The basis of determining the success or failure of online advertising is to choose the appropriate online advertising carrier and find the best publishing place for your advertisement. First of all, you must accurately locate your target audience, and then, according to your actual budget, find the most likely online media suitable for them.

After studying the delivery methods of portal advertising websites such as PPG and Vanke Eslite, I would like to share the following experience with you.

1. If you have money, the advertisement of the portal website is really worth investing.

A) You can get good brand value on the portal.

B) Portal advertisements can bring potential consumers the most and make the website grow the fastest.

No matter what product you make, you are not sure whether your potential users will be in a small media, but your potential users will definitely be on the home page (Netease, Sohu, Tencent). And the traffic of any small media can't compare with these portals. Before the portal was launched, it was said that there were more than 65,438+000 orders in Dianzhuang.com every day. In the first month of launching Netease, the number of orders increased to more than 3,000.

Through so many successful cases, it is proved that online portal advertising is not necessarily a money-burning behavior. As long as we benefit from the cooperation of media selection, purchasing methods and creativity, I believe that advertising is a perfect winning process.

Once the target users are determined and the appropriate media platform is selected, after sitting down, we should concentrate on studying advertising copywriting and add some ideas to supplement the techniques of online advertising copywriting:

(1) The title shows the most attractive place and tries to catch people's attention from the beginning;

It's like putting the star news headlines on the makeup network to enhance the star effect of the headlines.

A Tang Jiali's new slimming incident B Andy Lau's hair loss "embarrassment" has been controlled c*** appreciate A Duo's breasts.

(2) Text sentences should be short and straightforward, use phrases as much as possible, and avoid complete long sentences;

(3) Use idioms familiar to the target audience, and don't beat around the bush.

(4) Don't sell directly, just try to let those interested students know to click, so as to alleviate the hard advertisement.

(5) Introduce product promotion in the article content page to realize user orientation, because users also want solutions.

After all the work is ready, the next step is to monitor the advertising effect, because every cause needs a result, which is helpful to analyze the delivery effect, so as to continuously improve the delivery method and copy planning. Unlike traditional media, online advertising is not allowed to brag about how high its circulation and ratings are, but you can't produce any objective data. There are many technical means to judge the delivery effect of specific media, and now many mainstream statisticians are good choices, such as: I want statistics, webmaster statistics, Yahoo statistics can be accurate to the amount, accurate to users' access, user operations, stay time and so on.

Finally, I have to remind you:

Portal advertising does have risks, so be careful when placing it.