Taobao May Day Activity Planning Model 1
I. Purpose of the event
The most important thing is to attract more traffic, let more buyers know about your online shop promotion activities, let buyers get recognition for your promotion activities, generate purchases, and thus achieve the expected sales. Only a clear purpose can complete the activity.
Second, introduce activities
Commonly used activities include: price reduction, discount, purchase restriction, spike lottery, giving gifts when full, and buying coupons in limited quantities. No matter what kind of activities are carried out well, they will play a role; For example, price reduction: at this time, it is necessary to come up with a unprofitable baby to rush sales and popularity, and use this baby as a foreshadowing to stimulate buyers and make them want it.
Third, the theme of the event
Theme is the key to attract buyers' attention. Give your theme a name that you want to match with this activity. It should be concise, lively and concise, which can guide buyers and make them want to see what kind of activity this is. For example: the theme of price reduction: May Day, which makes you feel excited.
Four. moving target
Whatever you do, you must have a goal. Without a goal, everything is empty talk. The goal is not just talk. You must really do it, practice it and realize it. The objectives of this activity are roughly as follows: substantially increase sales volume, and substantially increase sales volume; Let the store have a place in the online store; Let buyers have a good impression on the store; Effectively improve the baby's weight; After the repurchase rate rose sharply.
Verb (abbreviation of verb) propaganda and popularization
Posters are used the most, and everything we pay for them can be reflected in the posters. Posters are carefully made and constantly revised by us, but we should highlight the main points of activities and don't waste our efforts; If the budget is relatively high, website promotion is no longer appropriate, and the website conversion rate is relatively high, because when a person goes in to see the promotion, there are many products that will not be clicked, or the promotion has a greater impact, so it is not a taste to watch; If the budget is relatively low, you can choose to promote it on the platform, but you need to promote it in advance and take a shot with users in advance.
Action plan of intransitive verbs
1. Activity time: 201May-20, 20041May, 2004 (it can be adjusted according to your actual situation).
2. Activity principle: When unexpected things happen, we should use promotions and activities flexibly; Choose a baby with high cost performance, so that you have an advantage; The scheme with strong operability and poor operability will be greatly reduced even if it is better; Have good ideas and not be homogenized by competitors; The operation of the scheme should have good benefits, and without benefits, it will be empty.
3. Activity details: Anyone who buys this product will enjoy the lowest price. If you buy satisfactory products, you can reduce the amount you buy.
Seven. Summary of scheme operation
After the activity, we should sum up the gains and losses, make a detailed report to facilitate research, and what we actually produce is the most precious wealth; Whether the result is success or failure, look at where the success is, where the failure is, find out where your strengths and weaknesses are, and then make up for the shortcomings and slowly embark on the road to success.
Taobao May Day activity planning model essay 2
The following is a good May Day promotion plan on Taobao. Although it seems a little tight to share it with you now, if you think the plan is consistent with your store promotion activities, it can still be implemented before May Day.
Everyone knows that holiday sales can sometimes catch up with one month's sales, so you must make good use of this May Day holiday to make your store sales soar, and it is several times more than usual, with page views and sales! However, the competition that follows is getting bigger and bigger, and some of them have different effects because of the limitation of industry products. For some highly targeted industries, such as clothing and consumer electronics, store sales are very obvious. If you don't promote it, you don't even have to chew on a chicken bone! Let's measure the importance of this separately, so I won't go into details.
Maybe you think others are selling every day, but think about it. When do you want to buy Suning, Gome and Anta most in a year? I think the most powerful ones are May Day and National Day. It is very important to do a good promotion. Beginners should not think that waiting for a bag is enough. O(∩_∩)O
First, think about the theme of planning, planning, planning.
1. Store decoration: The overall festive atmosphere should be prominent, and festive elements can be appropriately added to the promotion area and store signs. The emphasis here is on quality, not quantity! Pay attention to overall coordination, otherwise it will give people a sense of disorder.
2. Determine the main baby: it can be free of charge or half price in the whole store, but you should also take out a few treasures that you are confident about as the main products, special prices, spikes, and so on. Confidence is not enough. What customers need is the best. Look at the leaderboard, which babies in your corresponding industry have the best acceptance. Graphics are determined according to their own conditions. I can tell you responsibly that the baby determined in this way will definitely enhance its competitiveness.
