Improve the publicity level of the insurance industry

Be a temperature insurance, a "stabilizer" for society and a "booster" for economy. Zhongan Insurance officially launched the "7.8 National Insurance Public Publicity Day" series of activities, responded to the theme of "Striving for a New Journey and Protecting Steady Happiness" with warm service driven by science and technology, carried out insurance science popularization through various forms and channels, focused on user needs, and innovated and practiced Internet insurance services with temperature.

Focus on "one old and one young" to protect popular science and practice public health campaigns to protect the initial heart.

This year's "7.8 National Insurance Publicity Day", Zhongan Insurance linked online and offline channels to launch popular science education and public welfare services with temperature for "one old and one young" to protect them.

In recent years, Zhongan Insurance has planned a series of popular science activities of "one old and one young". Last year, a series of public welfare popular science education activities were carried out: sending financial knowledge to the community, launching a large-scale use plan for the elderly, tailoring insurance technology enlightenment courses for young people, and creating the first insurance technology enlightenment course system launched by domestic enterprises. Give full play to the scientific and technological capabilities of Zhongan Insurance, use IVR strategy in the hotline, intelligently match the calling number and customer information, realize calling line priority and provide accurate service.

This year's "7.8", Zhongan Insurance will continue to exert its strength in the "one old and one young" insurance science popularization, and combine the insurance service needs of this group to customize a relaxed and interesting short video lesson on insurance science popularization. At the same time, in conjunction with the mainstream media, through live broadcast, case analysis and other forms, online popular science classes will be held to offer a popular science feast for "one old and one young" in simple terms.

The insurance service IP was launched, and the customer service system of Zhonganda was fully upgraded.

Digital upgrade has become the key trend of insurance technology progress in 2023. Technology empowerment can improve service efficiency and make services warmer. Under the normal epidemic prevention and control, Zhongan insurance service is always online, facing 500 million users, covering 275 insurance service scenarios, allowing users to enjoy 24-hour online service without leaving home, demonstrating the guardian power of insurance technology.

Customer experience is crucial. On July 8th this year, Zhonganda customer service system was fully upgraded and launched, adding insurance "black technology" capabilities, creating a better customer experience process, effectively protecting consumers' rights and interests, and building a cornerstone of a happy life. Bring more inclusive, multi-level and diversified warm services to users. No matter big or small, it is truly everyone's responsibility, so that every love has a warm heart to guard.