I. Purpose and organizational planning unit of the activity

In order to celebrate the National Day and create a relaxed and active atmosphere, the company's Youth League branch is organizing and planning the company's 20xx National Day party.

1, members of the organization planning group:

Planning group: x

League branch organization coordination group: office, human resources department

2. Scope of Activities This activity is open to all employees in X County, including the company headquarters, X Ridge Branch, X Mountain Branch, X Xinhuishang Real Estate and X Microfinance Company.

Second, the time and address of the event.

The event is scheduled to be held at 20xx 19: 00-2 1: 00 in the multi-function hall on the fourth floor of the company headquarters building.

Third, the site layout and responsible personnel

1, site layout and responsible personnel

1) Participants are divided into groups, with 8 people in each group, and they are appropriately divided according to the number of applicants in each division and department.

2) There are two projectors on site. When employees perform programs (such as singing), one is for the singer and the other is for the audience (arranged by Ning during rehearsal).

3) According to the site situation, set the appropriate audience (arranged during rehearsal).

4) Set up a theme banner in front of the rostrum with the theme:? Happy National Day and good luck to X? (Office layout).

2. Party organization and staff.

Organizer: X; Headquarters-x; X spinal branch-x; X mountain branch-x; X real estate; X micro-credit company.

Moderator: x, x, x.

Other staff: x, x, x.

Fourth, organizational requirements

1. Please submit the list of persons responsible for performing programs (singing, cross talk, sketches, performances, etc.) by the leaders of activities of all branches and departments. ) hand over the region and this project to the secretary of the Youth League branch before noon on X, X, X ..

2. Ask the person in charge of the activities of a branch factory and department to hand over the team members and grouping methods (including the package of performers) in charge of the activities in this area to the secretary of the Youth League branch X before noon on X month.

3. The party is scheduled to be rehearsed on the fourth floor of the headquarters at 8: 30 on X day/KLOC-0.

4. The person in charge of the activities of each branch factory and department must fully communicate with the administrative person in charge of the branch factory and department, get support, and actively mobilize personnel to attend the party.

Verb (abbreviation for verb) Party's demand.

1. Please be sure to debug the audio equipment 1 hour before the party starts.

2. Ten minutes before the party, free music ends. 19: 00 party starts on time.

National Day Theme Activity Program 2

The arrival of the National Day is a great opportunity for shopping malls to hold promotional activities. Our company has made a good plan for this National Day.

I. Activity time

_ month _ day? _ month _ day

Second, the theme of the event

Mid-Autumn Festival family reunion, golden pig presents gifts for National Day.

Third, the scope of activities.

A shopping mall and Bayi store, a shopping mall shopping plaza, Beiyuan store

Four. Activity content

Promote customer consumption in the form of consumption meeting and commodity discount.

Verb (abbreviation for verb) is the theme of Mid-Autumn Festival activities.

? Mid-Autumn Festival, a shopping mall?

Brief introduction of intransitive verb activities

Because of the discount held by the existing brands of shopping malls, a shopping mall does not bear the cost, so the advertisement is prominent? Send it again at the existing discount? The psychological feelings of customers are different. You can get activities that customers think are more affordable on the basis of no cost, and highlight the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is more warm and more suitable for holiday characteristics.

Seven. activity

There are existing discounts for various brands. If you spend all your cash in 200 yuan that day, you can get another one with the shopping invoice or receipt? Warm moon cakes? One piece (individually packaged, worth about 8 yuan). Can cash consumption on the same day be rewarded with purchase invoices or receipts in 500 yuan? Family moon cakes? A gift box. (Value around 40 yuan). If the cash consumption on that day reaches 65,438+0,000 yuan, you can get another gift with the shopping invoice or receipt? Moon cakes and red wine? A set of gift boxes. (Value around 80 yuan)

Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.

During the Mid-Autumn Festival, every shop will set aside a special area to open a series of Mid-Autumn Festival merchandise display areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, so as to facilitate customers to buy in this area.

Mid-Autumn Festival series of moon cakes, alcohol, gift boxes and other commodities are selected and sorted by each store, and the location can be selected in the public area outside the supermarket or supermarket.

National Day Theme Activity Program 3

What is the purpose of this activity? Autumn marketing? Taking this as the theme, it aims to express the sincere desire of shopping malls to share their efforts with high school customers and mass customers and create a better future, spread the customer-centered business of shopping malls and strive to achieve the goal of bank customers. Win-win? Business philosophy. On this basis, each bank can refine its main activities according to its own characteristics. Selling point? As subtitles.

