(A) excellent web design
To evaluate the quality of a website, we can consider the following aspects:
First, whether the dynamic and static pages match reasonably; Second, whether the text and pictures on the page match perfectly; Third, whether the content of the website is novel, whether the information is updated in time and whether the information is true; Fourth, whether the website function is perfect and whether the operation meets the characteristics of customers; Fifth, whether the page design style of the website is consistent with the cultural spirit of the website; Sixth, does the design idea and style of the page conform to the theme and content of the website? Simple or complicated? Still practical, etc. Eighth, whether the page color conforms to people's aesthetics; Ninth, whether the functional operation of the website is consistent with the culture of the website.
Indeed, Ali's page perfectly matches static and dynamic, and the text and pictures are perfectly combined. Ali's page is layered and conforms to people's aesthetics. At the same time, the overall style of their pages is simple, which embodies and embodies the cultural spirit advocated by the website. The conciseness of Ali's page embodies the spirit of simple operation of Ali's website. At the same time, Ali's information is updated quickly and the information is more real. There is no spam and useless and outdated information. The website content is consistent with the website theme, and the website layout reflects the website theme.
(two) perfect function, simple operation
Ali is positioned to serve small and medium-sized enterprises. Under the current situation in China, the bosses of small and medium-sized enterprises are not well educated and are not very skilled in computer operation, which also restricts the progress and breadth of enterprises accessing the Internet. But in view of these situations, Ali tried to develop some simple functions, which made people know how to operate at a glance and learned it at once, which was in line with the actual situation of enterprises now and greatly satisfied the shortcomings that people could not operate computers. On the other hand, the function is perfect. Ali's assistant's page enriches the needs of enterprises to promote on the Internet. Their enterprise information introduction and management page is perfect, powerful and clear, which is much better than the general e-commerce website. They have both company introduction and personal introduction in the forum. The purpose of this is to combine members and enterprises perfectly and let members know about the website in the forum. Or let members know about the forums and websites in the company information to achieve a complementary purpose. Perhaps others first learned about the website through the forum, while others first learned about the forum by establishing their own company pages, and then fell in love with the website. At the same time, honesty is a major feature and signboard of Ali. The purpose of establishing honesty is to create an online trading environment. At the same time, Tradelink facilitates businessmen to communicate and negotiate business. And the personalized settings in the forum meet the needs of all kinds of people, attract and retain members more, and fully mobilize the enthusiasm of members. There are personal collections and article collections in the featured forums, which allow many members to actively post.
(C) Simple design style
Although Ali has a lot of information, he is very good at page processing and information arrangement. On the homepage, he tries to embody three columns: I want to sell, I want to purchase, I want to be a friend of the Chamber of Commerce and my assistant Ali, so his homepage is neat and orderly, with distinct layers, which embodies Ali's spirit: simplicity and clarity. Although Ali has a lot of information, he includes so much information. The characteristics of large amount of information are not directly reflected in various columns and sections. Although Ali has a lot of information, he does it in another way, that is, he makes a scrolling information window on the home page to display the information, as well as the daily and past information. The purpose of this is to show the amount of information, even if it reflects the simple spirit of the website. At the same time, because there is a lot of information, it is difficult for many people to find the useful information they need, but Ali did a good job in this situation, because Ali made a big information search column in a conspicuous place on the homepage. In this way, people can immediately find the information they need through the homepage of the website. The purpose of doing so embodies the spirit of Ali website. A good website embodies its own spirit and style from page design to functional design. These are all things that others cannot imitate.
(4) The theme is clear and focused.
Although Ali has a lot of information, it doesn't give people a very chaotic feeling, because Ali's theme is very clear and focused, because Ali operates around four sectors: I want to sell, I want to purchase, I want to be a chamber of commerce friend, and my Ali assistant. The content and information of the homepage are arranged around these four parts. For example, the home page highlights a lot of company information and materials. His homepage is roughly divided into: company information section, forum section, consultation section, announcement section, service section and so on. The size and layout of each section are reasonable, beautiful and orderly, and the contents of these sections are their own embodiment: I want to sell, I want to buy, and I want to do it with my friends in the Chamber of Commerce and my assistant Ali.
(5) Excellent forums
Judging from the mode of the forum, the management team and the feelings cultivated between the forum and its members, Ali's forum is definitely a very good forum, with high number of members, posts, traffic and quality. His forum includes businessmen's learning and communication, including a paradise for literary lovers, and also an advisory area for some important information. Ali's forum meets many purposes of forum members, such as letting them learn what they need, or making friends they need and pinning their feelings. Ali's forum is well managed and organized, and there are no big mistakes and unpleasant events. Professional managers and some members actively participate in the management of Ali's forum, so that the forum and members, websites and members can achieve a virtuous circle of development, fully mobilize the enthusiasm of members to participate, and meet the various needs of members, such as meeting to talk about business and making business friends.
(6) Humanized service
Although the website looks virtual, your attitude and service to the website can't be virtual. You must devote yourself to real service, or you will fail. Although Ali's success has many factors, his humanized service is very important, because the website itself looks virtual, but Ali provides real humanized service, which makes people feel that Ali's website is real, can produce benefits and trust Ali. So I think humanized service is a major feature of Ali. From humanized pages to humanized functional operation and humanized forums, the most important thing is humanized offline and after-sales service, and at the same time, we warmly guide enterprises to provide online services. Because many companies are conducting online e-commerce for the first time, many companies still don't know how to conduct online e-commerce and operation, so Ali's humanized guidance services are very important, such as telephone guidance and online and offline trade training. Through various ways, enterprises have made great gains online, and also avoided some enterprises from serious losses because they don't understand online operations and don't get results. Ali's service is well done in many places, and at the same time, many places also reflect Ali's humanized service, which is very meticulous, comprehensive, thoughtful and enthusiastic.
Second, the shortcomings of Alibaba
Throughout Alibaba's website, no matter from the service, content, page design, simple operation, etc., it is very good, and it is the first place in e-commerce websites, but there are still some places that Ali can do better.
Alibaba temporarily provides information exchange, and it is dead information. Although the information is fast, informative and true, it is dead and will not automatically find the enterprise. They need companies to find information by themselves. Because there is a lot of information on Alibaba's website, some useful information is difficult to find the enterprise at once. When enterprises try to find this information, it is out of date.
Alibaba has a lot of information every day, but this information is copied from other people's websites or newspapers, so this information is not very timely for enterprises. Therefore, Alibaba should set up its own press corps to collect and sort out first-hand business information and feed it back to enterprises in time, so that enterprises can know this information without other websites and newspapers, and this is the first time.
At the same time, the information reprinted by Ali is reported by others in the form of news, and Alibaba is an e-commerce website for enterprises and businessmen, so Ali's information should have the information of other people's general news websites, and should be edited with the eyes and techniques of businessmen, because it emphasizes the commercial nature. Alibaba's information should be better.
Third, the positioning of Alibaba.
Ali's position is clear, and his position is his goal: if the goal is clear, things can be done better. If the goal is not clear, there is no direction to do things. Ali's goal is to serve small and medium-sized enterprises, which need a lot of services, but the biggest headache for small and medium-sized enterprises is poor sales. The key to poor sales is that small enterprises have limited funds and it is difficult to open up sales channels. Therefore, at the same time, the key problem for Ali to find small and medium-sized enterprises is to provide them with sales information and resources to help them find sales channels better and faster, so Alibaba's slogan is: Let there be no difficult business in the world.