In the double 1 1 activity the year before last, Zhong "stirred up" six brands in one breath with his online celebrity genes and created a communication matrix for himself.

2, star welfare, the whole network planting grass:

The reason why the bell burst into red is inseparable from the role of the platform and KOL. Nowadays, a book and a blog attract the attention of most young people, which makes the clock have an inherent label.

3. User * * * creates content marketing:

The unique attribute design and brand image have become an indispensable product for people to shoot punch cards and create a unique traffic pool. The value of brand lies in how the brand generates viscosity with users. Only by constantly maintaining and consolidating the relationship can users spread the highlights of the brand and realize the marketing fission.

4, product positioning innovation:

Create the concept of "Chinese ice cream", and the Chinese ice cream with ceramic tile design forms a unique brand identity.

5. Product attribute innovation:

Divided into basic models, seasonal models and explosions, different styles and characteristics weaken the shortcomings of products.