I. Theme of the event

? Autumn marketing?

Second, the activity time

Date, month, 20? _ month _ day.

III. Purpose of the activity

Taking the National Day as the tipping point, focusing on personal high school customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of express delivery, we will focus on expanding the shopping, tourism, catering and entertainment markets and related markets, and at the same time expand product coverage, promote the multi-frequency and multi-variety use of customers, and promote the all-round development of personal mall business; Pass at the same time? Autumn marketing? The publicity activities will establish the Bank's brand social image, enhance customers' knowledge and feelings about three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.

Four. Activity content

Activities mainly include the following contents:

( 1)? Happy delivery of autumn marketing products? Special promotions and giveaways.

In order to encourage cardholders to spend by credit card and make paperless payment, at the same time, maintain and enhance the competitive advantage of Express Huitong business and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1.？ Golden autumn marketing. Self-help gift delivery?

2.？ Golden Autumn Marketing, Card and Clear Double Festival?

(1) During the activity, the annual fee of the current year is exempted when applying for the card.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

If the credit card spending reaches 1000 yuan (inclusive) or more, a gift with a value of 100 yuan will be given.

If you spend more than 5,000 yuan (inclusive) by credit card, you will get a gift of 150 yuan.

Spend more than 10000 yuan (inclusive) by credit card, and give gifts of 200 yuan value.

If you spend more than 20,000 yuan (inclusive) by swiping the card, you will get a gift of 300 yuan value.

3.？ Golden autumn marketing. Express Huitong discount?

(2)? Autumn marketing. Happy product delivery? Shopping center activities

Seize the favorable opportunity of Mid-Autumn National Day? Autumn marketing, happy product delivery? Marketing activities, steadily promote the second stage of marketing work. Combine the promotion content, determine the target customers, actively expand the relevant business volume, and effectively improve the marketing performance.

September and June 5438+ 10 are the peak periods for students to enter school or register as freshmen. Banks can carry out marketing activities to enjoy remittance discounts with student ID cards or admission notices, attract student customer groups and expand the market business of educational communities. For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.

Seize the business opportunity of the National Day stock market closed and focus on marketing? Personal notice deposit? Seize the opportunity of freshman admission and focus on marketing. During the National Day, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.

(3)? Autumn marketing, happy product delivery? Activities.

Verb (abbreviation for verb) activity target

The number of new customers has exceeded the historical level, the customer structure has been improved, and the quality has been further improved.

National Day Theme Activity Program 4

I. Prerequisites for the implementation of this scheme

The premise of implementing this plan must be that the store is completed, the facilities are in place and can operate normally (posts and personnel have been allocated), the personnel are in place and can perform their duties, and the relationship between local fire control, health, industry and commerce units has been coordinated. The principle of catering consumption? The principle of nearby consumption.

1. The specific implementation period of this opening plan: X month X day? X month x day, * * * x days.

2. The publicity theme of this opening plan: Eat a famous hot pot? Xx hot pot? Give you a double surprise (1) opening discount; Double: good gifts are constantly sent).

3. Projects and budgets required for project implementation.

Second, the main content of the program

(1) Planning and preparation before opening.

1. The procurement, commissioning and installation of goods, facilities and equipment, as well as coordination with relevant personnel, and a series of related matters, such as understanding the situation of xx advertising industry and its later opening, shall be completed three days before the implementation of this plan.

2. Study and be familiar with this scheme to ensure its smooth implementation and execution.

3. Take the first three days of official opening as the trial business period, and do not advertise for these three days, which are mainly used for testing internal operations.

4. Formally determine the opening date and try to avoid opening on weekends.

(2) the creation of the atmosphere in the store, the foil in the early stage of opening.

1. The napkins, chopstick sets, ordering cards, coupons (meal coupons), balloons, special lanterns, old photos and related photos in the Image Auditorium are all designed, produced and supervised by the company for each franchise store.

2. Shop layout: according to the actual site conditions of each shop, hang pop flags, lanterns and ribbons on the roof beams; Old photos are hung on the wall, and old photos, famous paintings, red door wood carvings and special Chinese knots are hung on the pillars, paying attention to neatness and quantity.

