This exhibition, I think, will be the weather vane of China automobile industry in the future 10. There is also a lot of information about the exhibition. I want to say a few interesting things.
Three interesting pieces of news?
First, the world-class auto shows are usually the Frankfurt Motor Show and north american auto show, but this year, it was overwhelmed by the epidemic, not to mention the sluggish car sales. Even the heavyweight auto shows were held only in Beijing. When I wrote the inventory of SUV sales in August, I also said that fortunately, domestic automobile sales increased significantly in August, which gave car companies a shot in the arm. The atmosphere of this exhibition is naturally joyful, and the end of the year may be a good time to buy a car at the bottom.
Of course, the success of the exhibition also shows that the domestic epidemic treatment effect must be the best in the world, and there is no one, otherwise it is impossible to drive the Beijing Auto Show until the National Day. The organizer of this exhibition directly refused to give the media entity certificates, and everyone swiped their ID cards to enter the exhibition, in order to get rid of scalpers selling tickets privately. Now it seems that car companies have to make money, and auto show organizers have to make money.
Second, even in the fierce auto market, the luxury car camp is still strong under the attack of the epidemic black swan. The three German brands, led by BBA, have completely different auto show strategies this year. Mercedes-Benz launched a new generation of Mercedes-Benz S on the Internet half a month ago, and changed to a new model before the auto show. Class e appearance. The information exploded before all the new cars appeared at the auto show. As soon as Mercedes-Benz rode the dust, his mouth rose and he said to himself, Call me a fast man.
And BMW, with the latest generation of high-performance car M3? M4 came to the booth with the biggest mouth, the most grandiose air intake grille and the most coquettish color. This time, BMW is very smart. The performance cars on display are all brightly colored. When you stare at them, your attention is completely focused on the paint of this car, and the ugly air intake grille has been forgotten. I said a word at that time, BMW, you are really ugly and handsome.
Unlike Mercedes-Benz BMW, Audi has kept a low profile this year. Almost all RS series have been renewed, and Audi has not mentioned a word. The style of the booth has changed a lot. Unlike before, I can't wait to sell all my cars. This time, Audi made a theme exhibition, such as Audi R8, Q3 coupe and e-tron, which were placed in the "window" position for tourists to enjoy quietly. I don't understand why Audi did this, but we can see that Audi's strategic thinking has changed. After all, changing the design of a booth may cost a lot of money. Audi took the emotional route this time. Does anyone know which play it is?
Third, more than half of the new power's electric wave has faded. There are very few pure electric brands that are still exhibiting at the exhibition and have a good life. Only Tesla, Weilai, Tucki, Weimar and Nezha are singing loudly. Oh, I forgot to mention that Gaohe, the most expensive electric car brand in China, is also here. The brand asked the media not to be too close to the booth. After all, the tempered glass around the booth may be broken because of its popularity.
On the contrary, traditional car companies began to widely promote "pure trams", BMW's i4, Volvo's pure electric XC40, Ford's electric Mustang, Hongqi's E-HS9 and so on. Seeing so many electric cars, I suddenly remembered a sentence from the top of Volkswagen Group: We do have a certain gap with Tesla in pure electric technology.
Traditional brands will never give up the field of pure electricity, but whoever dies and lives in the future depends on how big Musk's dream is!
Two viewers are looking forward to it?
In order to shoot a new car for everyone, my colleagues and I walked about 20 thousand steps, not much. Thanks to the good planning and design of the new exhibition hall in Beijing, several exhibition halls are arranged in a square and inserted left and right, which is very convenient. Among all the new cars, Geely Xingrui should feel the deepest. On the one hand, Xingrui is a comprehensive model. Geely absorbed all the technology of Volvo and realized how to make domestic luxury cars on the collar. Finally, Geely got Xingrui out and positioned the A-class car. The wheelbase is completely the length of a B-class car, and the power is nearly 200 horsepower.
