Scotch whisky refers to a kind of distilled liquor produced in Scotland, which takes grain, water and yeast as raw materials. The word "whisky" comes from Gaelic words "uisgebeatha" or "usquebaugh", which means "water of life".

Traditionally, Scotch whisky is divided into single malt whisky, single grain whisky, mixed malt whisky, mixed grain whisky and blended whisky.

1. johnnie walker: Diageo famous whisky brand johnnie walker was born in the Scottish town 1805. For 200 years, it has maintained a classic craft and taste. Johnnie walker "black card" visa. Bogey is the best-selling scotch whisky in the world. With the genius, enthusiasm, extraordinary creativity and persistent brand spirit of the Walker family, it has been continuously improved and passed down from generation to generation; Johnnie walker "Red Card" whisky has a rich and round taste and is deeply loved by consumers. This young and energetic whisky perfectly blends smoked malt, smooth vanilla and spicy; High-end whiskies such as "green brand" and "blue brand" have their own characteristics, which bring classic taste and enjoyment to drinkers.

Johnnie walker brand history:

1934

King George V of England granted John E. Walker and his descendants a franchise and authorized johnnie walker to supply whisky to the British royal family-an honor that lasted for generations. Johnnie walker is not only the sponsor of F 1 McLaren-Mercedes, but also the organizer of a series of high-impact sports events, including the johnnie walker Golf Classic, the longest luxury golf event in the Asia-Pacific region, and the johnnie walker Golf Championship held at Gleneagles, the Scottish Centennial Stadium.

1820

John E. Walker applied the experience of blending mixed tea to the blending of whisky in Scottish family-run grocery stores, and created a more mellow whisky with the same quality.

1909

The cartoonist Thom browne drew a sketch of "A gentleman came forward" on the back of the menu.

To 1920

Johnnie walker has become an international whisky brand that sells well all over the world, and has begun to export to 120 countries.

1970

The sons of John Walker & held a celebration of 150.

In 2000,

Johnnie walker launched the first global brand activity-"Walk Forever".

2. Windsor: Windsor is the most influential surname in England. Windsor blended scotch whisky has unparalleled noble quality, including the exclusive selection of high-quality grain whisky and precious malt whisky from Royal Lansenberg Brewery in Scotland, the hometown of Windsor whisky brands. The unparalleled smooth taste of Windsor Scotch whisky comes from years of aging in oak barrels. Its smooth taste and exquisite enjoyment are most suitable for Asians to taste.

1945, JohnBegg bought Lanxun winery. During the period of 1848, Queen Victoria paid a royal visit to the winery, and was deeply impressed by the quality and taste of the whisky produced here, so she awarded Mr. John Berg the title of "Royal Certification" and the winery was officially renamed as Royal Lanxun Winery.

3.single malt whisky

Single malt Scotch whisky refers to the whisky brewed entirely from germinated barley from the same winery in Scotland and aged in oak barrels for more than three years. Diageo owns 28 whisky distilleries in Scotland, accounting for13 of the total output of the whole industry. The company has a full range of single malt whisky, which is unparalleled in the industry. The products cover four major producing areas: lowland, highland, seaside and island.

The main products include: Singleton, Glenkinchie, Glenelgin, Royal Blue Schoenberg, Talisker, Clynelish, Caolila, etc.

1.hanger ● Haig Club: Hanger Lanjue is a single grain scotch whisky innovated by Hanger family, the oldest grain whisky brewing family in Scotland. The history of whisky brewing by the hanger family can be traced back to17th century, and it has been passed down from generation to generation for more than 400 years.

The coat hanger Lanjue has a unique technology, and the blending needs three kinds of grain whisky in different oak barrels. This unique technology presents a fresh and pure wine style, which is as smooth as butterscotch, full of rich aroma of tropical fruits, easy to eat and unique in flavor. It is not only loved by whisky lovers, but also suitable for people who are eager for whisky for the first time.

vodka

Vodka is made from cereals or potatoes. Vodka is the most flexible, adaptable and elastic wine among various base wines of cocktails. Vodka is divided into two categories, one is colorless and tasteless vodka; The other is vodka with various spices.

