Hunan Satellite TV is a set of comprehensive TV channels under Hunan Radio and Television Station and Mango Media Co., Ltd., which was launched on 1997 1. On July 1997, Hunan Satellite TV launched the first entertainment variety show Happy Camp.

In June 2004, the channel slogan "Happy China" was launched. In the same year, the female singer competition "Super Girl" opened the era of China's draft. On June 20 10, it was awarded "Top Ten Most Influential Provincial Satellite Channels in China in 2009-20 10" by China International Advertising Festival.

In 20 12, it was awarded the most influential satellite channel of China TV Development Conference. 20 16 12 won the title of "TV landmark" of the most influential provincial satellite TV. In 2022, Hunan Satellite TV X Mango TV won the honor of 12 low light in Weibo Vision Conference.

Hunan satellite TV propaganda slogan

1, Happy China

In June 2004, Hunan Satellite TV put forward the goal of "building the most dynamic TV entertainment brand channel in China" and refined the core value of the channel brand-"Happy China".

This means a breakthrough in the brand revolution of China TV channel, from focusing on the channel brand construction of functional requirements to shaping the core assets of the channel brand with emotional factors, expanding the inclusiveness of the brand core value and reaching the realm of shaping the cultural brand of Hunan Satellite TV.

2. Youth is burning.

On June 5438+February 3, 20201,Hunan Satellite TV changed the channel layout with the concept of youth, liveliness, comfort, pleasure, "happy manufacturing", simplicity and pleasure; 20211To welcome the 0/00th anniversary of the founding of China * * * Production Party, Hunan Satellite TV launched the channel slogan "Youth is Burning".

3. Young China

On September 30th, 20021year, Hunan Satellite TV launched the advertisement "young chinese". Highlighting the responsibility of Hunan Satellite TV's party media platform and the positioning of the youth culture leading platform is the unremitting pursuit spirit of Hunan Satellite TV walking in the same direction with the new era and advancing with young people, and it is also the brand image of Hunan Satellite TV.