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I. Enterprise Purpose As a social unit engaged in business activities, an enterprise has responsibilities and obligations internally, externally, to society and to the country. Enterprise purpose is the main purpose of an enterprise in society, and intention and ambition are the highest ideals of an enterprise. Therefore, the design of enterprise purpose must be able to show the broad mind and lofty ambition of the enterprise. Internally, he is a powerful ideological weapon to guide and standardize enterprises and employees; Externally, it is the declaration and commitment issued by the enterprise to the society, which embodies the value of the existence of the enterprise and is a bright banner to guide consumers and the public. For example, the enterprise tenet of Guangming Electric Power Group is: eternal power, creating prosperity. It shows that the development of light is endless, and it brings prosperity, development and happiness to the motherland, society and people by providing endless power. This is the unswerving feeling of the bright people and the lofty spiritual realm of the bright people.
Second, the enterprise goal The enterprise goal is the expected result of achieving its purpose. An enterprise without a goal is a hopeless enterprise. American behaviorist J. Giegler pointed out that setting a high goal is equivalent to achieving part of it. Only with great boldness of vision can we achieve great things, and only with a high starting point can we enter a high realm. In the fierce market economy era, the survival of the fittest is the only rule, enterprises will retreat if they don't advance, and only those enterprises with lofty goals can prosper. Shanghai Volkswagen's corporate goal: continuous innovation. The enterprise goal of Tianjin COSCO Company: to build a world-class enterprise and rank among the top 500 in the world. Changan Automobile's "333" goal;
Create famous brands, attract celebrities, and strive to be well-known enterprises "three enterprises";
"three principles" of reducing cost, revitalizing capital and putting people first;
Make good use of rights, acquire intelligence and develop potential.
Stone Company's corporate goals: IBM in China, Stone in the world. Fiona Fang Group's corporate goal: dual-industry development, creating first-class forever. It reflects Fiona Fang's commitment to the common development of the main building materials industry and diversified auxiliary industries, aiming at building a first-class enterprise, and shows the spirit of Fiona Fang people who are unwilling to lag behind and strive for self-improvement and their great ambition to create brilliance forever.
Third, the corporate mission The corporate mission is a major responsibility that the enterprise should undertake, and the sense of mission is a powerful driving force to stimulate consciousness. For example, the famous Blue Sky Group takes "paying attention to social progress and adding color to employees' lives" as its mission. Taking "Two Ones" as the mission of Blue Sky Enterprise is the realistic choice of the enterprise and the fundamental guarantee for the enterprise to achieve its goals and objectives. The development of enterprises depends on the good social environment of enterprises, and at the same time, the development of enterprises must also bear social responsibilities and obligations. The development of an enterprise is a benign interaction with society, customers and employees, and it is coordinated and harmonious with each other.
Fourth, the corporate style is the national style of the country and the family style. Enterprise style is the attitude and behavior shown in thought, work and life. Good enterprise style can coordinate the organization and management behavior of enterprises, help to establish a scientific and standardized enterprise operation order, enhance the working realm of employees, and achieve the purpose of improving work efficiency and economic benefits.
Examples of corporate style of some enterprises: Haier Group's corporate style: quick response and immediate action. Changan Group's corporate style: Today's work is done, and tomorrow's work is thought of today.
Verb (abbreviation of verb) Enterprise idea Enterprise idea is the ideal, philosophy and belief of an enterprise. It is the leading idea of strategic development, the soul that guides and influences the strategic pursuit of enterprises, and the core of the enterprise spirit identification system. It plays a decisive role in the orientation of enterprise spirit, business philosophy and enterprise ethics. Any organization needs a unified idea to coordinate its actions, otherwise it will become fragmented. The corporate philosophy of Kaiyuan Group: Stop being full of innovation and surpass yourself. Be content and not move, be content and stop. Only by abandoning others and bringing forth the new can we develop. To surpass others is a capable person, and to surpass oneself is a great man. Transcendence is the main theme of Kaiyuan's development, and Kaiyuan will always create brilliance in transcendence!
An intransitive verb, enterprise spirit, requires a little spirit when people are alive. For the existence and development of enterprises, employees should also have a spirit-enterprise spirit.