On the other hand, in a huge booth of Geely, six Stellar cars are placed directly in the main exhibition area, which is completely different from other brands. Because of this detail, the media can take beautiful photos, or feel the texture of the whole car by themselves, and their views will be clearer when writing articles. Geely has released so many cars, which also shows that the factory is ready to go, and orders are flooding in after listing.
Geely worked hard this time, but unfortunately, netizens didn't buy it, and the abuse came one after another. There is only one reason: domestic brands make cars, and as soon as new models are launched, old models are forgotten. The launch of Star Sharp may accelerate Borui's death. Once Xingrui sells well, Borui may quit the historical stage and stay in Geely Automobile Museum forever.
On a certain level, the abuse of netizens seems understandable. Take Japanese as an example. The tenth generation Camry, the tenth generation Civic, the ninth generation Accord, the seventh generation Teana, etc. They are all inherited, storytellers, and old cars. On the other hand, many models of domestic brands are mostly sold for one place. What do manufacturers think of the previous models? Why not continue to update and put on various new names? Guerrilla warfare is good, but when can it become a regular army? Is it that the manufacturer has no confidence in the old model?
At this point, Chinese people are looking forward to it, but they are also questioning it.
At the other end of the E3 Pavilion, the Red Flag booth may be the most crowded in the pavilion. Moreover, in our articles in recent months, as long as the content of new cars related to the red flag is read more than 60 thousand, and there are more than 200 comments at the bottom of each article. You know, the official account of WeChat can only choose 100 articles, and we are always struggling to choose who to send the message, for fear that those friends who are not selected will have emotional vacancies.
At this year's Beijing Auto Show, Hongqi played a lot of new tricks, including a mobile booth. The design fee and material fee were astronomical, and it also brought a brand-new pure electric SUV-E-HS9. Before the appearance of Red Flag H9, netizens had already set off a climax, and this SUV work was even commented by netizens as "domestic Les Les Cullinan".
No matter whether the "domestic version of Cullinan" in the mouth of netizens is good or bad, I think the red flag has really risen a little in the past two years. If nothing else, the new car has always given people a magnificent feeling from the design point of view. Although Hongqi's car is not cheap, its market performance this year is quite good. It can be said that Hongqi made a lot of money from 19.
Red flag, there is a line of fine print below, which says "Let the ideal fly". At the bottom of our article, netizens left hundreds of words. It is said that there are serious problems in the development and positioning of the red flag, and the price is too expensive for most people to afford. Those who can pay so much for a car have already gone to see joint ventures or imported brands. It is also said that Hongqi should not set foot in electric cars, launch trams and produce fuel versions, which is in line with the current consumer market.
At this point, the Chinese people are also looking forward to it, and they are also spitting. From Geely booth to Hongqi booth, the two expectations of netizens can be said to be love and hate. I hope that domestic brands will one day improve their quality, have a good reputation and be affordable. From that moment on, it is the peak moment of domestic cars.
The weather vane of the future?
The reason why this Beijing Auto Show will become the weather vane of China auto industry in the next decade is as follows.
In the middle of this month, Mr. Wang Binggang, the leader of the National Expert Group on Innovative Engineering of New Energy Vehicles, said: It is not recommended to set a timetable for banning fuel vehicles, and it is not recommended to put forward the slogan of banning fuel vehicles in China. In the future 15, energy-saving vehicles and new energy vehicles will develop simultaneously in China, and each will be 50% by 2035. Energy-saving cars are mixed.
Judging from Mr. Wang's words, it means that after the Beijing Auto Show, the development momentum of pure electric vehicles may slow down, while hybrid vehicles will usher in spring. In addition, internal combustion engine vehicles will not be eliminated, but will tap higher thermal efficiency, lower fuel consumption and cleaner emissions.
I really want to say, your uncle is still your uncle.
In addition, domestic brands will also carve up a part of the automobile market in the price range of 200,000 yuan. There are indications that domestic cars are seeking higher profit margins. After all, the luxury car market sales continue to grow. At this moment, when can't the blue ocean market find an opportunity to cut in?
Three interesting messages, two audiences' expectations, and a weather vane for the future are the Beijing Auto Show in 2020.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.