3. Baby headlines and pictures: I think this is the current situation, and store C finally has some advantages over store B. Because the baby title in store B can't be set with promotional words. Think about it, what kind of words will be searched on May Day? That is the words "May Day Promotion" and "May Day Special". If you have any questions, you can check the data of May Day. The pictures have also been beautified, so that customers will know that you are doing promotion when they see them. Specifically, you can look at the method of baby pictures on the home page.
4. Baby description: The most important point here is affiliate marketing. When you finally bring your customers into the store, you should let them know what other promotions you have to make them feel affordable. And it's not that customers close the page as soon as they come in and feel uncomfortable. By the way, you can choose two places at the top, middle and bottom of the baby's description to emphasize your preference. Of course, the content can be the same, but it is best to express it in different ways. PS: It's from buy buy, and the set meal is a typical representative.
5. Promotion means: The following is the May Day promotion plan of Taobao Mall I am engaged in for your reference. You should determine it according to your store profit and industry. You can have a look.
You don't want a simple special price, including postage. This will appear featureless, because many such stores usually do this. Here you can refer to one of our May Day plans. Carry out 3-ring promotion:
Step 1: As soon as the customer enters the store, we will provide two products, and the customer can buy them for one yuan. Use this step to lock the customer's footsteps and let him stay longer. He will naturally see if there is anyone else in the store to buy it with.
Part II: The postage is above _ _ yuan. Did you find out? The above 1 yuan premium discount is free, and this step will strengthen the temptation to customers in the first step. At this time, it is best to set the postage conditions at a price that can be achieved by buying a small amount.
Step 3: We don't sell products, but deliver services. As long as we buy products that are not one yuan, we will print photos for our customers free of charge and let them take shape. This is a very powerful and caring service. The cost of asking the photo studio to develop some photos will exceed the postage. How not to be tempted? It depends on the type of your store. If you are selling gifts, you can write cards for customers and send beautiful packages for free. . . Taobao shop's promotion plan is flexible use, not copying.
Second, the price should make people feel "reform and opening up"
The internal promotion steps are finished, so don't wait for customers. The next step is to let customers know that you are doing such preferential activities. Here I talk about free promotion and paid promotion, and look at my own pockets and necessity, hehe! But remember, promotion should come before promotion. As for the specific time, it depends on your own situation. Don't wait until the festival day to publicize.
1.QQ group, as a reminder, if you are determined to develop online stores, you'd better set up your own QQ group, which is full of potential customers and customers who have already made deals, so as to create a good communication atmosphere. Let them have a sense of belonging to this group, then as the group owner, you can promote it, but everyone will support you! If you don't have this condition, you can only send QQ groups or emails appropriately.
2. Forum. Publish information to the forum where the target customers are concentrated, which can be soft text. If the forum management is not strict, there can be direct advertising bombing. Don't be afraid of customers' disgust. On special festivals, they are eager for such news. Then ask a friend to send it, preferably a post that says "The sun never sets". In fact, this also needs training to get the effect. If you are an active member of a forum, there will be many friends posting for you.
3. Cherish the customer base: this is a very accurate flow, very powerful! Do your old customers know that you are going to promote sales? Hey, hey, I don't need to go on!
There are also blogs, meager, gangs, Baidu know, etc. There are many methods, so I won't analyze them one by one here. I will publish related articles in the future to introduce the application of these methods in detail. There are many ways to promote, but generally you only need to give full play to two or three, which is ideal. Otherwise, nothing will bring considerable traffic unless you are a professional team. But seeing the above two points, careful people should be able to sum up that every free promotion method requires you to accumulate for a long time, from quantitative change to qualitative change. If you accumulate for a long time, you will find this effect more useful than burning through trains. Although it is a network, it is the same as the reality of society. You have a wide range of contacts and can do everything well. Dare you say no?
Because Taobao Mall is a highly targeted product in the clothing industry, the focus is on Taobao gangs, forums and QQ groups. Friends who want to read this article, release the order on May Day. . .
