As a traditional Chinese pattern, Xiangyun is entrusted with people's good wishes for good luck and bright future. In the royal sculpture of the Forbidden City, Xiangyun also shows the majesty of imperial power. In logo, auspicious clouds and circles * * * also constitute the auspicious pattern of "auspicious clouds arching the sun".
Xiangyun has a unique position in emblem culture. A large number of auspicious cloud patterns appeared in the "Three Carvings" works of the stars in southern Anhui, and the "Heaven" workshop preserved in Jingdezhen Village, Anhui Province, all illustrate the love of Huizhou culture for this mascot.
The combination of Xiangyun and the earth constitutes a moving picture of "swimming between heaven and earth", which places people's yearning for a beautiful journey.
Logo is still a pair of fighting wings, representing the two pillar industries of the Group: tourism and real estate. The spread of the circular pattern represents the development ambition of Anhui Tourism Group for continuous breakthrough and innovation.
The strong charm of oriental culture is very conducive to the group's development pace towards the world.
The logo has strong transcendence, uniqueness and identifiability, which fully shows the brand-new thinking and innovative courage of Anhui Tourism Group, and complements the positive corporate image.
Core explanation:
The combination of auspicious clouds and the sun is the wings to soar in the world. Enterprise spirit:
Unity, cooperation, harmony, entrepreneurship and innovation, and the pursuit of Excellence
Corporate mission:
Excellent assets, excellent service and outstanding performance!
Corporate values:
Create value for customers, create benefits for enterprises and create benefits for employees!
Corporate vision:
Build a powerful tourism flagship in Anhui and an influential domestic well-known enterprise.
Statement of good faith:
Adhere to business according to law, adhere to industry self-discipline, and adhere to commitments.
Create a beautiful environment, create quality services and build excellent brands.
Protect the legitimate rights and interests of customers, ensure the fulfillment of service promises, and maintain professional and dedicated services!
Code of conduct for employees ("six for and six against"):
Advocate due diligence and oppose passive response.
Advocate honesty and trustworthiness, and oppose harming others and benefiting themselves.
Advocate unity and cooperation law against each other.
Advocate honesty and oppose abuse of power for personal gain.
Advocate reform and innovation and oppose conformism.
Advocate to stand up and oppose weakness and laxity.