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Ye Yixi's live broadcast is controversial. What's going on here?
The reason why it is controversial is mainly because of data fraud. In fact, I think we all know that many businesses and enterprises invite celebrities to do live broadcasts only to achieve the effect of advertising. The other wanted to help them sell real goods, but for Ye Yixi, they didn't succeed in selling many goods. But they asked the boss to pay a lot of money for her live broadcast, which is the so-called appearance fee. I wish I could break even, but I didn't expect to spend a lot of money asking her to bring the goods. Unexpectedly, the goods sold were less than 2000 yuan, that is, she couldn't even earn her own labor expenses. No wonder it's controversial.

On the live broadcast of Taobao platform, her total market sales amounted to more than 654.38+0 million, which means that an average of only a few hundred thousand. For bringing goods, we should not blindly use the aura of stars, because some things need professional knowledge, the ability to explain, and the need to stimulate consumers' desire to buy. The star has been on it for a long time, and the explanation and marketing of products are naturally not necessarily better than those of front-line salespeople.

Taking advantage of his popularity, he even sold the 10 order. It can be said that selling goods live for her is the worst rollover scene. After all, we also know that 1 tens of thousands of people watched the live broadcast and did so many warm-ups and various activities, but we didn't expect to sell only 10. In this case, no one can stand it. After all, regardless of the cost of inviting stars to do live broadcast, preheating and advertising are equivalent to hitting Shui Piao, so merchants say it is a kind of deception, so this kind of discourse can be understood.

On the other hand, the founder of Hammer Technology, a live broadcast, a person earned 28 million, he is not a star. Therefore, those businesses have a temper, and netizens are controversial. I don't think she has anything to explain because she didn't sell those goods. This is a question of ability.