Keliman Si Tong is the chairman of United Insurance Company, and a well-known businessman in the United States and even the whole European and American business circles. Si Tong has made extraordinary contributions to the society through his own struggle. According to his own experience, he told the world the secret of success and the meaning of a happy life.
Keliman Si Tong studied the art of creating wealth with Napoleon Hill. Starting from a young man with only $65,438+000, he became an outstanding rich man through his own efforts.
Si Tong has been engaged in sales promotion all his life, not only selling insurance, but also selling people's beliefs and methods of success. In order to spread his thoughts and beliefs widely, he co-authored the book Success with a Positive Mind, which was distributed in 250,000 copies. 1962 wrote the road to success that never fails, which is also a best seller. In order to spread his beliefs in a wider range, he also founded Infinite Success magazine. Si Tong's biggest move in the publishing industry was 1960' s acquisition of Hawthorne Publishing Company.
At this point, Si Tong holds three positions-chairman of American hybrid insurance company, director of Apote company and chairman of Horsn company. He became one of the richest men in America, and in the 1960s and 1970s, his assets reached $400 million.
Si Tong used to sell newspapers when he was a child. When Si Tong was selling newspapers, a restaurant kicked him out several times, but he slipped in again and again. Seeing his extraordinary courage, the guests discouraged the restaurant people from kicking him out again. As a result, his ass was kicked badly, but his pockets were full of money.
This incident inevitably made him think deeply: "What did I do right?" "What did I do wrong? What should I do next time I encounter the same situation? " He has been asking himself this question all his life. Si Tong's father died when he was very young, and he was brought up by his mother. His mother has a deep influence on the formation of his character.
Si Tong's mother sewed clothes for people for several years and saved a little money. When she was a teenager, little Cleman invested her money in a small insurance company in Detroit. This insurance agency sells accident insurance and health insurance for American injury insurance company in Detroit: it gets a commission for every insurance it sells. This insurance company only has a rented dusty office. There is only one salesman, and that is Si Tong's mother. She didn't get any marks on the first day. Then she went to the biggest bank in Detroit. A senior employee bought insurance and allowed her to walk freely in the building. As a result, 44 people bought insurance from her that day.
This brokerage firm has developed. Si Tong tried to sell insurance in the summer when he 16 was in middle school. His mother led him to a building and explained it to him from beginning to end. But he was afraid. At this time, the scene of selling newspapers in those years reappeared, so he stood on the sidewalk outside the building, shivering and silently reading his motto: "If you do it, you will lose nothing, and you may gain a lot, so do it." Do it now! "
So he did it. He walked into the building as boldly as selling newspapers. He didn't get kicked out. He went to every office. Only two people bought insurance from him that day. In sales, he failed, but he gained a lot in knowing himself and selling skills. After returning home, Si Tong earned a few dollars in commission, which he thought was enough. He knew that he had the courage to overcome his fear, and he also came up with the skills to overcome it.
The next day, he sold four insurances. On the third day, 6 copies. His career began.
During that holiday and the days after that, he continued to promote health insurance and accident insurance for his mother. He actually created a day 10, and then a day 15, 20 good results. He analyzed himself: Why did he succeed? He finally found out because he has a "positive outlook on life" (PMA).
At the age of 20, Si Tong moved to Chicago and started an insurance agency, namely "Joint Registered Insurance Company". Soon, he hired 1000 insurance salesmen all over the United States. Each state has a sales manager who leads a salesperson who manages the local manager himself. Later, he set up a headquarters in Chicago, and several deputies under the headquarters helped Si Tong take charge of the overall situation. At that time, Si Tong was less than 30 years old.
But at that time, the whole United States was shrouded in economic panic. For a while, Si Tong seemed to have come to an end: everyone had no money to buy health insurance and accident insurance, but the really rich people would rather save their money just in case. This difficult period has added several mottos to Si Tong on how to deal with difficulties: "If you face difficulties with a firm and optimistic attitude, you can actually find benefits from them" and "The success of sales depends on salesmen, not customers".
In order to prove that what he said was not an empty slogan, he went out of the office and went straight to New York State to sell it. In the worst period of economic panic, the number of stocks he closed every day was the same as that in the previous peak.
However, because the 1920s was an era of economic prosperity, at that time, almost everything could be sold, so he didn't care too much about every salesman, and his sales methods and attitudes. But now he has really stood the test, and as a result, they are not good enough. So, Si Tong began the first lesson of his sales promotion lecture, explaining the importance of "positive attitude" (PMA) to salesmen and adding some sales promotion skills. It took him 18 months to travel all over the country, talking with the sales staff in trouble, and going out to sell with them, showing them that "everything depends on the attitude of the sales staff, not the customers."
1938 At the end of the year, Keliman Si Tong became a millionaire.
He began to think that it was time to organize his own insurance company. He found a nearly perfect plan. Pennsylvania Injury Company, which used to make a lot of money, closed down because of economic panic, and the company owner wanted to sell it at the price of $654.38+$6,000. Si Tong is interested in its potential value-it still has business licenses in 35 states. The next day, he went to Baltimore to find the boss of the business trust company-the boss of the company.
"I want to buy your insurance company."
"okay. 1.6 million dollars, do you have that much money? "
"No. But I can borrow money. "
"With whom?"
"With you."
After much talk, the commercial trust company agreed.
It became the foundation of today's Keriman Kingdom of Si Tong. From a small insurance company at the beginning, it has gradually developed into a huge joint insurance company in the United States today. Its business scope not only includes the United States, but also extends abroad. The sales volume of 1970 is 2? 65.438+300 million dollars, there are 5000 sales people, and every sales person knows PMA. According to statistics, 20 of these 5000 people are millionaires.
Si Tong is engaged in insurance companies and other profitable businesses. 1955, a young man named Limona Lavin came to Si Tong to borrow some money and claimed to start a small cosmetics company. Si Tong thought what he said was reasonable, but instead of lending money to Lavin directly, he promised to repay Lavin a bank loan of 450,000 US dollars at the price of 65,438+0/4 of his shares in Lavin New Company. Lavin founded a company called Aladu Carver. By 1969, Si Tong's shares (with no investment at all) have been worth about $30 million.
At the same time, Si Tong also engaged in another career: publishing. 1960, Si Tong wrote a book called "Towards Success with a Positive Outlook on Life". His co-author in writing this book is Napoleon Doyle, who has previously written the best-selling book "Make a fortune with your brain". This book sold 250,000 copies. 1962 "The Ace of Insurance Giants". Many people who want to be tycoons have bought this book.
In order to continue to promote his philosophy, Si Tong later founded Infinite Success magazine. The articles in this magazine are all about successful people; Sometimes Si Tong personally writes articles to promote PMA.
Si Tong's greatest achievement in publishing industry is that he bought several branches of publishing companies on 1965 and merged them into Hawthorne Company. Today, although Hawthorne Company is only 9 Niu Yi cents compared with United Insurance Company and Aladou Carver Company, it is also very profitable. It is a platform for Si Tong to promote PMA.