The praise of the son of tomorrow needs Tencent's special praise for gold coins, which must be exchanged with money. This is a good opportunity for Tencent to make money, which is the purpose of variety shows.

The son of tomorrow is a brand-new idol-cultivating entertainment reality show broadcasted by Tencent Video alone. With music as the carrier, Sons of Tomorrow has opened up three unique and innovative tracks for young people around the world.

With the highly developed form of online media, it is more convenient and rich for the audience to obtain information. Values are diversified and tend to be labeled. In this context, the traditional entertainment marketing method of instilling single values and brainwashing with slogans is no longer effective. Therefore, "Just Sing" breaks away from the conventional subjective perspectives such as "you" and "me" in the market to create advertising language, and sets a brand-new brand communication standard under the future idol training mode. By affirming the intrinsic value of participants and the right to show themselves, persist in themselves and re-create themselves, it highlights the advanced nature and market height of "Children of Tomorrow" mode.