Organize counties and districts to issue Spring Festival vouchers to local brands such as Du Kang and Chunxindu, and give 50% subsidies to the actual write-off amount of counties and districts by pre-allocation, with the overall scale controlled within 5 million, and later liquidate the consumption promotion funds of counties and districts. During the period of 2023 1 month, the launching ceremony of 2023 "New Year's Day for Time-honored Brands" and "New Life in Ancient Capital" series of consumption promotion activities was held in Guangzhou Market Pedestrian Street, jianxi district, to display and sell time-honored brands in our city and promote high-quality domestic products and excellent national brands. In conjunction with the procurement of local e-commerce platforms such as Shi Hui, we will hold an online New Year Festival with the theme of "National New Year's Goods in Luoyang", and promote the characteristic agricultural products and non-legacy products in various counties and districts through online live broadcast and offline business circle tour, so as to create a special national new year's goods atmosphere in Luoyang. All counties and districts should focus on the theme of Spring Festival consumption, carry out a series of activities such as special New Year Festival and famous agricultural and sideline products fair to prosper the Spring Festival consumer market.
"Buy a new car during the Spring Festival" series of cars promote consumption activities.
From July 2022 to March 2023, counties and districts will give 50% subsidies to the financial funds actually spent according to provincial standards. From June 5th to February 2023, organize key automobile sales enterprises in our city to carry out centralized exhibition activities in commercial complexes, pedestrian streets and scenic spots, and all counties and districts are responsible for coordinating the operators of commercial complexes, pedestrian streets and scenic spots in their respective jurisdictions to reduce or exempt site fees. Coordinate automobile chambers of commerce and automobile sales enterprises to organize Spring Festival group buying meetings, trade fairs and other activities, with an overall investment of not less than 20 million yuan, subsidies ranging from 2,000 yuan to 4,000 yuan for some models, and reimbursement of air tickets or train tickets for returnees during the Spring Festival, with a maximum of 2,000 yuan. Vigorously carry out automobile cloud exhibition activities, support key automobile sales enterprises to strengthen docking with large-scale well-known e-commerce platforms, carry out activities such as automobile e-commerce live broadcast month, warm winter online car purchase festival, used car live broadcast big coffee show, and expand automobile sales channels.
"Spring Festival Orchestra Circle" series of catering service activities.
In combination with the specific consumption needs of enterprises such as wedding banquets and annual meetings, organize county, district and municipal catering associations to unite 100 or more key catering enterprises, and launch preferential packages such as group banquets, New Year's Eve dinners, prefabricated food gift boxes, and cost-effective catering, celebrations, conferences and other services, with a profit scale of not less than 20 million yuan. Gather popularity in various forms, such as strawberry picking in winter, farmhouse dishes tasting, and cultural performances, to create an ecologically interesting dining consumption scene and enhance the consumption experience. Encourage counties and districts to organize live online activities of local specialties, and enhance the food experience with night markets, hot pot festivals, snack festivals and other activities to prosper the consumer market. China Luotang Cultural Festival, Wine Expo and other activities will be held in time to further promote catering consumption.
"Welcome Spring and Enjoy Life" series of department store promotions.
Encourage Zhongzhou Wanda, Quanshun Shopping, Shen Chang International, Zheng Da Plaza and other business circle complexes, Guangzhou Market, Luoyi Ancient City and other characteristic pedestrian streets to carry out more than "Westwork Tour" leisure shopping month 100 offline consumption promotion activities, issue coupons for the Spring Festival, and support the consumption of department stores such as clothing, cosmetics, shoes and bags, and home. In combination with important consumption nodes such as "New Year's Day" and "Spring Festival", we will organize e-commerce enterprises to participate in consumption promotion activities of major e-commerce platforms such as Tmall and JD.COM, and increase store traffic and help enterprises increase their income through various promotional means such as paying a deposit in advance, multiple discounts and snapping up in a limited time.
"Buy good things in the Spring Festival" series of household appliances to promote consumption activities.
From July 2022 to March 2023, the activities of subsidizing the consumption of smart electronic products and household appliances carried out in counties and districts will be rewarded with no more than 30% according to the financial funds actually spent. 65438+During the period from February 2022 to February 2023, key home appliance enterprises such as Gree Electric, Suning.cn, JD.COM, Zhangda Household Appliances and famous products from all directions jointly launched a shopping spree for New Year's Eve. Consumer electronic products such as televisions, air conditioners, refrigerators, washing machines, smart phones and tablet computers were issued with shopping vouchers, and a series of activities such as trade-in were carried out, with a profit-making scale of not less than 30 million yuan.
"Luoyang, the source of the Spring Festival" series of cultural tours benefit the people.
"Go home for the New Year if you have money". Give 1 0,000 travel subsidies, and carry out free tickets for scenic spots to attract tourists into Romania. From June 65438+1 October/day to June 65438+1October 3 1 day in 2023, 35 A-level tourist attractions in Luoyang were open to the people of the whole country free of charge. Welcome the people of the whole country to Luoyang for two festivals. Give certain subsidies to scenic spots and cities that participate in free ticket activities, and the total amount of subsidies shall not exceed 8 million yuan. The preferential annual ticket purchase activities were carried out, and the annual ticket for Luoyang tourism was subsidized by 65438+ 10/0/kloc-0+1 0/0/0, with a total subsidy of 2 million yuan. Organize cultural tourism departments, enterprises and institutions in all counties and districts of the city to carry out colorful cultural tourism theme consumption activities during the Spring Festival to benefit the people, detonate the cultural tourism market and restore the vitality of cultural tourism.
"Eight o'clock at night in the ancient capital" series of brand activities.
Expand the supply of cultural tourism products and enrich the consumption format of cultural tourism. Guided by the national and provincial night cultural tourism consumption gathering areas, focusing on "creating new fashion consumption scenes, displaying new cultural tourism brands and cultivating new hot spots of night cultural tourism consumption", cultural tourism market entities such as tourist attractions, tourist resorts, star-rated hotels, travel agencies, cultural and creative enterprises, night cultural tourism consumption blocks, tourist leisure blocks and script entertainment are encouraged to optimize product supply and enrich "night tours" and "night shows".