The general manager's office has repeatedly stressed in various meetings that the market competition will become more and more fierce in the future, and peer companies will continue to compete with us from all aspects. In this market environment, only catching up and developing actively is the last word. The whole department of xx fully understands the spirit of the superior and realizes that it can't passively turn around the planned targets of the municipal company, but should actively explore the market. These are two different development concepts and will achieve completely different development results. We take every opportunity to change people's ideas in the area and change "I want to develop" into "I want to develop". For front-line sales staff, we have repeatedly stressed that it is fundamental to achieve performance and occupy the market. We should see the inexhaustible resources in the life insurance market and realize that making an insurance policy will occupy a market. Only by establishing a new concept of development, constantly occupying market share and competing with peers with service and morale can the marketing team be in an invincible position in the market tide. It is by conquering the ideological fortress and unifying the development concept that the cohesion of xx District is fundamentally enhanced, and the whole district presents a positive and healthy mental outlook.
(II) In view of the business priorities in all stages of the year, our district actively cooperated with the arrangements of the municipal companies, and combined with the actual situation of our district, launched the competition plan in time to promote the performance in a targeted manner.
Since the beginning of the year, according to the work direction, the district department has launched a one-year competition scheme of "Everyone Reaches the Standard and Strive to Be a Star", advocating all business partners to achieve basic goals, learn from star salesmen and continue to strive to meet high requirements. In the whole year's work, the district department led the business partners to work hard along the established direction, realizing the continuity and effectiveness of the overall work. The whole year can basically be divided into three stages:
The first stage: xx wholesale sales competition at the beginning of the year. Our district cooperated with the "xxxxxx" wholesale promotion plan of the municipal company, and launched the whole district's "Golden Rooster Good News" wholesale business competition plan to comprehensively enhance size premium and achieve a good start.
The second stage: From February to August, during the Spring Festival, the district department successively launched a series of targeted promotion programs, such as "Lantern Festival on the 15th day of the first month, Chinese New Year Contest", "Changing clothes in March in Yangchun", "Operation Eagle" and "Storm in Early Summer and June with Passion", which effectively boosted performance growth. Taking advantage of the opportunity of moving to a new workplace in July, the district department launched the performance improvement plan of "Red July, Gold Rush Action" and the promotion plan of "Grateful Visit in August, Everyone Celebrates and Moves", advocating "Everyone makes achievements and contributes to a new workplace". The district department also took the opportunity to put forward the district training of "visiting every day, making achievements every week, increasing staff every month and making progress every year", which was hung in various workplaces.
The third stage: from September to the end of the year, the district department uses xxx training to fully mobilize team morale, improve sales skills, carry out multi-level competitions, and sprint year-end goals. Under the arrangement of the municipal company, in September, our department organized more than 200 partners to participate in the full-time training of xx company, which enabled the majority of partners to sublimate their ideas and improve their skills from a new perspective. Taking advantage of the trend, the district department vigorously advocates skill training, atmosphere building and target tracking in the team. While cooperating with the municipal companies to develop and hype the "xxxx" district-level departmental competition, we actively carried out internal competitions at the district level, and successively launched competitions such as "The Lion King strives for hegemony", "Five Tigers strives for hegemony" and "Elite Challenge". The district department launched "September hegemony, Guilin celebrates Mid-Autumn Festival" and ". Win Late Autumn 1 1 monthly business competition scheme and Win 05 Sprint1February business competition scheme have effectively improved team morale and work enthusiasm, which has made a beneficial pull for the annual sprint.
(3) For personnel at all levels, clarify responsibilities, strengthen post awareness and responsibility awareness, and let on-site partners and back office staff have a clear direction and perform their duties.
1, strengthen the sense of purpose and enhance the sense of leadership for team leaders.
At the beginning of the year, the district department formulated the work direction for the whole year, and detailed the objectives, and signed an annual target responsibility letter with all supervisors, so that the objectives were clear and the rewards and punishments were well-founded, which enhanced the confidence of all supervisors in leading the team to sprint the annual work objectives; In the course of one year's work, the district department also makes monthly work goals in combination with the team's annual goals in each work month, and constantly tracks the achievement of the team's goals through the performance analysis of the monthly work summary meeting and the weekly director's economic policy meeting. At every economic policy meeting, the district department will announce the personal achievements and personnel increase of supervisors at all levels, encourage supervisors at all levels to "strike while the iron is hot" and take the lead in driving subordinates. It is the follow-up inspection work at this stage.
Methods: lead the team leaders to always recognize the direction and lead the team to pursue the annual work goal.
2. Strengthen the sense of honor, training and cultivation of elite masters.
Since the establishment of "Elite Club" in 2003, the standards have been improved year by year, and the number of members has increased year by year. By 2005, there were 36 members of elite clubs in the whole region, among whom 3 were selected as elite clubs of municipal companies, and 1 joined the Million Round Table Association (MDRT). In order to further promote the growth of elite teams, at the beginning of the year, the district re-formulated the articles of association of elite clubs, and once again raised the criteria for joining in 2006, providing more preferential policies for elite salesmen, effectively promoting the enthusiasm of the team to strive for Excellence and strive to join. After moving into the new workplace, the district department specially made an honor list for elite clubs to enhance the sense of honor of the elites and called on everyone to "learn from and pay tribute to the elites", which formed a good atmosphere in the district department. In order to accelerate the growth of elites, the district department regularly holds regular meetings of elite clubs to conduct various trainings and target tracking. Especially since 10, the district department has set up an "elite commando" of 60 people to conduct group confrontation, conduct half-day training every Sunday morning, and invite experts from various departments, leaders of municipal companies and outstanding lecturers to share lectures, or provide opportunities for foreign exchange and customer communication. These measures have effectively improved the level of elite partners and benefited a lot from their concepts, attitudes, skills and habits. By the end of June, 1 1, a large number of business partners in the whole region had reached or approached the shortlisting standard of elite clubs in 2006, and the foundation of outstanding personnel was getting more and more solid.
