1969 1, the leaders of Guangxi Revolutionary Committee put forward that Guangxi should get on the bus at the regional production meeting! This is the urgent desire of the people of all ethnic groups in the region. Liu Nong seized the opportunity and immediately responded to the call, and got the full support of the revolutionary Committee of the autonomous region. The news made the employees of Liunong Factory happy and proud, and they ate the weight from top to bottom, determined to be the first person to eat crabs.
But for Liunong, who has never built a car, it is as difficult as going to heaven. It can be said that everything starts from scratch. In order to boost morale, the Revolutionary Committee of the factory organized a grand swearing-in meeting for all the workers in the factory, vowing to fight for 35 days and build the first car in Guangxi.
For Liu Nong at that time, there was no tooling and equipment, and everything depended on manpower. The car beam was smashed out bit by bit with a sledgehammer. The girder is made of manganese steel plate, which is very elastic and will be numb if you don't pay attention when knocking. The cab is outlined with square wood and iron wire, and painted with plaster after repair; Other parts are patched together with the support of various cooperative manufacturers.
With the efforts of the workers in the whole factory, it took only 23 days to successfully trial-produce the first freight car in Guangxi on April 2, 1969, which was temporarily named Feiyue brand, and changed its name to Liujiang brand in 1970.
In 1970s, Liu Qi took the lead in choosing medium-sized diesel trucks as the main research direction in China. At the beginning of reform and opening up, it successfully produced 5 tons of diesel trucks, becoming the first enterprise in China to produce medium-sized diesel trucks. At the same time, accompanied by diesel Dongfeng and the slogan of Liu Qi.
In fact, this slogan also has an interesting past. At that time, Su Jingjin, the deputy director in charge of sales, negotiated advertising business with CCTV. When he went there, he was in a hurry and didn't prepare the right advertising words, so Su eagerly came up with eight words: diesel Dongfeng, authentic. These eight words use quick wits.
It can be said that it is an early brainwashing advertisement in China, and it has a good reputation. At that time, many college students went to Liu Qi to apply for jobs because of this good reputation. Later, it even became a successful case used by some automobile manufacturers as advertising business training. This slogan not only resounded that era, but also aroused the confidence of Liu Qi, and built the popularity of Liu Qi products to another height.