A. smirnoff: smirnoff is the undisputed sales champion in the vodka market. Smirno is sold in more than 138 countries around the world and is the world's number one vodka. It occupies the second place in the consumption of spirits, selling a bottle of Smirno every 6 seconds. Smirno has strict quality control and strict brewing requirements, and is committed to brewing the best vodka in the world. It uses the best grain as raw material, uses the traditional copper distiller brewing process to distill for three times, and then filters through 10 layer to achieve the smoothest and purest quality. It takes at least eight hours for each drop of alcohol to pass through 14 thousand pounds of activated carbon. Its unique thorough filtration method and 47 quality control standards are unparalleled characteristics of vodka industry. It can be said that Smirno is a typical representative of pure and perfect vodka.

Liqueur.

Li Jiao wine is an alcoholic beverage with the aroma of fruits, herbs, nuts, spices or cream, and sugar is added again. Its base wine includes brandy, gin, rum, whisky and other distilled spirits and spices, and also contains more than 2.5% syrup. In addition, liqueur can also play a seasoning role in cooking, baking, ice cream, pudding and some fruit platters and desserts.

2. Bailey liqueur: the world's first liqueur. Since 1974 was produced in Ireland, it has been popular all over the world in just 30 years. It has been sold in 130 countries, with an annual sales volume of more than 4 million cases, making it the champion of single-flavor liqueur.

As we all know, under normal circumstances, alcohol and cream will not blend with each other. Diageo created the perfect combination of the two. Homogenize the cream into the smallest molecular structure, and then cover it with a layer of alcohol molecules to keep the cream in a pure natural and fresh state. The addition of sugar, chocolate and other raw materials has added many unique flavors to Bailey.

-Rum

Rum is made from sugar juice squeezed from sugarcane by fermentation and distillation. According to different raw materials and different brewing methods, white wine is amber, brown and colorless.

3.CaptainMorgan: This rum with strong island flavor has a legendary origin: a pirate who sailed in the Caribbean in his early years and later became the governor of Jamaica. This wine is named after him.

Three kinds of rum with strong island flavor have their own characteristics: Captain Morgan's golden rum tastes sweet; Captain Morgan's rum is famous for its softness; Captain Morgan's dark rum is rich and fragrant. Black rum is 40~43 degrees, aged for more than 3 years, with oak color. Beautiful and crystal clear, mellow and elegant, delicate and round in taste, sweet in aftertaste and rich in flavor.

4. Sacapa: The history of Sacapa rum originates from Guatemala's climate and land, because that country's fertile volcanic mud is one of the most suitable places to grow sugar cane in the world. LorenaVasquez, a master brewer, brewed rum in the factory area above 2300 meters above sea level, which is called the "cloud top floor". In such a high altitude area, the average temperature is 62 degrees Fahrenheit (16.7℃), so it is not easy to be affected by the sudden change of temperature during brewing, and at the same time, it can make rum emit its deep and rich flavor.

-Gin.

Gin is also called gin. 1660, successfully manufactured by a professor named Sylvester of Leiden University in the Netherlands. Its aroma is harmonious, its taste is harmonious, it is mellow and Wen Ya, its body is clean, and it has a clean and refreshing natural style, so it will soon be used as a formal alcoholic beverage. The pleasant aroma of gin mainly comes from juniper.

1.Tanqueray: It is the best gin, rich and dry, with unique gin flavor and other vanilla ingredients. It is now one of the most famous imported gin in the United States and has been widely praised by people all over the world.

1769, Alexander Gordon founded his Golden Winery in London, and mixed distilled alcohol with juniper and various herbs to make a unique Gordon gin. 1898, Gordon Company cooperated with Charles Kerry to establish Kerry Gordon Company. Later, Diageo Group merged this brand into its own.

2. Gordon: Gordon gin is the world's number one London dry gin, carefully distilled from a mysterious original formula. Gordon gin carefully blends rare herbs and spices such as juniper and citrus, giving consumers a unique refreshing taste and aromatic experience. 1858, people made the world's first cocktail with Gordon London gin and tonic water.

