SYB business plan is the final result of students completing SYB training course, so how to write a good business plan for dessert shop SYB?
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Dessert is a panacea for depression and relaxation. Dessert has a long history in China, which appeared as early as Shang Dynasty. However, in Desheng Town, Yizhou, there is not a store with dessert as its main product. This market gap allows us to see business opportunities. In the spirit of starting our own business and starting from childhood, we decided to open a dessert shop in Desheng Town. Because this is Desheng's first dessert shop, we decided to name it? Number one? A candy store.
First, the storefront introduction
1, store address
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2. Business philosophy
? Cool, leisurely, natural, high quality and fast? Five key words can sum up the concept of our store. Is it cool? It shows that our dessert has the characteristics of cooling off summer heat and refreshing. At the same time, you don't need a very good reason to eat our dessert, because when you eat our dessert, you will feel at ease and carefree. Our desserts are made of pure natural materials, which ensure cleanliness and purity during production and processing, and the taste is first-class. Nature, quality? . Finally, except for dessert, we guarantee that customers can get the finished products within three minutes, and the delivery guarantee is 15 minutes. Quick? .
3. Strategic objectives
Dessert sales as the main line, plus a variety of tea and cold drinks. The sales scope covers the whole urban area of Desheng Town. It is planned to completely occupy the Desheng Town market within one year, stabilize the sales situation and recover the initial investment.
4. Store positioning
? Number one? The dessert shop mainly focuses on relaxing and cooling off the heat, and sells it to primary and secondary school students in Desheng Town. Therefore, the product positioning is mainly low-end products, and the product positioning is appropriately changed according to the market reaction. Innovation and development, leading the fashion orientation of dessert in Desheng Town to the greatest extent.
5. Team strength
At present, our team has two members. After the dessert shop opens, we will recruit 1 waiter. In our team, Qin Yi is responsible for the development and modulation of new products, and Peng Gaocai is responsible for the sales promotion and management of products. As a girl who loves sweets, Qin Yi's keen interest in sweets gives us every reason to believe that she is qualified for the work of new product development. As a quick-thinking, articulate and well-informed boy, Peng Gaocai has great confidence in his ability in sales promotion and management. From this perspective, although there are only two of us, we have a strong supply and marketing team.
Second, the industry analysis
1, industry status
Dessert refers to all kinds of sweets, drinks and fruit concoctions, which Guangdong people call sugar water and are the representatives of Guangdong and Hong Kong cuisine. Sugar water can be used as a dessert after Chinese food or as a snack to bring us a happy mood. In the Pearl River Delta, Hong Kong and Macao, dessert shops and dessert shops are all over the streets, and the profound dessert culture has been bred in the land of South Guangdong for hundreds of years. With the improvement of people's living standards, the modern dessert industry has developed rapidly, and various dessert enterprises have emerged one after another. At present, the more common chain dessert enterprises in the market mainly include Manji dessert, Cool Bar dessert, Xu Liushan dessert and cutting-edge Hong Kong-style drinks. McDonald's, KFC and other fast food chain companies also sell desserts, and other scattered non-brand dessert shops are a dime a dozen, which can be seen everywhere. The intensity of competition in the dessert industry can also be imagined.
2. Industry development prospects
With the improvement of people's living standards, the requirements for quality of life are getting higher and higher. Eat? Not only eat full, but also eat delicious, healthy and fashionable. Therefore, clothing, food, housing, transportation and other industries are traditional, but because they are closely related to people, there will always be a market. As a representative of modern snack food, dessert is being accepted and liked by more and more people. A survey was conducted in 9 cities including Beijing, Shanghai, Guangzhou, Xi, Chengdu, Chongqing, Wuhan, Xiamen, Nanning, Shenyang, Harbin, Changchun, Jinan, Taiyuan, Zhengzhou, Hangzhou, Nanjing, Suzhou, Changsha, etc. It was found that more than 80% of the respondents like desserts, and 90% of them regard desserts as life. Therefore, the development prospect of dessert industry is very broad and immeasurable.
3. Yield
It is estimated that the return on investment will be about 40% in the first year and 60% in the second year? Between 80%.
Third, Desheng Town dessert market analysis
1, market prospect and store location
Nowadays, in Desheng, the dessert shop industry is relatively vacant, and there is no formal dessert shop. Desserts on weekdays are all on porridge stalls, and the varieties are relatively single, which has great health and safety risks. In addition, it is more important to introduce different desserts in different seasons. The main consumer groups are primary and secondary school students. At present, the country implements the system of not making up lessons on weekends, and there is a large flow of people on Saturday and Sunday, so the sales opportunities increase.