3. Background music: The restaurant plays some relaxing and comfortable music.

The staff in the shop stood on the platform, dressed neatly. During the opening period, employees will line up neatly outside the store (routine inspection, corporate slogan, applause, business arrangement before going to work, etc.) according to the operation requirements (9: 00 am and 16: 00 pm). ).

(C) the creation of the atmosphere outside the store

1. There are two flags hanging on the door.

2. Put an air arch in front, and the diameter of the arch depends on the local actual situation. The content on the memorial archway is: Xx hot pot? Grand opening, an air column is placed next to the arch, and two vertical banners are attached to each balloon. Content: Warmly celebrate the opening of Peizheng Hotpot Restaurant; If you spend more than 100 yuan, you will be given a coupon of 10 yuan.

3, find a conspicuous position to make a cloth, content: Peizheng side furnace shop grandly opened! Big rewards for opening: eating 100 yuan (food), giving 10 yuan (coupon), eating Red Gate Hot Pot, and giving gifts continuously.

Note: Discount, giving away dishes, issuing VIP cards or free drinks are also acceptable. No other publicity details.

(4) advertising

1, contact the members of the external liaison department of all departments of the school and vigorously promote it? Xx hot pot? .

2. Contact the takeaway shop owner and attach it? Xx hot pot? .

3. For the delivery of take-away orders, choose areas with large local traffic and high population quality.

Release requirements:

(5) Detailed Rules for Opening Promotion

1, when the consumption is over 100 yuan, send 20 yuan vouchers.

2. Please refer to the detailed rules for the use of meal replacement vouchers for consumption.

There are also the following promotion details for reference:

1. Giving cash coupons is related to the round-trip transportation expenses of diners.

2. During the activity, the dining staff will drink all kinds of nourishing wine at the Red Gate for free.

3. Anyone who eats during the activity will enjoy xx discount.

The significance of this promotion: eating 100 yuan (food) and giving 100 yuan (meal coupon) is actually equivalent to a 20% discount, but it gives guests the feeling that they can eat it again for free once, which is easy to accept and more attractive, and the gift can also play a role in local publicity.

(6) Opening ceremony

If you can invite local celebrities or officials, you can choose a grand opening ceremony and find a etiquette company to take charge. Note: the above is a unified implementation plan, which can be implemented according to the actual situation of franchise stores.

Part II Holiday Promotion Plan

First, the detailed rules for implementation

1, advertisement

(1) Banner: Hang a banner in front of the store that says? Xx hot pot?

2. Quality of service

(1), the service level should be high, the service quality should be good, and the serving speed should be fast;

(2) Pay attention to the waiter's holiday greetings, which should be concise and novel, vary from person to person and have their own characteristics.

Step 3 give gifts

(1), dolls can be given away;

(2), you can send sugar packets (meaning sweet, round and full).

Part III Promotion Activities under Other Special Conditions

Off-season marketing measures

First, marketing ideas.

1, strengthen the quality and skills training of employees, instill moral thoughts, and increase cohesion, centripetal force and affinity.

2. Develop and strengthen customer relationship management, visit and greet old customers, invite new and old customers, establish customer files and implement emotional marketing, so that all consumers can feel the charm of our brand, know our business philosophy and feel our true feelings and sincerity through dining. Mode:

(1) Invite some well-known customers to the store for a talk and a free meal.

(2) Go to the client unit for friendly condolences and send invitations. In short, always emotionally close the distance with customers and carry out all-staff marketing activities.

(3) Strengthen technical research, improve the quality of dishes, add new dishes, improve service quality, and comprehensively improve the overall level and grade of single stores.

Second, appropriately reduce the price to sell some popular dishes, and attack and defend the offensive strategies and brands of other stores (the strategic principle is: the reduced-price dishes should be hyped at an absolutely shocking price in the same brand grade, and the popularity of a single store will be improved? Or is it better to strike first? , against competitive brands).

Third, implement the dishes that the public likes? Special price? Sales, offering half-price specials every day.

Fourth, according to the drinking habits of local consumers, strive for suppliers to take out some drinks for gift promotion.

Five, grasp the festival content of each festival promotion, the main promotion methods are reduction, discount, free, joint sales, gifts and so on.

Six, advocate green consumption, launch several kinds of green dishes (special dishes) every week, and introduce them to customers when they eat.

Seven, improve the enthusiasm of employees, improve the quality of service, internal employees as salesmen, business commission 5%.

Eight, to do a good job in refrigeration and ventilation facilities, to provide customers with a refreshing and comfortable environment.