Let's go back to the end of 20 12 when the sword spirit was still inside. First of all, I have to say that Teng X's hunger marketing model is very successful, but this success is not accidental.
1, style:
The quality of 3DMMORPG games operated in China is not satisfactory, such as Long Jian's three days and nine shadows (because all MMORPG games were completely exploded in 2008 or even earlier).
The concept of video picture/painting style of the propaganda clip of Sword Spirit has reached the "sub-era picture" in the minds of most netizens. The old horse seized this gap and only blew a few times with the slogan of "quality" crushing Warcraft.
2. Consciousness:
Teng x has a huge user base, multi-channel VIP promotion and bundled sales of various games! Let the "recognition" of this game (although you don't play, you know) reach the peak in the history of the game, so the activation code has been heated up.
3. Free games:
There is no reason, because it is free. Throughout the history of online games in China, almost all free games have occupied the peak popularity list. Don't expect most gamers to play card games with internet fees. Of course, there are exceptions, "because she is a legend."
Let's summarize the reasons for the decline:
First, the upgrade of weapons is not proportional to time and daily gold coins. Sword spirit weapons are updated too quickly, and the gold coins produced every day are far from enough to upgrade weapons. In Bai Qing's time, I used to spend a little more time and money to bless the 10 section. Now I have time to buy gold and holy things, and most importantly, I won't play advanced books even if I make weapons.
The second is the mechanism of mass destruction. Replicas can die if they make mistakes, but why is it mass destruction? Whoever makes mistakes and dies is not finished. Why should we implicate the collective? The mechanism of mass destruction makes many people afraid to enter advanced books, even simple books such as prison cemeteries, and Meng Xin can't get into them. Nobody takes them, and they are busy making money as weapons or returning books, so they have little time to play, Meng Xin, let alone making weapons.
Third, Julingge, the treasure house of gold coins, the pit of gift packages, the gift package bought for 50 yuan, and the keys can't come out. It's all stuff. Can you die if you send something good? Sword spirit is a deception mechanism designed. If you have a good face once in a while, it will bring it back to you. Last time, I opened a gold coin museum for a while and issued two seals. I was very excited when I saw it, and then I cheated you to death, and then I opened 1000 gold coins for something. The same is true of weapons upgrades. Once you succeed without magic, the next time 10 you won't succeed without magic.
Fourth, the playability of the sword spirit is too poor. Copying all day. Copying. Wild monsters don't play anymore. Just grab the stove in Shenglong Valley. You can always beat the strong with the weak. Even if the equipment is poor, you can win by sneaking around. Moby Dick Lake can't. First, there is a big gap between the two sides and it is difficult to win. It seems that sword spirit still attaches importance to weapons and equipment rather than strategy. The power war has completely disappeared, so it is better to be unified.
Fifth, the only playability of the sword spirit is clothes and scenery, and the sword spirit can't compare with other games by pinching a good-looking character.