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In order to thoroughly implement the decision-making arrangements of the CPC Central Committee and the State Council, promote the healthy, sustainable and innovative development of new foreign trade formats and new models, further expand the scale of the consumer market and continuously upgrade the consumption structure, and build a new development pattern in which domestic circulation is the mainstay and domestic and international double circulation promotes each other, China cross-border electronic commerce and New E-commerce Fair will be co-sponsored by China Small and Medium-sized Business Enterprises Association, China International Chamber of Commerce, Fujian Provincial Committee of Democratic National Construction Association and Fujian International Chamber of Free Trade in September 2022. Details of this exhibition are as follows.

I. Basic information of the exhibition

Exhibition Name: China cross-border electronic commerce and New Electronic Commerce Expo

Exhibition date: September 24-26, 2022

Venue: Fuzhou Strait International Convention and Exhibition Center

Exhibition scale: 30,000 square meters

Organizers: China Small and Medium-sized Business Enterprises Association, China International Chamber of Commerce, Fujian Provincial Committee of China Democratic National Construction Association and Fujian International Free Trade Chamber of Commerce.

Exhibition scope:

1. Cross-border e-commerce supplier exhibition area: including maternal and child, 3C digital, intelligent technology, beauty and personal care, household daily use, household paper, outdoor sports, pet products, shoes and clothing bags, outdoor gardens, hardware, automobiles and motorcycles, etc.

2. Cross-border e-commerce platform exhibition area: including cross-border e-commerce mainstream platform/emerging platform, live broadcast platform, cross-border e-commerce industrial park, cross-border e-commerce comprehensive test area, etc.

3. Cross-border e-commerce service provider exhibition area: including information consultation, logistics warehousing, operation management system, financial payment, digital marketing, cross-border institutions, education and training, talent recruitment, global store opening, product selection tools, complaint service, software tools, insurance, intellectual property rights, legal consultation, and registration of registered trademarks of value-added tax, etc.

Parallel support activities:

1. Summit Forum on New Opportunities for Cross-border E-commerce under the Dual-cycle Pattern.

Representatives from the Ministry of Commerce, the General Administration of Customs and other government agencies, representatives from the World Customs Organization, well-known cross-border e-commerce enterprises at home and abroad, experts and scholars are invited to discuss in depth the new opportunities, challenges, new models and new rules of cross-border e-commerce in China.

2. Industry Forum.

Guangdong Baijuhui Enterprise Management Consulting Co., Ltd., China Manufacturing Network, Sichuan _ Culture Technology Co., Ltd., Laochen Chat Cross-border, Tospino Global Shop, Hugo Cross-border, Amazon, Newegg, Wish.

3. Live broadcast of 3.Tik Tok V.

Teacher Chen, the person in charge of foreign trade, talks about cross-border, waste diary, notes of cross-border e-commerce by Uncle Xie, and the invitation of the seller by Qian Dadeng 12.

Second, the effect of the last exhibition.

202 1 12 17 to19,202 1 China cross-border electronic commerce and New Electronic Commerce Fair was held in Fuzhou Strait International Convention and Exhibition Center.

The Expo is sponsored by China Small and Medium-sized Business Enterprises Association, Commercial Industry Committee of China Council for the Promotion of International Trade, Fujian International Chamber of Commerce for Free Trade, Huaxin Research Institute of Electronic Society of Ministry of Industry and Information Technology, Fujian Electronic Commerce Association and Gome Group. It aims to help the domestic cross-border e-commerce industry achieve rapid and sustainable development, and build a one-stop and all-round cross-border e-commerce exchange platform for cross-border e-commerce platforms, warehousing and logistics, brand suppliers and peripheral service providers.

With a total exhibition area of 30,000 square meters, more than 800 well-known brands at home and abroad appeared in the exhibition, and 20,000 professional visitors participated, with an intended transaction amount of 3.5 billion US dollars. At the same time, several main forums and sub-forums were held, and the live broadcast of Tik Tok, a big seller of cross-border e-commerce, was specially arranged, and dozens of well-known big V live broadcasts including foreign trade leaders, Lao Chen, cross-border e-commerce and Qian Dazhu e-commerce were invited. Provide online docking exhibition channels and product selection ideas for sellers who are not present.

The trade effect of China International Import Expo(CIIE) is obvious, and the satisfaction of exhibitors reaches 86. 1%. Media such as CCTV News and A Set of Hour Broadcast in Fuzhou publicized the exhibition.

Third, the exhibition background

Implement the overall plan of the CPC Central Committee and the State Council on developing digital economy, and promote cross-border electronic commerce to play an important role in smoothing domestic circulation and promoting domestic and international double circulation.

