CH Jewellery Dry Goods | 10 Technical terms you must know when buying jewelry.

The professional jargon of jewelry industry is also called jargon, and girls should read it carefully. Do your homework before buying jewelry, diamond ornaments and so on, so as not to appear ignorant. As soon as the jargon came out, the seller suddenly sat up and took notice, and quickly wrote down the time and notebook!

1. carat

Carat, English carat, usually abbreviated as ct, is the quality unit of pearls, jadeites, diamonds and other precious stones. It is now determined that 1 carat is equal to 0.2 grams. In addition, some merchants say that 1 carat is 100 carat, so the corresponding 50 carat is 0.5 carat and 30 carat is 0.3 carat. The purpose of this is to calculate smaller gems.

2. Mohs hardness

Mohs hardness is a standard to describe the hardness of minerals. Mohs hardness is to carve diamonds on the surface of other minerals by scratch method, and the hardness of minerals is expressed by the measured scratch depth. For example, the hardness of talc is 1.

2. Ask for everyday expressions in jewelry sales

As employees of jewelry stores, using standardized and professional common sales terms can not only establish brand image, but also establish customers' purchasing confidence. Therefore, every clerk is required to use the following common expressions.

1. Greeting when customers enter the store: "Hello!" "Good morning!" "Welcome!" "What do you need? what can I do for you? ) ""Please feel free to look around. " "Just a moment, please." "I'm sorry to have kept you waiting." "Welcome next time, goodbye."

2. Professional terms when displaying goods:

(1) Introduce jewelry terminology: ABC goods, etc. Who can add value?

(2) Common sales terms to encourage customers to try on.

(1) This Yu Pei is a natural A product, and the price is particularly suitable.

These are the new styles in our shop. Please have a look.

(c) These models are classic wedding ornaments. You can try.

This style suits you very well.

You have a good taste. This is the most popular style this season. You might as well try.

(f) All the jades sold in this shop are genuine jade, so we will pay 20 yuan for the fake jade.

There are hundreds of styles in our shop. As long as you choose patiently, there will always be something suitable for you.

(3) Polite expressions at the reception desk

This is a beautiful gift. Let me wrap it for you.

Here is your receipt. Please keep it.

I charge you * * * and give you * * * change. Thank you!

(4) polite expressions when customers leave.

Unfortunately, there is no product you are satisfied with this time. Please come again next time.

We will call you as soon as the new goods arrive.

(c) Here's a brochure about jewelry knowledge and jewelry maintenance for you.

3. What jewelry knowledge should a jewelry salesman know?

Jewelry sales staff should focus on sales.

1, welcome customers with a good mental state. Compared with other commodities, there are fewer people selling jewelry, and jewelry salesmen are often bored to wait. If it is a specialty store, it should give a good environment and atmosphere to the sales staff, such as playing some light music and some professional magazines.

There is no need to stand upright for a long time without customers entering the store. When the customer enters or is ready to enter the store, stand up politely and greet the customer with a smile. They can also give some greetings, such as "hello"! "Welcome".

If it is a comprehensive shopping mall, the clerk should always be ready to receive customers. When customers enter the jewelry technology department, they should take measures to attract customers' attention to your counter as much as possible, such as observing diamonds with a magnifying glass and taking out a product to try on. This may make customers interested in your counter, but it is actually a small advertisement. 2. Receive customers at the right time. When customers come to your counter, you should smile at them and greet them, but you should not approach them too early. You should create a relaxed shopping environment for customers as much as possible.

When a customer stops at a counter and pays attention to an ornament, you should approach the customer softly. I suggest you don't stand in front of customers, the best position is in front of customers. This will not only reduce the pressure that may be caused when you face to face, but also make it easier for customers to talk, because talking with a side face is much more labor-saving than when you face to face, and it also respects customers. In addition, the salesperson can persuade the customer to try it on, which requires giving the customer a message that it is difficult to choose the right jewelry without wearing it, and at the same time dispelling the customer's worries. If you don't buy it after trying it on, you may be supercilious, so that you can take out the jewelry without any worries.

3, fully display jewelry Because most customers lack understanding of jewelry knowledge, it is very important for salespeople to display jewelry. Many salespeople mechanically open the counter when a customer asks for a piece of jewelry, and then give it to the customer to praise the style separately.