Enterprise spirit is a kind of group consciousness which combines modern consciousness with enterprise personality. It is expressed in concise and rich language forms and is the essence of corporate culture. Enterprise spirit has the following basic characteristics: enterprise spirit is the refinement of positive factors in the existing concept consciousness realized by enterprises; Secondly, enterprise spirit is a common concept shared by all employees. Third, the enterprise spirit embodies the leading thought of entrepreneurs; Fourth, entrepreneurial spirit is usually clearly expressed through slogans, phrases and factory songs. Such as: Haier's entrepreneurial spirit: dedication to the country, the pursuit of Excellence; Hongta group's entrepreneurial spirit: there is jade smoke in the sky, and there is sky outside; China Mobile's Enterprise Spirit: Communication starts from the heart. The enterprise spirit of Blue Sky Group: create excellence, inherit history and innovate to achieve the future. "Excellence" requires blue sky people to start from me, and from now on, do their jobs in a down-to-earth manner and create first-class performance; "Excellence" also requires Blue Sky people to inherit the glory of history with first-class management, first-class technology, first-class quality, first-class performance and first-class image. "Innovation" is the soul of blue sky culture. People in the blue sky who are never satisfied and never frustrated, make progress, take innovation as their spirit, will and character, pursue greater success after success, and pursue greater goals after reaching their goals. People in the blue sky make history through constant innovation.
Seven. Enterprise values are the common value orientation of enterprises and employees. It mainly solves the problems of value convergence and value pursuit between enterprises and employees, employees and enterprises. W. Selznick, a French organizational behaviorist, pointed out: "The survival of an organization is actually the maintenance of values and everyone's recognition of values. Without the integration of values, it is rare to unify behavior and action. At the same time, in order for the organization to survive, it is necessary to seek a balance between personal values and organizational values. " Values show the basic characteristics and business purposes of enterprises; Values determine the business policy and strategic objectives of the enterprise; Values affect employees' vision and code of conduct; Values affect the fundamental beliefs and development process of enterprises. Some world-famous companies express their core values in very concise sentences: Haier's values: always sincere. Motorola's core values: maintain noble sentiments and always respect people.
Eight, corporate culture values
1, talent view Talent makes great achievements, and great achievements make talents. The famous Taylor theorem tells us that the best management equals the best system plus the best talents. For example, Haier Group's talent view: "horse racing" rather than "horse racing". Haier believes that whether a real talent is true or not is not determined by the subjective "horse racing" of superiors, but by competing in the competitive arena run by enterprises, that is, "horse racing" stands out. The length of employing people, allowing people to be short, does not hide people's short. Lenovo Group: Not for academic qualifications, but for performance.
2. Service concept The competitive advantage in the market not only comes from high-quality products, but also depends on high-quality services, which can also create high added value. High-quality service is the passport to occupy the market, and products can realize value only when they occupy the market. Service can create customers, satisfactory service can create satisfied customers, customer satisfaction is the best advertisement, satisfied customers are the best salesmen, and good service is priceless emotional investment, but its output is valuable. Faw-Volkswagen's service concept: service creates value. China Telecom: Customer first, dedicated service. Le Kai Group: Pursuing satisfactory service and making progress every day. Kelon Group: Customer = Colleague = Family.
3. The concept of competition refers to the understanding and viewpoint of competition shown by enterprises and employees participating in market competition. Shanghai Nanhui Telecom's competitive view: one year ahead, one century ahead; One step ahead, broad sky; Today's work is finished today, and today's work is not finished tomorrow, too late; Always have a hard time with yourself, find the excitement of work, and constantly put pressure on yourself; Synergy+team+resultant force = the soul of enterprise development. Blue sky group's competitive view: growing up with peers. The competition in the modern market has moved from confrontation to unity, from competition to cooperation, from differentiation to alliance, from monopoly to win-win cooperation. This is a civilized game. "Growing up with peers" not only embodies the characteristics of traditional Confucian culture in China, but also embodies the humanized competition view of modern civilization.
4. The development of development concept is the eternal theme of enterprises. If it stagnates, it will eventually be eliminated by history. Blue sky group's development view: activating resources and developing in coordination. It means activating natural resources and human resources, injecting new vitality into enterprise development and innovation.
5. Crisis view of everything in the world, everything in the world, nine times out of ten is not satisfactory. Why do some people develop and some people shrink back? Some enterprises are thriving, while others are just a flash in the pan. There are many reasons for the decline of enterprises, but the declining enterprises have no sense of hardship, are too confident, live in happiness and die in hardship. Bill Gates once said, "The more successful you are, the more vulnerable you feel." Zhengdao enterprise group defines its own view of enterprise crisis as: mixed happiness and sorrow, not complacent.
