Can car brands also bring goods on site? Yes public welfare undertakings, Changan Automobile has been practicing, and this time, in the form of live broadcast with goods, doing public welfare has opened a new model of "consumption poverty alleviation".
"claim a square meter of land for a penny", with sales exceeding one million.
According to statistics, the cumulative number of viewers on the whole network of this live broadcast is as high as 3,465,438+10,000, with tens of millions of praises. The number of viewers on the whole network reached one million in just ten minutes, and the sales with goods exceeded one million. At the same time, Yunnan agricultural and sideline products sold online have received unprecedented attention, laying a good foundation for their subsequent online sales. More than ten kinds of Yunnan original ecological agricultural and sideline products, such as green shell eggs, notoginseng heads and Dendrobium flower cakes, are deeply loved by netizens.
Among them, the charity activity of "claim one square meter of land for one penny" is a highlight of this live broadcast. In addition to helping farmers sell their products, it has also created a new direction of the public welfare model, allowing more consumers who are keen on public welfare to participate in it, and everyone will spend together to help the poor, and Changan Automobile is undoubtedly the disseminator of this love.
In recent years, with the joint efforts of Changan Automobile and the local government, Yunnan's designated aid areas have completed poverty alleviation. To some extent, the live broadcast of Changan Automobile is to further stabilize the results of poverty alleviation and explore new ways to get rich.
You can't stop on the way to charity.
This time, Changan Automobile teamed up with the People's Daily client, and with the influence of the central media, it made active communication wider and radiated more audiences, which was also conducive to the brand image dissemination of Changan Automobile.
In fact, as early as 20 1 1, Changan Automobile released the "Love the World" public welfare brand, paying attention to people's livelihood and caring for the disadvantaged groups, and continuously carrying out public welfare activities around the three themes of "science and technology education, environmental protection and donation to help the poor". We can't stop on the road of practicing public welfare undertakings and strive to promote social poverty alleviation, educational donation, public welfare assistance and public welfare undertakings.
During the epidemic in COVID-19, Changan Automobile donated money and materials to the hardest hit areas to support the epidemic prevention and control, and changed to masks according to the needs of epidemic prevention and control, in a sense, for the needs of public welfare assistance.
In terms of public welfare construction, Changan Automobile has also carried out many public welfare activities in water resources protection, including river cleaning, urban water source project visits, wetland protection area research, and green advocacy. Its social value has been affirmed.
In order to care for the education in poverty-stricken areas, Changan Automobile has provided assistance to poverty-stricken areas for many times, including the construction of Hejia Changan Hope Primary School in Chongzhou and Changan Hope Primary School in Tian Quan, Ya 'an, and donated 200,000 yuan of school supplies every year. In addition, Changan Automobile also builds transparent factories and laboratories, and invites young people to enter the technology experience camp every year. While striving to popularize automobile culture, Changan Automobile pays more attention to children's growth.
Write it at the end
Public welfare has never been achieved overnight, and it needs long-term persistence and persistence. As an enterprise, it is very important for Changan Automobile to export excellent products to the market. Practicing public welfare undertakings can be regarded as the return of Changan Automobile to the society, and because of its sense of social responsibility, it has paved the way for it to become a great automobile enterprise from the brand side.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.