In fact, when you start to take out diamond jewelry, you should first describe the diamond cutting. You should keep swinging the diamond jewelry with your hands and move your mouth manually, so that customers may imitate your actions to observe the diamond and ask what is "Belgian cutting" and "fire"

When customers choose eye-catching styles, the clerk should recommend two kinds of jewelry with big contrast, and customers should choose long-term observation and re-describe the styles represented by the two styles. In this way, it is easy to lock and narrow the style and scope of customer choice.

4. Take the opportunity of customers' questions and try to introduce jewelry knowledge. The more customers know about jewelry, the more satisfied they will be after buying it. When a lady wears a newly bought diamond ring to work, she always wants to attract the attention of her colleagues.

When others see this diamond ring, she will talk about her understanding of diamonds and fully enjoy the spirit of owning a diamond. At the same time, she is advertising for you. As the saying goes; "Satisfied customers are the best advertisements", "The most influential advertisements are the people around you".

However, if you explain jewelry knowledge whether customers want to listen or not, it will also attract customers' boredom. Therefore, timing is very important, seize the opportunity in the whole process of sales, especially when customers question it.

5. Guide consumers out of the purchase misunderstanding and explain the quality of diamonds skillfully. Due to the misleading of some marketing units, many consumers demand that the origin of diamonds is South Africa and the purity is VVS, and the evaluation is excellent. When encountering such a problem, the salesperson can neither simply say no nor irresponsibly say yes.

For example, when a customer asks if there are any South African diamonds, we can say yes first (otherwise the customer may turn around and leave), and then tell the consumer that the quality of diamonds is actually measured by 4C standard. South Africa produces a lot, not all diamonds are good, and most diamonds in the world are mixed by De Beers. Let's say our diamonds come from De Beers. As for the grade of diamonds, salespeople should first take the initiative when obtaining certificates for customers, that is, look at them before handing them over to customers, and make an affirmation of diamonds according to the grade. This is like introducing people, assuming that cleanliness is the figure and whiteness is the appearance, and combining the principles and conditions of diamond grading and price comparison to convince customers.

6. Promote the transaction because the value of jewelry is relatively high, which is not a small expense for customers. Therefore, before the final transaction, they are often stressed, depressed, indecisive, or even temporarily placed, and may never come back with the words "look around again." This requires salespeople to take distracting methods to reduce the pressure on customers, such as talking about jewelry fashion to colleagues or customers' peers, and taking out several grades of jewelry boxes for customers to choose from.

7. After-sales service When the customer decides to buy and pay, the clerk's work is not over. First, it is necessary to fill in the after-sales details of wearing and maintenance knowledge, and at the same time spread some new jewelry knowledge, such as: "If you don't wear it, please put this jewelry alone and don't pile it up with other jewelry." This immediately caught the customer's attention: "Why?" "This is because diamonds are very hard, 140 times harder than rubies and sapphires, and 1000 times harder than crystals (this may be another topic in her office). If they are piled together, other gems will be damaged. "

..... Finally, it's better to replace the usual "welcome next time" with some words of blessing, such as "May this diamond bring you a bright future" and "May this diamond bring you a happy life". And the word "love" should be integrated into sales. 8. Summarize the sales process and experience, analyze and classify customers, and report special problems in time.

Communicate with colleagues, find shortcomings, help each other and improve together. Finally, I would like to talk about professional ethics, that is, to be honest, and it is strictly forbidden to practice fraud, confuse the fake with the real, and shoddy the bad behavior.

To treat customers as relatives, so as to be sincere.

4. How to choose the commonly used terms in jewelry trading?

Identification of sapphire

Natural sapphires are often uneven in color, and most of them have a flat growth line. Artificial sapphires are of the same color, and their growth lines are arc-shaped strips, and they are often breadcrumb-shaped or beaded bubbles in the body.

Natural sapphire also has obvious dichroism, one direction is blue, and the other direction is blue-green. Other gemstones are different in color from natural sapphires and can be distinguished.

In addition, the simplest method can be hardness measurement. Natural sapphires can carve traces on topaz, while other sapphires are difficult to carve traces on topaz. Therefore, when buying jewelry, if there is no instrument around, as long as there is a topaz, sometimes some problems can be solved.