Taobao May Day activity planning model essay 3
I. Name of the plan:
Second, the activity background:
With the development of Internet, online shopping has become a very common thing. Taobao is the leader of online e-commerce platform. With the rapid growth of consumer spending power and Taobao sales, many people have seen business opportunities from the market potential of e-commerce, attracted by this fair entrepreneurial paradise, and have joined the ranks of e-commerce. The impact of this is that even if Taobao's consumer market is large enough, the competition is becoming more and more fierce. Therefore, in today's Taobao environment, if there is no promotion, even large brand stores will find it difficult to keep up with the impact of price wars in small and medium-sized online stores, and the sales data will be very bleak. The coming will undoubtedly open the curtain of an e-commerce war. Under such circumstances, Taobao shopkeepers should start to be nervous and make careful arrangements.
Third, the purpose and significance of the activity:
In e-commerce, we use various marketing methods to attract consumers' attention, increase the flow of online stores and increase the sales in stores, and finally improve our sales performance and impression in consumers' minds during the period.
Four. Activities:
1, the decoration and overall feeling of the store: the front page and baby content page of the store should be artistically arranged, illustrated as far as possible, and always filled with the atmosphere of big promotion to arouse consumers' desire to buy. The decoration stage is basically divided into three stages:
(1) before the festival: the exaggerated atmosphere will attract consumers' expectation of big promotion in advance, and even some treasures can be promoted in advance to make customers pay attention to our store;
(2): Shops should reflect the scene of trying their best to promote sales, and launch various means of commodity promotion, and serve every customer well whether they are busy or not;
(3) After the holiday, it shows that "the past is like smoke, and the afterheat of promotion has not disappeared", so that buyers who come late or pay attention to our store can still enjoy the promotion benefits brought to them, but compared with that day, it is bound to have a great convergence, which highlights the purpose of our store that buyers are God.
2. Promotion method:
(1) Direct discount: the original price is 300 yuan, and the current price is 50% off 150 yuan. This kind of discount is the simplest and easiest for consumers to understand. No matter which baby is in the store, it is more acceptable for many consumers to change the price directly after the auction, even if it is not within the stipulated 20% discount price.
(2) Buy one and get one free: choose a baby at will, and then give another baby. The price is the final amount of the transaction. This way of promotion depends on the eyes of consumers. Smart consumers can enjoy almost 50% discount if they choose properly.
(3) Two packages: After buying the baby, you will find that you can enjoy the package service by buying another one, and it is inevitable that you will have the desire to buy it again. Although this discount is not strong, many consumers are still willing to pay the bill.
(4) Full delivery: Full delivery of 100 yuan coupons, full delivery of 20 yuan coupons in 200 yuan and full delivery of 80 yuan store coupons in 600 yuan. This way is a bit particular. For example, this baby happens to be in 99 yuan and does not meet the preferential conditions. You must choose another one and accumulate it to enjoy the discount of coupons.
(5) Package: This way is a bit like kidnapping consumers. For example, if you buy any baby in the audience, 37 yuan can add a baby below 100 yuan, and 47 yuan can get a baby below 150 yuan. Similar to this way, it is to drive the baby with high prices and low prices, and it can also drive the sales of online stores. According to relevant statistics, this method is welcomed by consumers.
3. Customer service:
During the period, the traffic of consumers will generally be much more than usual. At this time, customer service is required to grasp the sentence and reply speed, and add cheerful information to the language, which is also a promotion to the buyer's desire to buy.
4. After-sales service:
Customers who have problems buying baby in the store should return it. They should deal with this matter quickly, politely and amicably. Don't leave the problem to the customer. Appropriate mediation should be carried out on commodity problems, whether to return goods or negotiate, and customers should not be asked to seek Taobao to protect their rights.
Taobao May Day activity planning model essay 4
I. Purpose of the event
1, seize the business opportunity of 520 promotion planning, give customers a sense of freshness and stimulate their consumption in the store.
2. Increase the number of online shop views to attract new customers.
3. Enhance the reputation of the store and enhance customer loyalty.
Second, the activity time
May 20__ 10 to May 20, 20 _ _
Third, the theme of the event
I love you because it's you.