The storefront is located in Zhenghe Road, near Desheng Bus Station and near Desheng Town Commercial Center, which is the only way to enter the city, further increasing the passenger flow.
2. Opponent analysis
There are no other dessert shops in Desheng town, but there are two milk tea shops, which may have an impact on the business of our dessert shops. One of the tea shops is relatively cheap, but the shop is relatively simple, and no tables and chairs are provided for consumers to rest; Another milk tea shop has a large storefront and provides tables and chairs, but its products are expensive and diverse, ranging from milk tea to barbecue.
It seems that the product is not specific enough; At the same time, neither tea shop makes takeout. Therefore, the products of a tea shop will pose a certain threat to our dessert shop, but as can be seen from the above, the threat is not great.
3. Target customers
The main target customers are primary and secondary school students and young consumers in Desheng Town. Secondly, the middle-aged consumers in Desheng Town are also a potential dessert consumer group.
Fourth, product analysis.
In the hot summer, the heat devours every corner of the city. When people walk in the street, they usually think of finding a shop where they can drink a refreshing cold drink to balance their body heat. In winter, people who like sweets can taste delicious desserts in cold winter, such as hot nourishing desserts, hand grinding, milk stews and selected milk desserts.
1, product introduction
(1) Poplar nectar
Yang Zhi Gan Lu is a Hong Kong-style dessert. The most authentic ingredients of this dessert are sago, mango, Shatian pomelo and milk. In the fragrant milk, elastic and smooth sago, soft and sweet mango and refreshing Shatian pomelo are mixed, which determines the unique and special taste of this dessert.
(2) Lycium barbarum, Sydney and Tremella Sweet Soup
Sydney and tremella are both top grades for quenching thirst. With Lycium barbarum, it cools the body and mind while moistening the throat. It tastes slightly sweet and has low calories. This dessert tells you what it means to be at ease, and you don't need to worry about body deformation.
(3) Lily and Tremella Sweet Soup
Lily is fragrant and refined, while tremella is crisp and refreshing; This dessert can soothe the nerves, activate qi and blood, and has the effects of moistening lung and relieving cough, promoting fluid production and nourishing yin. You can drink it in general, especially in autumn. It is a good tonic.
(4) papaya coconut milk sago dew
A simple sago, which can be original, can also be replaced by many other combinations, plus your favorite fruit, tastes good.
(5) Various puddings
Pudding features: sweet and smooth taste, bright color, fragrant smell and rich nutrition, suitable for all ages in Xian Yi.
(6) tremella lotus seed soup
Tremella lotus seed soup has the effects of moistening lung, promoting fluid production, relieving cough and clearing heat, nourishing stomach and benefiting qi, moistening dryness and resolving phlegm, relieving fatigue and clearing fire. Drinking it in summer can not only prevent heatstroke and cool down, but also help beauty beauty.
(7) There are others such as corn syrup, bean paste fried dumpling, double-skin milk, bean curd flower, turtle paste, kelp mung bean paste, red bean paste, sesame paste, peanut paste, eight-treasure porridge, green tea and so on.
2, the product center of gravity
we? Number one? Our dessert is mainly characterized by relieving summer heat and paying attention to healthy eating, so that customers can find a feeling of enjoying food in our store.
3, product raw material cost budget
Materials Simi Mango Shatian Pomelo Milk Tremella Sydney Lycium barbarum Lily Papaya Coconut Juice Eggs
The unit price of brown sugar, white sugar, gelatin powder, soybean and peanut is (RMB) 9/Kg9/Kg6/Kg8.41L60/Kg2.6 yuan/Kg50/Kg35/Kg8/Kg4/Kg0.5/Kg4/Kg400/Kg3.02/Kg4.
Materials Banana, pineapple, raisin, strawberry, jujube, walnut, lemon, sweet orange, litchi, apple, melon, hawthorn, apricot, plum, watermelon and longan Unit price (RMB) 2.8/ kg 2.2/ kg1/kg 14/ kg1.5/kg 35/ kg 8/ kg 2.
Verb (abbreviation for verb) business goal
Since there is no dessert shop in Desheng town at present, shall we? Number one? Our business goal is firstly to lead the development of desserts in Desheng Town, and secondly, our desserts should quickly occupy the market, ensure the sales volume and ensure that the cost can be recovered within one year.