In nature, there are many kinds of green transparent gemstones similar to emeralds, such as jadeite, tourmaline, fluorite, olivine, garnet, zircon, etc. Among them, tourmaline, fluorite and jadeite are easily confused because of their similar appearance to emeralds. Visually, green jadeite is generally translucent, often in a patchy structure with interwoven fibers, while high-quality emeralds are transparent and crystal clear. Emerald hardness is 7.5-8, while fluorite hardness is very low, only 4. Emerald accounts for a small proportion, while fluorite, tourmaline and jadeite account for a large proportion. Zircon has strong dispersion and obvious ghost.

In addition, there are artificial emeralds and green glass similar to natural emeralds. The biggest difference between them is that most natural emeralds have defects or inclusions, which shows dichroism. Of course, in order to distinguish strictly and correctly, it is best to use identification instruments such as optometry and polarizer.

Identification of cat's eye

In recent years, there is a kind of glass fiber cat's eye ring on the market, which is embedded in gold or silver rings, making people unable to tell the true from the false. The identification method is that when the torus is rotated, several light bands can appear at the arc top of the fake cat's eye at the same time, while there is only one real cat's eye. The fake cat's eye line is rigid, while the real cat's eye line is flexible. True cat's eyes are mostly brownish yellow or light green, while fake cat's eyes are varied in color, such as red, blue and green.

Identification of opal

Opal can be divided into black opal, white opal and yellow opal by color, of which black opal has the highest price. In order to improve the low-priced white or yellow opal, some people change its color artificially and become "black opal" in order to make high profits. The main method is to boil with sugar or inject plastic to make the white opal black. The identification method is that the specific gravity of opal is obviously different after boiling sugar or injection molding, and the specific gravity value becomes lighter when tested in water. The heating needle can also be used to test the injected opal. Natural opal can't be pierced by hot needles, but injected opal can be pierced, and it will produce the smell of plastic melting.

5. What are the technical terms you must know when buying jewelry?

CH Jewelry Dry Goods | 10 The technical terms that you must know when buying jewelry are also called jargon. Sisters should read carefully. Before buying jewelry, diamonds and other jewelry, do your homework first, so as not to appear ignorant. As soon as the jargon came out, the seller immediately looked at you with new eyes. So, write down the time of dry goods quickly! Clara, English carat, usually abbreviated as ct, is the mass unit of pearls, diamonds and other precious stones, and it has been determined that 1 carat is equal to 0.2g..

In addition, some merchants say that 1 carat is 100 carat, so the corresponding 50 carat is 0.5 carat and 30 carat is 0.3 carat. The purpose of this is to calculate smaller gems.

2. Mohs hardness Mohs hardness is a standard to describe the hardness of minerals. Mohs hardness is to carve diamonds on the surface of other minerals by scratch method, and the hardness of minerals is expressed by the measured scratch depth. For example, the hardness of talc is 1.

The hardness of diamond ring jewelry we wear in our life is 10, and the hardness drops! 3. Clarity is determined by judging the number and location of visible defects. Basically, the higher the clarity grade of a gem, the higher its value.

One of the 4C value standards of diamonds is clarity. 4. Glossy Glossy refers to the reflective ability of the surface of a gem to visible light.

The luster strength of a gem depends on the refractive index of the gem itself and the surface facet polishing. Gem luster can be divided into: metallic luster, diamond luster, glass luster, grease luster, filiform luster, pearl luster and so on.

5. Transparency refers to the degree of light transmission of jewelry and jade materials, which can be sequentially: transparent, sub-transparent, translucent, slightly transparent and opaque. 6. Firecolor We all know that many gemstones can flash, because when natural light shines inside the gemstone, it will be decomposed by the gemstone, and then it will show various shining lights, generally no more than seven.

We call the colorful light of this gem fire color. The fire color of diamonds can be divided into internal fire color, external fire color, dispersed fire color and scattered fire color.

7. Faceted, flat and egg-shaped faceted gems refer to gems with smooth geometric polished surfaces. Plain noodles and egg noodles refer to non-faceted gems, which have a polished surface similar to a sphere.

8. Defects generally refer to dirt, cracks, spots, lines, inclusions and other defects on the surface and inside of jewelry and jade. Pits or rust spots on the surface can be removed by reprocessing or polishing as long as they do not penetrate into the interior; Internal cracks, lines and gas, liquid and solid inclusions can only be reduced or eliminated by various improvement measures.

