Xiaomi is a mobile internet company focusing on the independent research and development of high-end smart phones, founded by Lei Jun. It has been invested by Morningside, Qi Ming, IDG and Xiaomi team for 410/0, of which 56 people from Xiaomi team invested10/0, and the company is valued at 40 billion dollars. Other core products include: MIUI, a third-party operating system developed based on Android, Mi Chat, a smartphone instant messaging tool, Xiaomi TV and Xiaomi Box. Xiaomi mobile phone, MIUI and Mi Chat are the three core businesses of Xiaomi Company. "Born for fever" is the product concept of Xiaomi.

Xiaomi Company pioneered the development of mobile phone operating system with Internet mode, and 600,000 enthusiasts participated in the development and improvement. Xiaomi mobile phone is a MIUI platform smartphone developed by Xiaomi Technology and manufactured by Inventec and Foxconn. Xiaomi's LOGO is a "mi" shape, which is the abbreviation of MobileInternet. Xiaomi mobile phone is a high-performance fever-level smart phone developed by Xiaomi Company (full name Beijing Xiaomi Technology Co., Ltd.), adhering to the design concept of being born for fever and adopting online sales mode. The mobile phone made its debut in August 1 1 at Xiaomi Technology Beijing Conference. Lei Jun, chairman of Xiaomi Technology, presided over the conference, saying that Xiaomi mobile phone is the fastest smartphone in the world.