become a traditional "routine". Next, the problems related to the core parts of vehicles are the focus of SAIC-GM-Wuling's work, and they are also the most concerned by car owners. Fortunately, the 3 15 party postponed this year gave the car owners the greatest support.
But on the other hand, it is what car companies should do to control the quality of vehicles and make the transmission work normally. And this basic demand can't satisfy consumers. This problem is indeed worthy of reflection by SAIC-GM-Wuling. It used to grow at a high speed, but now it shows a sharp decline.
Write it at the end
It is believed that SAIC-GM-Wuling will raise the gearbox problem to a new level of attention in the near future after being exposed by 3 15, and whether the problem can be effectively solved will also be continuously supervised by public opinion and consumers. How SAIC-GM-Wuling can fundamentally improve the problems, improve product quality and ensure the quality of automobile core parts is the foundation of sustainable development in the future.
(This article was originally created by Discovery New Media Studio, please indicate the source: Wu Wen Lane, Author: Qingfeng)
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.