Fourth, the active object.
For female customers aged 20-35.
Verb (abbreviation of verb) activity content
1, "Because it's you, I love you" special merchandise activity.
2. Upload the buyer's show and share beautiful gifts.
(1) Share the prize: upload the real pictures that the baby tried on and write down your inner feelings to win the prize.
(2) Lucky Arrival Award (a customer will be given free on the day of 520)
Sixth, propaganda means.
1, key time of publicity: two days before the event.
2. Promote through Want Want news, store announcements, Weibo, WeChat and forums.
Seven. Other jobs
1, source of goods, do a good job of market analysis before promotion, analyze which goods are more popular, and increase or decrease the quantity of various goods according to the actual situation.
2. Do a good job in after-sales service. With the increase of orders, customers have brought all kinds of questions. We should communicate well with our customers to ensure that every customer is satisfied.
Taobao May Day activity planning model essay 5
Almost there. Now we have to make an activity planning plan, and then we have to invest in several special exhibitions, otherwise the last one will be cost-effective. So the goal is clear, what should we do next? In fact, it is a whole process, so what is the whole process of event planning? Here, I will give you a brief introduction:
First, choose money.
What goods should I use for activities? When choosing funds, we should fully consider how much sales will be if the activity goes up. This step is activity evaluation, because you can't take a product that has no sales in the store to participate in the activity, even if you want to go, Taobao is not allowed. So in general, the products that are active in the world are the products that sell the most in our store. After all, the products sold show the high acceptance of users and the reaction of the market in essence.
Second, the activity price calculation.
There are always people asking for discounts at Taobao activities. You can do a rough calculation. If Taobao Xiaoer agrees, you can go to the activity, but only if you get a 50% discount, then you have to calculate it at that time. If you give a 50% discount and then pack the mail, will you lose money? How much will you lose? If not, how much can I earn? In most cases, your products have to go to activities. In terms of price, Mr. Tao Xiaoer squeezed out a lot of water. That is to say, people are well informed, and you can almost estimate the cost price of your product by looking at the pictures, so Comrade Xiao Er kept the price down. It is precisely because Comrade Xiao Er has this hobby that the initial pricing of mobile goods is very important. It is also important for you to arrange the price of the active products.
Third, in-store marketing planning.
In any case, we can't waste this traffic on the last activity, so we should do a series of marketing planning in the store, such as sending it when it is full, matching the package and so on. The purpose of this is to increase the unit price of customers. Although this is a bit reluctant to customers, why, because all purchases made through activities are basically aimed at mobile products. However, there is a problem here. Just because customers don't buy it doesn't mean they can't live without it.
Fourth, transfer goods.
Since we are going to participate in activities, we always have to stock up here. We can't say it's too late to go in after we sell out.
Fifth, customer service management after the activity.
Students who have engaged in activities should know that your customer service work will be very important when better activities are launched. You can't always talk to the customer God. You say so much, either let other customers leave, or customers will say a few words in the evaluation after receiving the goods. You know, what he said is on display, which is always bad. Besides, even if you want to talk to God, you have no chance. Your computer has been playing conversations, and you can't even carry them yourself. Judging from my activities, computers are basically stuck at the beginning of good activities, so it is very important to write an automatic reply in advance. In this automatic reply, you should write everything you can think of, and don't be afraid of long words. The key is to answer customers' questions as much as possible.
Sixth, delivery
According to the size of the event, it is very important to pack some goods in advance, otherwise there will be more customers and your delivery speed will be slow, which will affect the rating of the store, so be sure to be clear.
Seventh, after-sales treatment.
After delivery, customers receive the goods one after another. At this time, the trouble came, and there were all kinds of comments, such as what should I do if I encounter a bad review? How to solve these problems is a problem that needs to be considered.
The above is the simplest and must be considered in event planning. It must be noted that the process should be complete and the planning case must be executed at the execution level. What kind of resources are needed to cooperate with you, what will happen in the activity, how to solve and avoid it, etc. It is necessary to make it clear, at least to plan ahead.
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