9. Pointed inlay, close inlay and pointed inlay are the ways to fix diamonds and other precious stones on brackets (inlays) with metal claws; Cladding is a process of enclosing the periphery of a gem with a metal edge, which is mostly used for some larger gems, especially arch-shaped gems, because it is not easy to fasten the larger arch-shaped gems with the cross-inlay process, and the long claws affect the overall appearance. Clamping is a method of setting a gem in a groove and pressing it hard.

10. The fineness of a diamond refers to the degree to which a gem lacks color, and diamond is one of the most easily standardized gems. For example, the whiteness of diamonds is graded, with D being the highest and Z the lowest. For diamonds, the fewer colors, the higher the color classification.

6. Some basic knowledge and common sense about jewelry

Chapter 1 Basic knowledge of jewelry

The first section the concept of jewelry

Classification of jewelry

Second, the "truth" and "falsehood" of jewelry

Three characteristics and three functions of jewelry

Section 2 Several Precious Jewelry

A diamond

Two rubies

Three sapphires

Four emeralds

Hardware emerald

Liuoupo

Section 3 Common Jewelry in the Market

A pearl

garnet

Triapinene

Tetratourmaline

Five aquamarine

Liutopaz

Sevolivine

Eight pieces of amber

Wine classics and their substitutes

Ten agates and their substitutes

Shi yi xiu Yu

Twelve Hotan Jade (Hotan Jade)

Thirteen dushan jade

Fourteen Shoushan stones and three treasures of Yin Shi.

Section 4 Common Sense of Jewelry Appraisal

Natural attributes of jewelry

2. Application of conventional identification instruments

Section 5 Inspection and Appraisal of Jewelry

Necessity of jewelry inspection

2. Inspection marks and classification

Check the contents and readings of the marks.

4. The legitimacy of the inspection agency

Write jewelry labels correctly.

Chapter II Emerald

Section 1 Origin and Distribution of Emerald

The name and discovery history of jadeite jade

Composition and source of jadeite jade

The Sales Route of Emerald Wool and trading places

Gambling stones in the second quarter

A feature of jadeite wool

Classification of jadeite wool

Interesting talk about three gambling stone transactions

4. A glimpse of Yunnan wool market

Section 3 Evaluation of Jade Articles

Classification and style of jadeite products

Comprehensive evaluation of advantages and disadvantages

Influence of Triple King Culture on Jade Price

The fourth quarter jadeite processed products and imitations

Processed products of jadeite

Two kinds of imitations of jadeite

Chapter III Common Sense of Precious Metal Jewelry

Section 1 Important Characteristics of Precious Metals

The chemical properties are very stable.

Second, the physical properties are very special.

Three crustal reserves are scarce.

Section 2 Measurement and Symbol of Precious Metal Jewelry

A gold card, a platinum card and a silver card.

2 k gold

Content of Platinum and Silver in Jewelry

Gold, platinum and silver symbols on jewelry

Section 3 Precious Metal Jewelry Market

Gold jewelry in the market

Jewelry that does not contain gold but is called "gold" in the market.

Platinum jewelry on the market

Silver ornaments in the market

White imitation jewelry on the market

Identification of Six Kinds of Gold, Platinum and Silver Jewelry

7. What common sense do you need to know to sell jewelry?

First of all, we should know the names of the materials and materials used in jewelry making, and then we should know the main products and sales of the company. To know the names of some jewels, you must be able to recognize them. Finally, understand the current market price of all kinds of jewelry.

Because the value of jewelry is relatively high, it is not a small expense for customers. Therefore, before the final transaction, they are often stressed, depressed, indecisive, or even temporarily placed, saying "look again" may never come back. This requires salespeople to take distracting methods to reduce the pressure on customers, such as talking about jewelry fashion to colleagues or customers' peers, and taking out several grades of jewelry boxes for customers to choose from.

Extended data:

The basis of jewelry sales is professional knowledge, which should be learned from scratch. That is to know the basic knowledge of the products sold, such as content, hardness, inlay, cutting and carving, such as gold, platinum, palladium, diamonds, jadeite and silver ornaments. No matter where these materials are obtained, we should first keep in mind.

The foundation of jewelry sales skills, like other industries, is the art of communication. How to use your professional knowledge and clever communication skills to make customers trust themselves completely is the most important thing.

The first thing to do in selling products is to sell yourself, but how to make customers trust you and choose the products you recommend is the key to successful sales, and we must find a way to figure it out.