In 2006, when the first edition of the Handbook on Brand Promotion and Application of State Grid was released, the theme of "Excellence" was released. This theme is actually a propaganda slogan to encourage employees to make progress internally. It is widely used in the lintel, conference background wall and publicity materials of power supply companies at all levels, but it has little influence on society. Later, State Grid Corporation of China also put forward the slogan of "building a strong three-excellent power grid", especially because it is too professional and has low social awareness.
20 1 1 In May, State Grid Corporation released the latest brand communication theme-"You use electricity and I care". This topic was collected from more than 10000 topics in China. For the first time, the goal of communication was aimed at customers, which strengthened the concept of serving customers of State Grid Corporation for the first time. Because it is catchy, once it is launched, it has aroused widespread praise within the enterprise and society, and also strengthened the good service image of the State Grid.