6. Management concept Corporate culture is also a management culture in a certain sense. Management is rich in connotation, involving all aspects of enterprises and management systems. Huaqiang group's management concept: great responsibility, great achievement. It embodies the management values of taking responsibility as the center and performance as the core. Responsibility is the most important, and the essence of management is based on responsibility and centered on responsibility. Managers and employees are required to perform their duties, do their part, do their own things well, and take responsibility if they don't do their duty, which embodies the process of combining responsibility, power and benefit in management; Performance first means that all the work of an enterprise is centered on improving performance. The purpose of an enterprise is to achieve the goal of sustainable management, that is, to create value and increase value. Performance is paramount, which means that management takes performance as the core, establishes an evaluation system and an examination system, and hires, promotes and pays employees based on performance, so that performance becomes what employees want, and then achieves the goal of sustainable management.
7. Quality concept refers to the views and attitudes held by enterprises on the quality standards and importance of goods and services. For example, Changan Group's quality concept: excellent products must be made by excellent employees. Blue sky group's quality concept: products come from character, and quality comes from quality. On the surface, enterprises sell all kinds of products, but in essence, enterprises sell character. Therefore, Zhang Ruimin, president of Haier Group, said: Sell individuality first, and then sell products. Products come from personality, that is, enterprises integrate the personality of enterprises and employees into their own products and regard products as the personality image of enterprises. On the one hand, it can enhance the competitiveness of products, on the other hand, it can continuously improve its own quality. Because, enterprises with high moral character and people with high moral character can produce the best and most popular products. Quality comes from quality: product quality depends on the quality of production process, management process, circulation process and so on, and ultimately depends on people's quality. Only by putting the cultivation of high-quality talents in the first place and building a first-class staff can we ensure first-class work quality and first-class service quality.
8. Safety concept The views and attitudes of enterprises in the production process, in terms of people, talents and materials, in order to avoid injuries and losses and then turn the corner. Three-dimensional group's safety concept: safety is heaven, production is earth; Standing high, people and enterprises are one. The safety concept of Zhengdao Group: the foundation of enterprise and the soul of life.
9. The concept of environment refers to the enterprise's views on realizing sustainable development, preventing the deterioration of the natural environment, rationally utilizing natural resources and improving the human working and living environment. For example, the environmental protection concept of Blue Sky Company: Being kind to nature means being kind to yourself. Shekou's environmental protection concept of attracting investment: creating the most suitable place for human habitation. The environmental protection concept of Fengman Power Plant: green mountains and green waters, colorful.
10, the concept of law refers to the viewpoint and attitude that enterprises pay attention to law-abiding operation and use law to safeguard their own rights and interests in their business activities. The market economy is a legal economy, and the business activities of enterprises must be based on the law, which is the sky and the high-voltage line. For example, Kelon Group's legal view: abide by national laws, carry forward the spirit of the rule of law, safeguard social justice, and earn to be law-abiding citizens.
In addition, according to the needs of enterprises, enterprises can also formulate: distribution view, performance view, time view, science and technology view, benefit view, morality view, cooperation view, team view, brand view and so on.
Nine. Business philosophy Business philosophy is a summary of ideas and principles about business activities, and it is not a specific provision for every job of an enterprise. The business philosophy of Fengman Power Plant: expand the market for development, and increase efficiency through cohesion. It shows the determination of Fengman Power Plant to actively explore the market, expand market share and win a favorable position for enterprise development in the fierce market competition. The cohesive core increases interests, which shows that people are full of ideas, strive to exert their strength in one place, unite and cooperate, and form a huge joint force. Only when the top, bottom, left and right Qi Xin work together can we exert great energy, thus improving the efficiency and benefit of enterprises and ensuring the smooth realization of enterprise goals.
X. Corporate ethics is an important code of conduct for employees. The combination of soft constraints of moral behavior and hard constraints of factory rules and regulations can not only make up for the situation that hard constraints are difficult to face, but also make employees' behavior consciously point to the realization of goals and become an indispensable moral force for enterprises. Such as; Lenovo's morality: it is better to lose money than to be credible; Business, big or small, is treated as a person; Treat people sincerely and frankly, and be honest and honest; Work diligently and confidently.