With the above background, let's talk about the publicity of university associations. And under all subheadings, take the vocal music association as an example.
1. Traditional publicity channels: usually posters, leaflets, banners, etc.
However, these publicity channels, first of all, are boring to produce, and it is not easy to stimulate the enthusiasm of the officers. Secondly, the effect is not very good, because these methods are very dull and everyone is tired of watching them.
Nevertheless, as a traditional way, it is better to keep these propaganda methods.
Second, do activities.
You can host your own activities, such as a concert, a solo or two, a duet or two, and a chorus. Basically, you can make a simple little concert. The budget of the concert is easy to control, because there is almost no need to set up a stage, just borrow the venue and equipment. So if you can get outreach, you actually have a chance to make a profit. Far from the point ... this concert can be held once a year. As long as the performance effect is good and other aspects of publicity are in place, the popularity of members in the club will be better and the popularity of the club will be higher and higher.
With high popularity, sponsorship is easy to pull, and with more money, the stage effect is better.
Third, joint activities.
When other clubs in the school are holding activities, you can actively participate in co-organizing. Of course, the main way of co-organizing is to provide singing programs.
For example, at the opening ceremony of the sports meeting, you can choose one or two soloists to sing some energetic songs. For example, you can send a few students to sing or sing in chorus at a literary evening such as a welcome party.
But remember to ask the organizer to mention your co-organizer in Renren, Weibo, WeChat, or posters, and ask the organizer to thank you for your co-organizer during the event.
Fourth, community culture.
Try to enrich the activities in the club and make the members of the club love the activities of the club as much as possible, so that everyone can post their activities in the club to their social network platform.
On the premise of enriching community activities, gradually refine their own community culture. After the formation of community culture, a series of peripheral products can be designed around this cultural theme. For example, club badges, uniforms, logos and slogans.
Then, in every activity, encourage students to wear uniform clothes and badges, and shout slogans together when the atmosphere and opportunities are right, which will make your members more and more sense of collective identity and cohesion, and it will be easier to attract other students to get together.
5. Public relations.
This is very important. You need to have several people in the club and have a very good popularity in the school, so that the club can easily participate in the activities of other clubs or invite others to participate in your activities.
This relationship is very delicate. If your community can establish a good relationship with other communities through the efforts of such a few people, you can even invite other whole communities to participate in your activities, so that popularity will be more easily guaranteed. Of course, you can also organize club members to participate in the activities of the other club.
I thought about this temporarily, and unconsciously answered this question according to Zhihu's style. All original hand-made, I have four years of experience in college, I hope to adopt it.