Balabala, a famous leisure brand in China, is a children's wear brand founded by Samma Group of China in 2002.

Brand positioning:

One-stop professional fashion children's wear brand of all ages, professionalism, fashion and pleasure are the core values of Barabara brand.

Balabala products have fully covered the clothing, children's shoes and accessories of children aged 0- 16. Barabara pays attention to the shopping experience of consumers. One-stop retail space provides a variety of professional fashion products, and continues to create rich choices and value for money. Barabara is striving to realize the vision of the world children's wear benchmark brand.

Extended data:

Brand concept:

Barabara put forward the slogan "Childhood is different" through his profound insight into children. In Barabara's world, every child is different. Naughty, eccentric and playful are children's nature.

Brand personality: full of joy, colorful and free.

Balabala products have fully covered the clothing, children's shoes and accessories of children aged 0- 16. Barabara pays attention to the shopping experience of consumers.

Baidu encyclopedia-Bala Bala

Official website-Barabara