Quzhou Civil Aviation is located in Quzhou Airport, three kilometers away from the city center. The completion and navigation of civil aviation in Quzhou is an important milestone in the history of urban construction in Quzhou, and it is also a hard history of entrepreneurship. Since the maiden voyage of1October 26th from Quzhou to Hangzhou, Xiamen 1993 and 165438, Quzhou Civil Aviation has been working hard and forging ahead. Routes from Quzhou to Wenzhou, Shanghai, Guangzhou, Beijing, Nanjing, Qingdao and Shenzhen have been opened one after another, with more than 5,000 flights and more than 200,000 passengers, which has played an important role in promoting Quzhou's economic and social development and improving its taste and popularity. In the course of more than ten years' development, under the guidance of the leaders of Quzhou Municipal Party Committee and Municipal Government and their superiors, Quzhou Civil Aviation has successively won the honorary titles of Quzhou Garden Unit, Sanitary City Advanced Unit, Civilized Unit and Civil Aviation East China Administration Second-class Civilized Airport, and has been rated as the advanced party organization of Quzhou Municipal Government for three consecutive years.
With the implementation of Quzhou's strategy of "building a city with industry and prospering the city with resources", the accelerated development of Quzhou's economy and the improvement of its radiation ability to surrounding areas, as well as the civil aviation reform in China and the emphasis on the development of small and medium-sized airports, all these will strongly promote the development of civil aviation. Quzhou civil aviation will further emancipate its mind, and deal with the problems in development with reform methods from the perspective of civil aviation and development. By 20 10, the number of air routes will reach 6-8, the weekly flight volume will reach 15-20, and the annual passenger throughput will reach 865,438+million. A relatively prosperous airport in western Zhejiang has been initially built.
Quzhou Airport, founded in the Republic of China, has been used as a military airport since the founding of the People's Republic of China. After the reform and opening up, with the rapid economic development in Quzhou, the demand for civil aviation is increasing. In the mid-1990s, Quzhou Airport officially developed into a dual-use airport. Although it meets the needs of the economy to a certain extent, with the opening of the airport, the problem of military secrecy also appears. Quzhou Airport is now equipped with the most advanced fighter-bomber in China-Su -30MKK. As we all know, in the event of war, Su -30 is a powerful weapon to attack enemy surface targets and attack enemy deep targets. As soon as Su -30 entered Quzhou, it caught the intelligence personnel in Taiwan Province Province. It seems that the military in Taiwan Province Province also attaches great importance to this place. The increase of personnel flow also increases the difficulty of defense. At the same time, the existence of military aircraft places also limits the development of civil aviation to a certain extent.
More importantly, the geographical location of Quzhou Airport is very limited and very dangerous. As can be seen from the satellite photos below, Quzhou Airport is built next to the city, which is extremely open around, lacking protective measures and vulnerable to attacks. The existing hangar is also difficult to ensure the safety of fighters. In the event of war, the military airport will be one of the main targets of the enemy. The geographical location of Quzhou Airport will pose a great test for the survival of fighters. This is very dangerous for an airport in China equipped with such advanced fighters. Let's take a look at the photos of Changshan. The basic topography of Changshan is similar to that of Quzhou, which is basin type, but the mountains around Changshan are much higher than Quzhou. According to the plan, the new Changshan military airport will be built on the mountain, with the military airport in front and the hangar dug on the mountain behind, which is very important for the protection of military aircraft.
In June 2007, after the new leader of Quzhou Civil Aviation Bureau took office, the primary task of airport development was to find customers. After investigation, they believe that Quzhou is located at the junction of four provinces, with a unique regional position and a population of more than 23 million around the airport. Quzhou has a long history and is a national historical and cultural city. It has a history of more than 1800 years, with many places of interest and profound cultural heritage. As long as we do a good job in market development and publicize the location advantages of the airport, the prospects are very broad. However, it is inefficient to rely only on traditional marketing methods. Therefore, director Shao Qin put forward the development idea of "grasping the two markets together", on the one hand, grasping the tangible market and vigorously developing rural and official tourist sources; Grasp the intangible market with one hand and vigorously develop business and tourist sources through online marketing. The airport transferred 20 young backbones to set up the network marketing department, which is responsible for the development of online customers. According to Shu Tao, the second manager of online marketing, online marketing mainly adopts four ways: one is QQ group, which sends out airport routes, times, fares, transportation and other information through platforms such as Quzhou Association, Chamber of Commerce and Tourism Group; The second is short message platform, which cooperates with China Mobile and China Telecom operators to send all kinds of airport information to specific customers. Third, forums, through online search of popular forums in Quzhou, surrounding areas and aviation destinations, such as Sanqu Forum, Jiufang Forum and Shenzhen People's Community Forum. And then register as a member to improve the popularity of Quzhou civil aviation in the form of special discussion; The fourth is Baidu search engine mode. After two or three people registered as members in Baidu search engine, one person asked questions and one person answered them, such as "Quzhou civil aviation flight information, fares and traffic routes", and the respondents answered them one by one. In this way, in the future, as long as the keyword "Quzhou Civil Aviation" is entered in Baidu, relevant content will be displayed, which will provide convenience for passengers who choose to take Quzhou flights. "These four methods are not' single-handedly fighting', but by playing' combination boxing' to amplify the effect, cross each other and use them comprehensively, and the actual effect is very good. Shu Tao said excitedly that in 2008, Quzhou Airport added 1 10,000 passengers through online marketing, which is expected to reach 22,000 passengers. The number of new customers has doubled year by year, which has incomparable advantages over traditional marketing methods. According to the analysis of insiders, the successful practice of network marketing in Quzhou Airport has given many inspirations. First of all, this is an innovation of traditional marketing methods. Traditional marketing focuses on the development of tangible market, with large investment and high cost, but the effect is average, while network marketing focuses on the development of intangible market, with less investment, low cost and obvious effect. Secondly, with the increasing popularity of the Internet, its market potential is also growing. Civil aviation airports and airlines should make full use of this platform for brand promotion and product marketing. As long as you find the right method and operate it for a long time, you will get twice the result with half the effort. Finally, although the network marketing practice of Quzhou Airport has yet to be improved, it has initially explored a successful road, which is worth learning.