3. For the department personnel in the district, adjust the department structure, clarify the post responsibilities, and provide team support and services.
In order to give full play to the role of staff at all levels, such as group training, lecturers, back office, etc. Our district has carried out a lot of beneficial exploration and practice in the aspects of departmental structure adjustment and personnel post division, and achieved remarkable results. Especially after moving to a new workplace, the district department set up a "sales support office" and a "human support office" to re-divide and allocate personnel, and set up a special person to take charge of human support management and sales support, ensuring the clarity and order of all work. The district department also gives full play to the characteristics of Yong ying lecturers, and assigns Yong ying to assist the development of each team or network, so that each department's network has special tutors; At the same time, the district department has arranged group training for some special work to ensure the comprehensive and in-depth development of the work, such as "elite club", "product briefing", "early warning of basic law examination", "agent qualification examination", "workplace arrangement", "newcomer training" and "newcomer school". All of them are clearly assigned according to the specialties of the group training lecturers, and the specially responsible group training lecturers are responsible for the end, effectively mobilizing the subjective initiative of relevant personnel. Every day, the district department holds group training and night meetings for lecturers, conveying the latest information in time, discussing working methods and various problems, and exchanging and learning with each other, which ensures the smooth development of work and the improvement of execution, and at the same time improves the working ability and coordination and mutual assistance ability of group training lecturers, and has achieved obvious results.
(4) Pay attention to basic management, improve the quality of the team and keep the team stable; Grasp the product briefing, increase the size premium, and ensure the goal is achieved.
1. Seriously analyze the actual situation of the team, strengthen the implementation of all work from the basic work, ensure the steady improvement of the quality of the team and achieve stable development.
Doing a good job in basic work and based on long-term development is the direction that the thirteen districts have always adhered to. In 2005, the basic management of the whole region reached a new level. From the aspects of morning meeting management, attendance management, systematic training and workplace construction. The district strengthens the training bit by bit, so that all the work is carried out in an orderly way, the team has formed regular work habits, the quality of the team has been continuously improved, and the stability of the team has been continuously enhanced.
In the morning meeting management, the district department has always attached great importance to it, requiring the group training to make great efforts to ensure the effect of each morning meeting, and the management effect has been remarkable in the past year. Especially since 10, the district has adjusted the morning meeting density from three times a week to once a day. Due to the solid team management foundation for many years, this initiative has not only been successfully implemented in various teams, but also welcomed by most supervisors and marketing partners. Many partners have said that the daily morning meeting will make their partners have a stronger sense of work and learn more knowledge, which is very conducive to the sustainability of exhibition habits. Everyone's understanding and support for the daily morning meeting reflects the solid and high execution of the basic management of the district department for a long time. Secretary 1 14. All rights reserved, this is the same world for civil servants all over the country!
In order to do a good job in attendance management, at the beginning of the year, the district department revised the attendance management method, canceled the theory of part-time, put forward a clear attendance reward and punishment mechanism for everyone, established a system awareness in the whole region, and made clear the hard truth of "you can only go to work if you have a job number", guiding the team to further correct the atmosphere and develop a good work style. A good system is decentralized to various ministries and commissions, and with an effective supervision mechanism, the attendance rate in our district has always been above 70%, which has effectively promoted the implementation of all work.
In order to provide corresponding training support for business personnel at all levels, the district department has established a targeted training system in addition to the morning meeting, such as: "Newcomer Training Course"; A "new school" for people who have been in the company for half a year; Elite master "elite club training", in charge of "economic Committee training", undocumented personnel "substitute exam counseling training" and so on. The district department also provides external training opportunities for personnel at all levels from time to time, effectively improving team ability and broadening their horizons.
In terms of workplace construction, our district has achieved a qualitative leap this year. First of all, thanks to the strong support of the general manager's office of the branch, the district department made full use of the opportunity of moving to a new workplace to realize large-scale transformation and renovation, which made the old company glow with new vitality. After the transformation, the number of workplaces and offices is sufficient and the environment is beautiful, which creates a hardware foundation for the development of the team. I would like to take this opportunity to express once again the gratitude of all the people in xx District for their foresight to the General Manager's office! After moving into the new workplace, the district department has invested a lot of money to purchase office furniture, infrastructure and other necessities for a long time, and redesigned all kinds of exhibition boards, and arranged various exhibition boards such as "honor list of elite clubs", "most respected person in xx district", "company introduction" and "information column", and made "performance tracking list", "newcomer confirmation tracking list" and "district training" in various workplaces. The reconstruction of the new workplace fully stimulated the enthusiasm of all partners, and also showed a good image of going abroad for life to all sectors of society who participated in the briefing and handled business in the region, which was well received.
Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.