Since the beginning of this year, China Industrial and Commercial Bank Chengdu High-tech Youshi Road Sub-branch has carried out three vertical and three horizontal expansions in Chengdu High-tech Zone according to the expansion target of Chengdu Business Department of China Industrial and Commercial Bank Sichuan Branch. The network carefully screens the target customers and makes continuous follow-up marketing for Tuohu's target customers. With the guidance and help of branch leaders and professional departments, after half a year, the property loan of a large group in Chengdu High-tech South Zone was successfully realized at the end of 20 12 and 12, which made great contributions to the branch's property loan task.

For the successful marketing of this household, I have the following experience:

First, outlets conscientiously implement the marketing spirit of Chengdu Business Department of Sichuan Branch of Industrial and Commercial Bank of China in peak season, actively carry out outreach marketing, dig deep into outreach, change from being a businessman to being a businessman, and abandon the enterprising consciousness of relying on existing customers.

Second, keep a close eye on the target customers and persevere to make it impossible. In the marketing process, find the meeting point between customer demand and ICBC products. Deliver ICBC's financing information and materials to customers at any time, adhere to ICBC's service tenet of "bank around you, trustworthy bank", maintain high contact with customers, and improve customer satisfaction, trust and loyalty.

Third, the branch works closely with the business departments of the branch, linking up and down, transmitting and reporting the latest customer needs and customer information in time, and communicating closely with relevant departments of the branch to ensure seamless information transmission, timeliness and timeliness of information, thinking about customers' thoughts and urgency, and striving to provide customers with satisfactory financial services at the first time.

(The above answers were published on 20 13-07-20. Please refer to the current actual purchase policy. )

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