Corporate culture slogans are also called: corporate culture wall charts, corporate culture slogans, corporate propaganda slogans, etc. The slogan of corporate culture is a way to embody corporate culture. Play a role in promoting corporate culture, enhancing the overall image of the enterprise and enhancing corporate cohesion.

The nature of corporate culture slogan lies in that it is the "commander-in-chief" of enterprise management activities; It is the "ideological guide" of enterprise action and plays an irreplaceable core role in enterprise management and development. Just as a country and a nation must have cohesion to develop and grow, so an enterprise needs cohesion to succeed. The slogan of corporate culture should also include publicity to let the outside world know about the company's business philosophy and culture, so as to seek greater social value recognition.

The role of corporate culture slogans is to educate employees' code of conduct and thoughts and behaviors from time to time, correct them everywhere, avoid deviations in corporate culture, play a good role in regulating and guiding employees, and at the same time show the cultural connotation of the company and enhance the corporate image.

The main function of corporate culture slogan

Guiding function

The slogan of corporate culture can guide the value orientation and behavior orientation of the whole enterprise and each member of the enterprise, which is embodied in two aspects: first, it can guide the thoughts and behaviors of individual members of the enterprise; Second, it plays a guiding role in the overall value orientation and behavior of enterprises.

Coagulation function

The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing great centripetal force and cohesion.

Incentive function

Corporate culture has the function of making enterprise members have high emotions and enterprising spirit from the heart. Corporate culture meets the multiple needs of employees and can adjust various unreasonable needs with its soft constraints. Therefore, positive ideas and codes of conduct will form a strong sense of mission and lasting driving force, and become a yardstick for employees' self-motivation.

radiation function

Once the corporate culture has formed a relatively fixed pattern, it will not only play a role within the enterprise, but also have an impact on society through various channels (publicity, communication, etc.). The spread of corporate culture is very helpful to establish the image of enterprises in the public, and excellent corporate culture has a great influence on the development of social culture.

The significance of a corporate culture slogan lies in rallying team morale, guiding employees' behavior, showing corporate connotation and enhancing company image!