Ziyuetang's brand slogan is "scientific confinement, healthy life", focusing on creating a professional brand for women's postpartum conditioning. It has developed very well in recent years. With its excellent quality and reliable service, it not only won the trust and support of millions of pregnant women, but also received a lot of reports from China Education Channel, Liaoning Satellite TV and China Women's Daily, making due contributions to the postpartum health of women in China.

The LOGO of Yushutang consists of Yushutang plaque, flowers, bats and 1898 characters. Yushutang plaque is set off with flowers, which means Yushutang is full of flowers. The bat pattern above the plaque symbolizes good luck (bat) in Yushu Hall. The word "1898" in the LOGO of Yushutang commemorates the founding date of Yushutang brand: A.D. 1898 (the 24th year of Guangxu reign in Qing Dynasty).