E-commerce is a business activity that sells goods and provides services through information networks such as the Internet. It is an important part of digital economy and real economy, and it is also an important force to improve people's quality of life and promote national economic and social development. E-commerce in China has been deeply integrated into all fields of production and life, and has played a decisive role in the digital transformation of economy and society. Cross-border electronic commerce is an international business activity, in which transaction subjects belonging to different customs reach a transaction through e-commerce platform, make electronic payment and settlement, and deliver goods through cross-border electronic commerce logistics and remote storage, so as to complete the transaction. Is an important sub-field of e-commerce. The CPC Central Committee and the State Council attached great importance to the development of e-commerce. The Fifth Plenary Session of the 19th CPC Central Committee called for the development of digital economy and the unswerving construction of digital China. As a new format and new kinetic energy with the largest scale, the most active performance and the best development momentum in the digital economy, e-commerce is a very important link in the blueprint of the new development pattern. The Tenth Five-Year Plan for e-commerce development points out that it is necessary to support cross-border electronic commerce's high-level development, encourage e-commerce platform enterprises to operate globally, and improve the layout of global e-commerce infrastructure such as warehousing, logistics, payment and data. Cultivate cross-border e-commerce supporting service enterprises, support the digitalization of cross-border e-commerce global industrial chain supply chain, and drive brands to the sea.

Holding China cross-border electronic commerce and New E-commerce Expo is an effective measure to optimize the implementation of industrial services in cross-border electronic commerce, which is helpful to explore the innovation of the whole transaction process in cross-border electronic commerce, strengthen the construction of industrial organizations in cross-border electronic commerce, and provide exchange guarantee and support for cross-border electronic commerce enterprises in China. According to the statistics of the Ministry of Commerce of China, the total scale of e-commerce transactions in China will be 37.2 trillion yuan in 2020, including cross-border electronic commerce transaction169 million yuan; In 20021year, the import and export transaction volume of cross-border e-commerce was 1.98 trillion yuan; In the first quarter of 2022, cross-border electronic commerce's transaction volume continued to grow, reaching 434.5 billion yuan. With the vigorous development of e-commerce, it is estimated that by 2025, the national e-commerce transaction volume will reach 46 trillion yuan, of which the cross-border electronic commerce transaction volume will reach 2.5 trillion yuan. Cross-border electronic commerce has a strong development momentum and broad prospects.

Advantages of holding an exhibition in Fuzhou, Fujian.

2. 1 Policy Advantages of Free Trade Zone

In 20 14, the State Council officially approved the establishment of China Pilot Free Trade Zone, which has since become the second batch of pilot free trade zones in Chinese mainland after Shanghai Pilot Free Trade Zone. The total area of China Pilot Free Trade Zone is 1 18.04 square kilometers, including Fuzhou, Xiamen and Pingtan. Since the official listing on 20 15, Fuxia District has innovated investment and trade facilitation measures, continuously optimized the business environment, and cultivated new formats and new models, which has played an experimental role in comprehensively deepening reforms in exploring new paths of cross-strait integration and deeply integrating into the "Belt and Road".

In order to give full play to the location advantages of cross-border e-commerce, Fuzhou Free Trade Zone encourages enterprises to carry out cross-border e-commerce business, form an industrial highland with siphon effect, and accelerate the improvement of cross-border e-commerce ecosystem from the fields of logistics, supply chain finance, information system construction and platform services. 20 19 Fuzhou set up cross-border electronic commerce comprehensive test area to further improve the policy system and optimize the development environment. At the same time, Fuzhou Free Trade Zone has actively played the leading role of "try first" innovation, initiated the "peer-to-peer joint guarantee" system for cross-border e-commerce in China, helped cross-border e-commerce enterprises to connect with supply chain financial enterprises, and effectively reduced the bank financing costs of small and medium-sized cross-border e-commerce enterprises; Launch innovative measures of "batch entry and exit, centralized declaration" to effectively help cross-border e-commerce enterprises improve logistics turnover efficiency and reduce logistics costs; Implement "cross-border electronic commerce Electronic Filing" to realize paperless management of the whole process of business entities and product filing in cross-border electronic commerce. With the vigorous promotion of Fuzhou Free Trade Zone, cross-border e-commerce enterprises in Fuzhou have developed rapidly. In 2020, despite the epidemic, Fuzhou still achieved 6.78 million cross-border e-commerce import tickets, a year-on-year increase of 15.8%. In 20021year, the total import and export volume of cross-border e-commerce in Fuzhou was 51500 million yuan, and the export volume of cross-border e-commerce increased by 450%.

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