Laiyang Pear Culture Festival aims at enhancing image, developing economy, benefiting the masses and building harmony. In accordance with the requirements of "government-led, market-oriented, practical and pragmatic", Laiyang pear culture is regarded as a medium and platform for cultural exchange and economic and trade cooperation, and efforts are made to create a unique Laiyang pear cultural brand under the new situation. The launching ceremony of Laiyang Pear Culture Festival will be held on September 26th, and the activity time will be from September 26th to June 5438+00. The slogan of this year's Laiyang Pear Culture Festival is "China Pear Town, Green Laiyang".