In order to find out the winning password and make yourself refreshed, Dongfeng Shen Feng closely focused on the word "hug customers", ran at least three tracks correctly and won the word "spell".
Quick "horse" first, drilling the technical track.
Technology is the primary productive force of automobile enterprises. Under the guidance of the brand-new power technology "Dongfeng Mach Double Engine", DSMA's brand-new modular architecture technology was put into use for the first time, coupled with the precipitation of champion chassis technology and five-star safety technology, leading the full participation of artificial intelligence systems. 202 1 Dongfeng Shen Feng turned to the "technology Shen Feng era" and put forward the brand proposition of "high-end performance popularization". ?
Mach power technology, as its name implies, was certified as "Star of Energy Efficiency" by China Automobile Research Institute from the very beginning, and won the honor of "China Heart" of the top ten engines. It has reached the world-class level with a series of excellent performances such as 150KW maximum power, 320N.m peak torque and 4 1.07% thermal efficiency.
Invincible in dynamic performance, attracting countless eyes and continuing to catch people's attention. From camping in yakeshi, an extremely cold area in Inner Mongolia, it successfully challenged the "ice-breaking" action of a cold start of MINUS 4 1 degree, and landed at the China Automobile Fengyun Festival, which was powerful; From 20021CTCC China Automobile Yard Professional League, Yi Xuan team was added, and it took the lead alternately with Changan Automobile Blue Whale Power, which is known as the "champion power", and won the annual championship, which explained the collective breakthrough of China Power Technology. By 165438+ 10, Mach Power won the honor of "China Heart" Top Ten Engine for the second time, and Mach Power has truly lived up to its name.
Yi Xuan MAX successfully started cold at-41C with Mach power and "broke the ice".
Mach Power helped Fengshen Yi Xuan win the 20021CTCC annual championship.
What's more, Yi Xuan MAX equipped with Mach Power has achieved zero-hundred-speed acceleration performance in Xiangyang National Automobile Quality Supervision and Inspection Center with the professional measured results of 6.8 1 s for hybrid version and 7.23 seconds for fuel version, which is likely to maintain the fastest "China automobile acceleration" in its class for a long time. MAX equipped with this power technology shouted "My car can also be used as a track", and the new AX7 Mach version calmly declared "road rocket". Recall that the host of China Automobile Fengyun Festival once praised Mach's power technology: "I hope to see more China cars, put on a stronger China heart and drive faster and more stable China speed!" It is reported that this power technology was first used in Fengshen, and it will indeed be extended to more Dongfeng Motor and China Motor in the future.
Dongfeng has been developing high-end vehicles for five years, and the new DSMA advanced modular architecture technology integrating global superior resources has also been applied to Fengshen for the first time. It has three advantages: multidimensional efficiency, engine drive and advanced intelligence. The layered architecture design adopted has the leading comfort, safety and reliability of mainstream architecture. For the first time, it is equipped with Hyun MAX, completely releasing Fengshen's "driving interest" gene. As the main structure of Dongfeng Motor Group during the Tenth Five-Year Plan period, DSMA will produce more products, including Haoji, a heavy-duty strategic medium and large SUV—— that Fengshen is brewing and officially announced to be listed in 2022.
In terms of chassis technology, Yi Xuan family, the main model, has been trained as a champion and integrated into the professional technical training of the senior engineer team of CTCC two-time champion driver Huang Fujin. Steady chassis technology, supplemented by the precise adjustment of track champions, the combination of technology and application can be described as icing on the cake. In terms of safety technology, Yi Xuan made a high-profile "show" at the end of March because it took the lead in seizing the only five-star safety vehicle with a class of 80,000 yuan since the release of 20 18C-NCAP, and its whipping test ranked first. Technology needs precipitation, and safety comes down in one continuous line. Yi Xuan MAX has also been certified by China Automobile Safety Conference and won the "Top Ten Car Bodies" professional award, which is not only the evidence of the precipitation of safety technology, but also represents the professional affirmation of the comprehensive strength of DSMA's advanced modular architecture technology.
Focusing on "modeling, power and intelligence" and consolidating the gene of "driving interest", Dongfeng Shen Feng is even on a par with the new forces in the application of quasi-L3 autonomous driving and WindLink6.0 artificial intelligence automobile technology. In this year's two World Intelligent Driving Challenges, sent MAX won many gold medals and silver medals in many challenges.
Technology Shen Feng deserves it.
Create "explosive models" and run the correct product track.
On the product building of 202 1, on the one hand, Dongfeng Shen Feng made great efforts to build the "Yi Xuan family" into an explosion, and Fengshen Yi Xuan became the "No.1 T-powered family car in China"; On the other hand, aiming at the B-end market, we are committed to making E70 "the first vehicle to operate in China".
Any advanced technology that Dongfeng Shenfeng can rely on, without exception, is first concentrated on Fengshen Yi Xuan. Especially with the listing of Yi Xuan MAX in September, Fengshen Yi Xuan entered the "10,000 clubs" with monthly sales volume, and achieved the reputation of "the first T-power car in China".
The product release of Dongfeng Shen Feng 202 1 is almost centered on "Yi Xuan" and "Kicking the Chain", with clear product context, accurate customer orientation and clearer personalized labels for family members. The price threshold of Zhixuan is slightly lower, focusing on "the first sports coupe for young people"; Zhixuan GS is widely favored by young fashion women, focusing on "understanding girls' exquisite SUV"; Positioning itself as a "track-class wide-body family car", Yi Xuan MAX aimed at the hot dad family and wanted to show them the age of 29.99, declaring that "my car can also track"!
In the first half of this year, from the online version of YYYXY GS Darth Vader to the anniversary of Wuhan's "Anti-epidemic" recovery, YXY 202 1 was launched, and a series of labels such as 80,000-class first five-star safety car, 80,000-class track-level control king and 80,000-class L2+ intelligent driving were all labeled with YXY. Customers generally commented that "Fengshen's car is becoming more and more fashionable and cool!"
In the second half, the Yi Xuan family was led by Yi Xuan Max, which further strengthened the momentum. From the end of the 654.38+ 10,000-kilometer long-distance test, to the global appearance of the Shanghai Auto Show; From the professional evaluation in Xiangyang to the professional test in Yunnan Plateau; Off-line from the factory to online listing; From the release of Yi Xuan MAX, Yi Xuan Chasing Knight Edition and Yi Xuan GS Chasing Obsidian Warrior Edition in June of 5438+0 1 year to the arrival of Yi Xuan MAX, the first mass-produced mecha chariot night in China in February of 1 year, the Yi Xuan family kept moving while innovating.
From the trend of hot dad and hot mom to young talents and fashion girls who love fashion, with the terminal market with orders exceeding 10,000, the explosion family has gradually formed. Especially as an explosion in the explosion, Zhixuan MAX has been placed with more expectations-You Zheng, member of the Standing Committee of the Party Committee of Dongfeng Motor Group Co., Ltd. and deputy general manager, believes that Zhixuan MAX is a milestone of Fengshen brand, leading Fengshen into a new era of "technical Fengshen". This is