At the same time, to a certain extent, proper publicity should be given to healthy eating, and under the condition of being as profitable as possible, people in Desheng Town should be urged to establish the concept of healthy eating, thus promoting us? Number one? Dessert is also conducive to a win-win situation for the public. VI. Marketing Strategy 1, Product Strategy
The signature products of (1) are Yangzhi Ganlu and coconut milk sago dew, followed by eight-treasure porridge, mung bean porridge, corn syrup, tofu flower and other common low-priced desserts.
(2) In different seasons, the corresponding sales strategies of products have also changed. Under the condition of keeping the brand products unchanged, the climate in spring and autumn is cool, and the lily and tremella with the best tonic effect are sweet.
Mainly soup; Summer is hot, tremella lotus seed soup is mainly used to cool and quench thirst; The winter climate is dry, and the sweet soup of lily and tremella is the main one.
(3) The store deals in all kinds of green tea, such as black tea and green tea. 2. Price Strategy Product Price List
Product poplar branch manna
Lycium barbarum, Sydney and Tremella Sweet Soup Lily Tremella Sweet Soup Coconut Sago Pudding
Tremella lotus seed soup corn syrup bean paste pot stickers double skin milk bean curd turtle ling paste kelp mung bean paste red bean paste sesame paste peanut paste eight-treasure porridge tea
Unit price (yuan)
53.53.52.52.53.5 1.5 13 1.52222222
3. Promotion strategy
(1) On holidays, we bought a certain amount of desserts and sent some cakes to our dessert shop.
(2) Using the membership points system, members can cash in products with corresponding points after their consumption reaches a certain point.
(3) When the sales situation declines, we will adopt a price discount system, and the discount amount will change accordingly according to the situation at that time.
4. Advertising strategy
(1) Celebrate the opening on the first day, sell products at half price for three consecutive days, and distribute dessert shop brochures.
(2) Put five POP advertisements inside and outside the store to attract customers' consumption (POP advertisements are designed by Peng Gaocai himself and printed outside).
(3) Four dessert lists are placed at the front desk in the store to facilitate customers to know about us? Number one? Desserts with various dessert styles are convenient for customers to order desserts.
Seven, production management plan
1, health management
(1) Keep the store clean at all times. In addition, clean the store every 2 hours.
(2) The freezer should be cleaned regularly once a week, and the pots and bowls used for cooking products should be cleaned immediately after cooking. The porcelain bowls, plates and cups for holding products should be cleaned and disinfected after use.
(3) All members in the store should wear sky blue uniforms to reduce the possibility of secondary pollution of products.
2, production products and daily business processes (daily)
6: 00 am: Cleaning cooking tools, cleaning cooking materials, processing cooking materials (slicing, dicing, etc. ).
6:20 am: Cook in the pot, handle the fruit and prepare the cooking tools.
8: 00 am: Finish cooking, make products and open the door for business.
10: 30 pm: Close the door.
3. Business requirements
(1) Keep smiling, be warm and generous, and receive customers with your heart.
(2) Don't let any customer wait for the product for more than three minutes. If the customer is not satisfied, deduct the salary or dividend of the current month and include it in the production variable cost for purchasing the means of production.
Eight. financial plan
1, operating expenses budget
(1) upfront fixed cost investment
Pavement transfer: 10000~ 15000 yuan (under negotiation)
Monthly rent of pavement: 1000 yuan.
Monthly water and electricity fee: 150 yuan
Salary of waiter: 1000 yuan
Facade decoration: 5,000 yuan
256L freezer: 2000 yuan
Disinfection cabinet: 1000 yuan
Sealing machine: 2000 yuan/set
Table: 120 yuan *2 sheets.
Chair: 20 yuan * 10.
Front Desk Cabinet: 200 yuan
Clock: 20 yuan
Cup: 3 yuan *50.
Porcelain plate (set): 5 yuan *50.
Porcelain bowls: 2*50
Spoons: 1* 150 pieces
POP Advertising Printing: 30 yuan/Zhang *5
Flyer: 0.8*200 dessert list: 5 yuan/Zhang *4.
Disposable paper cups and bowls: 8 yuan/dozen, about 5 dozen disposable spoons need to be prepared every day: 3 yuan/dozen, about 5 dozen need to be prepared every day (2) Product raw material cost.
Materials Simi Mango Shatian Pomelo Milk Tremella Sydney Lycium barbarum Lily Papaya Coconut Juice Eggs
Brown sugar white sugar fish powder soybean peanut
Unit price (RMB) 9/kg9/kg6/kg8.41l60/kg 2.6 yuan/kg50/kg35/kg8/kg4/kg0.5/kg4/kg400/kg3.02/kg14/.