-Dark beer

Dark beer is dark in color, heavy in malt and sweeter, and hops are thicker than most wines. Dark beer originated in Ireland more than 200 years ago and became famous in Munich, Germany. Besides light malt, there are also a certain amount of black malt and burnt malt as the main raw materials for brewing dark beer, so liquor has a strong aroma of burnt malt. Its raw materials are high-quality barley malt, hops and yeast, and the technological requirements are stricter than ordinary brewing. The fermentation period is 16 days. Dark beer liquid is reddish brown, rich in carbon dioxide, and has obvious malt coke flavor, which is intoxicating.

1. Guinness

As a world-famous beer product, Guinness's formula is strictly confidential. Although there are many legends, Guinness's raw materials are only water, barley, malt, hops and beer yeast. Among them, the water comes from Lady'sWell in Vicro Mountain, and the barley comes from Ireland. Some barley was crushed and roasted until it showed a deep ruby color and the iconic taste of malt coke. Followed by pasteurization and filtration. The unique mixture of nitrogen and carbon dioxide creates a wine vortex, which is divided into two layers after violent fluctuation: black body and creamy foam with smooth top. The fluctuation of beer foam is the core of the secret recipe and the key charm of Guinness.

In the 1930s, small bars called Pop were everywhere in British cities and villages. They only sold Guinness beer. Whenever night falls, people gather in this pub with a Guinness stout in their hands. The sky is boundless. Hu Kan, what is the biggest and the fastest in the world? 1On August 27th, 955, based on the accidental idea of Sir Hugh Beaver, executive director of GUINNESS Dark Beer Company (Guinness is another translation of Guinness), the first Guinness World Record was born. This booklet, with only 198 pages, topped the British bestseller list before Christmas that year.

tequila

Tequila, also known as tequila, is a specialty of Mexico and is called the soul of Mexico. Tequila is a small town in Mexico. It is named after its place of origin. This wine is made from agave. Agave is a cactus plant, which generally grows for 12 years. When it is ripe, it is cut and sent to the brewery, then cut in half and soaked for 24 hours. Then squeeze it out, add sugar to the juice and send it to the fermentation cabinet for fermentation for two to two and a half days. After twice distillation, it is aged in oak barrels. The aging time is different, and the color and taste are also very different. The white one is not old, and the storage period of silver is as long as three years. Tequila is the national wine of Mexico with strong flavor and unique aroma. Mexicans have a special liking for it, and the drinking method is unique, which is often used for pure drinking. Whenever drinking, Mexicans always pour some sea salt powder on the back of their hands to show their enjoyment.

1. Don Julio: Don Julio tequila is named after its founder, Mr. JulioGonzalezEstrada. He revolutionized the brewing process of Mexican tequila, making Don Julio tequila the first choice for Mexican tequila connoisseurs.

-Fang Shuijing:

The history of Water Mirror Winery can be traced back to AD 1408, and it was not discovered until AD 1998. After Yuan, Ming and Qing dynasties, the winery site has a long history, large scale and complete preservation, and is known as "the first winery in China". The legend of its prosperity completely preserved China's long-standing wine-making skills and became a highly respected national treasure cultural heritage.

Fang Shuijing inherits 600 years of brewing wisdom, aiming at presenting the best liquor. For hundreds of years, the masters of wine-making in past dynasties have been adhering to the attitude of Excellence, constantly improving their skills and carefully brewing alcohol, resulting in a series of elegant and luxurious liquor treasures.

Water Mirror Winery originated in A.D. 1408. At that time, a master brewer of Wang Xing made great efforts to brew the best liquor passed down from generation to generation, and got a secret recipe of liquor with very good quality and taste. In order to find the most suitable grain and water source for brewing this fine wine, he traveled all over China and finally came to Chengdu, which is known as the "land of abundance". Here, the temperature is suitable in four seasons, the rainfall is abundant, the products are rich, the mountains are surrounded, and the water source is clear and sweet. So, Master Wang dug a well at the intersection of the two rivers outside the Laodongmen Bridge in Chengdu and founded his own brewing workshop-Water Mirror Brewery.

Diageo has been committed to bringing China's high-end liquor brand Fang Shuijing to more international markets. At present, Fang Shuijing has been stationed in more than 40 duty-free shops at the international airport, 2 international routes and 7 overseas local tax payment markets.