At 1 and 1935, Sandoz's fried chicken has been well known. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people called him "Dear Colonel Sanders".
2. 1939, Colonel Harland Sanders prepared a secret recipe of fried chicken with 1 1 seasoning in a restaurant in Corbin, Kentucky.
3. 1952, Colonel Harland Sanders established the first fried chicken franchise business, and the prototype of KFC began. At the same time, the first authorized KFC restaurant in Salt Lake City was established, which was the beginning of global catering franchise.
4. Colonel Sanders KFC Co., Ltd. was formally established on 1955, and later developed into one of the multinational chain restaurants in the United States, the second largest fast food and the largest fried chicken chain enterprise in the world.
Extended data:
The development of KFC logo;
1、 1952— 1977,
Harland Saunders started to run his Sandoz gourmet restaurant on 1930, and the KFC fast food chain was formally established on 1952. From the beginning, the colonel appeared in the logo with classic bow tie, glasses and goatee. He gradually changed from a serious image at first to a smiling face.
2、 1977— 199 1,
1978, two years before the colonel died, KFC adopted a new LOGO. It contains a smoother colonel image and a brand name, in which the letters "K" and "I" are skillfully connected.
3、 199 1— 1997,
199 1, KFC abbreviated its brand name as "KFC" to avoid the negative impact of the word "Fried". In addition, the logo uses a combination of strong red and modern striped images, while the image of the colonel remains unchanged.
4、 1997—2006,
1997, KFC was acquired by Sankang Catering Group, thus launching a brand-new brand image. The image of the colonel is more lively and prominent, with a two-color shadow and a slightly inclined angle on the red background. In 2002, KFC was sold to Yum! Brand.
5、2006—20 14,
In 2006, the colonel's white suit turned into a red chef's apron, as if he were preparing food in the kitchen. Smooth black lines make the colonel's expression clearer and more vivid, and the black brand name is placed directly below the LOGO.
6,2014—Up to now,
KFC launched a brand-new image logo, and the new logo "took off" the colonel's red apron this time.
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