Materials Banana pineapple raisin strawberry red jujube walnut lemon sweet orange litchi apple cantaloupe hawthorn apricot plum watermelon longan
The unit price (RMB) is 2.8/ kg 2.2/ kg1/kg 14/ kg1.5/kg 35/ kg 8/ kg 2.3/ kg 3/ kg 5.4/ kg 8.
(3) Because most desserts are usually made in the whole pot, we can only roughly estimate the unit price of each dessert. We learned from friends who have worked in the dessert industry that the average cost of raw materials for a single dessert is:
Product poplar branch manna
Lycium barbarum, Sydney and Tremella Sweet Soup Lily Tremella Sweet Soup Coconut Sago Pudding
Tremella lotus seed soup corn syrup bean paste pot stickers double skin milk bean curd turtle ling paste kelp mung bean paste red bean paste sesame paste peanut paste eight-treasure porridge tea
322 1.2 1.220.80.620.5 1.20.80.8 1 1.20.80.8
(4) Total investment in the first year
Peng Gaocai is 60,000 yuan, Qin Yi is 40,000 yuan, and * * * is 65,438+10,000 yuan, of which 72,240 yuan is used for the fixed expenditure in the first year, and the remaining 27,760 yuan is used for purchasing raw materials needed for making desserts. 2. Profit analysis
(1) Calculate the average profit of a single commodity except the fixed cost.
=[(5+3.5+3.5+2.5+2.5+3.5+ 1.5+ 1+3+ 1.5+2+2+2+2+2+2+2)-(3+2+2+ 1.2+ 1.2+2+0.8+0.6+2+0.5+ 1.2+0.8+0.8+ 1+ 1.2+0.8)]/ 17 ? 1. 14 (yuan) (2) Calculation of guaranteed sales volume
Because we expect to recover the cost within 1 year, we will guarantee the daily sales.
={[ 1000+ 150+ 1000+(40+ 15)*30]* 12+ 15000+5000+2000+ 1000+2000+2
40+200+200+20+ 150+250+ 100+ 150+30*5+0.8*200+5*4}/365 ? 174 copies/day
(3) According to the above calculation, our? Number one? When the average daily sales volume of dessert shops is 174, the cost can be recovered within one year. The urban population of Desheng Town is about 16000, and the total population is about 43000, including/kloc-0 ~ 24 years old and 9 156 people. As there are no competitors to participate in the market competition, as long as the publicity is proper, 2% people aged 65,438+00 ~ 24 will come every day? Number one? Dessert, we can achieve our goal, and the amount beyond this is profit. Here, people younger than 10 and older than 24 are not counted, because the demand for snacks such as desserts is generally not high at present, but it also has certain development potential.
(4) Through the above analysis, we estimate conservatively? Number one? The probability of success of the dessert shop is 70%, and the probability of failure is 30% mainly from possible followers and natural and policy factors.
3. Profit distribution
Because Qin Yi's work is more important and Peng Gaocai has made more contributions, after the balance is severe, our profit distribution is 50% for Qin Yi and 50% for Peng Gaocai, that is, 50% for Qin Yi and 50% for Peng Gaocai.
Nine. Risk and risk management
1, risk
Our? Number one? Sweet shops can be risky.
(1) Competitors follow suit and open dessert shops. Because there is no dessert shop in Desheng town, so in our? Number one? After the dessert shop opens, other investors may follow suit.
(2) Government town planning and construction. Because Desheng town still has great development potential, we can't see the town planning and construction simulation map of the town government, so we need to be psychologically prepared for possible reconstruction and change of the use of the area.
(3) Other natural factors
2. Risk coping strategies
(1) What is our strategy for possible competitors? Number one? After the establishment, we will gradually improve the service quality according to customer feedback and strive to achieve it? Enter my gate one, satisfied with leaving the city? Effect. Insist at the same time? People without me, people with me? The principle of innovation wins in stability.
(2) In view of the government's risks in this respect, since this is force majeure, it is necessary to grasp the road conditions in other areas of the city in time, assuming that the government's urban planning and construction is correct? Number one? The candy store has a great influence, so it is the best choice to move the store in time.
(3) Natural factors are unpredictable, so we should act according to circumstances, and minimizing losses is the first consideration.
appendix
2, variable cost reference:
Food Business Network, Guangxi Agricultural Information Network, Nong Xin Network 3. Present situation and development prospect of dessert market;
Cool bar dessert training network, overall analysis of dessert industry, development prospect analysis of dessert industry.
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