At present, more and more large-scale exhibitions advocate the concept of green energy saving. This paper tries to discuss the development mode of green exhibition from three cases of Beijing Olympic Games, Shanghai World Expo and Xi World Expo, hoping to provide reference for the development of green exhibition.
3. 1 Beijing Olympic Games Mode
? Green Olympics? It is one of the three major themes of the 2008 Beijing Olympic Games. Its connotation is to guide the construction, market development, procurement, logistics, accommodation, catering and large-scale activities of sports games with the sustainable development idea of protecting the environment, resources and ecological balance, so as to minimize the negative impact on the environment and ecosystem. The Beijing Olympic Games will make full use of the influence of the Olympic Movement, carry out environmental publicity and education, promote public participation in environmental protection work, and raise the environmental awareness of the whole people.
The green model of Beijing Olympic Games is to run the concept of sustainable development through the whole process of preparation, holding and post-competition utilization. This is the first time that the concept of green has been clearly put forward and implemented as a theme in previous large-scale activities. After the Olympic Games, an Olympic Forest Park was left for Beijing, and a vast green world was left for Beijing citizens, which greatly improved the city appearance of Beijing. Beijing Olympic Games has always practiced the green concept. For example, all kinds of seats in forest parks are made of recycled waste milk boxes.
Through the green model of Beijing Olympic Games, we can see that: high-profile advocacy before the meeting, active exploration during the meeting, leaving green space after the meeting.
3.2 Shanghai World Expo Mode
Following the green concept of Beijing Olympic Games, Shanghai World Expo has also made a big fuss about green environmental protection. In the early stage, we held various forums to brainstorm, such as with Ge (explain? ) held? Green concept? Cities make life better? Activities, leading the whole Expo to create an orderly Expo, security Expo, environmental protection Expo, green Expo and other concepts, focusing on the implementation of green energy-saving and environmental protection industry strategy in venue construction. Through this series of construction, it fully embodies? Better city, better life? The deep meaning of.
Shanghai World Expo has built more than 200 exhibition venues. Regarding the requirements of venue construction, the organizing Committee proposed to choose energy-saving materials, and clearly only gave the green light to energy conservation. Not only the concept of energy-saving is used in the construction of venues in various countries, but also the landmark buildings of the World Expo make full use of energy-saving materials, among which the design of the Expo axis is an energy-saving axis. As the largest landscape axis in the Expo site, the lighting related facilities of the Expo axis not only adopt new technologies and energy-saving materials, but also boldly adopt? Sunshine valley? Design. Six big ones? Sunshine valley? Arranged on the Expo axis, it guides the sunlight to naturally incline downward, and uses the gift of nature to save energy to the maximum extent. With the demonstration of Shanghai World Expo, the use of energy-saving buildings and materials has been vigorously promoted.
Through the green model of the Shanghai World Expo, we can see that we should actively discuss before the meeting, pay attention to energy conservation during the meeting and promote the industry after the meeting.
3.3 Xi 'an World Garden Model
The Xi World Expo is another major international event held in Chinese mainland after the Beijing Olympic Games and the Shanghai World Expo. Xi will host the World Expo? Heaven and man Chang' an? Creative and natural? Harmony between city and nature? For the theme, to? Green leads fashion? Advocate creativity? Simplicity but not luxury, low carbon bid farewell to high consumption, return to nature, do not carve, green life has become a fashion pursuit? . This is the first time in all previous large-scale exhibitions that green is the purpose of organizing the exhibition and a new exhibition mode is advocated.
Expo Xi has put forward ten green living concepts, namely? Green number ten? From 10 construction, transportation, electricity, catering, consumption, water use, office, disposable goods, shopping, tree planting, etc. Call on people to save energy, protect the environment, care for mankind and actively practice? I improve, I practice, I change? Take green and low-carbon life as a life concept and attitude, and form positive and beneficial green fashion and green culture in the whole society. ? Green number ten? Starting from the subtleties, advocating human beings to respect and fear nature, leading people to return to simplicity and advocating simplicity, and promoting green as a kind of culture have greatly shocked people's hearts in today's society. Expo Xi will definitely change people's impetuous psychology in modern society and leave precious green cultural ideas for mankind.
Through the green model of Expo Xi, we can see that we advocate green culture before the meeting, practice green activities during the meeting and change our lifestyle after the meeting.
Fourthly, the development strategy of green exhibition.
Green exhibition is bound to be one of the development trends of the exhibition industry in the future, and it will also become a new bright spot of the exhibition industry. How to develop green exhibition better, adopting reasonable strategy is the primary factor. This paper tries to elaborate the development strategy of green exhibition from four aspects: planning first, theme planning, highlighting activities and event influence.
4. 1 Planning first
To develop green exhibitions, organizers and decision makers must attach great importance to it and take the initiative to incorporate green into the purpose of holding exhibitions. Only in this way can an exhibition be called a green exhibition. Humans have lived on the earth for hundreds of millions of years. When we look down at the earth from the air, the large-scale projects built by human beings look very small, and only green is the theme color of the earth. Green is eternal, and only by developing green industry can we meet the eternal pursuit of mankind. From this perspective, the green convention and exhibition industry is not only a trend, but also an eternal truth!
The exhibition originated from human gatherings. There were temple fairs in China in ancient times, and this ancient exhibition form still remains in the countryside. People go to the temple fair concentration area, simply exchange what they need, share their labor achievements, and wait for the next transaction, and the city is formed. With the continuous expansion of the city scale, on the one hand, the importance of the convention and exhibition industry will become increasingly prominent, on the other hand, the convention and exhibition industry will eventually become bigger, smaller and more sophisticated, and it will be derived into an industry with green exhibitions as the mainstream. The development of green convention and exhibition must become the eternal theme of convention and exhibition industry in the planning stage, so that future convention and exhibition will become a platform to promote green and low-carbon life. Every exhibition employee should consider the green factor in advance when planning exhibition gardens, setting up exhibition halls, holding exhibitions and other activities, because human beings have vitality only when they are green, and exhibitions have life only when they are green.
4.2 Theme planning
Large-scale exhibition activities need to define the main body, and green is bound to be the same topic for human beings. If we can plan according to the actual situation, it will certainly arouse people's resonance, so as to achieve the purpose of understanding the theme.
The Beijing Olympic Games has three major themes, one of which is the Green Olympics. Such a theme can lead people to easily associate sports with health, sports with green, and naturally produce participation psychology, so that the Beijing Olympic Games can achieve the effect of entering the global vision. Propose to hold Xi World Horticultural Exposition? Green leads fashion? The theme slogan aims to set off a popular storm of green life, make people take green behavior and green lifestyle as beauty, and perfectly reflect the core value of green exhibition.
4.3 Outstanding activities
In order to highlight the green planning and green theme in the exhibition, there must be corresponding organizational activities. Planning and theme are only abstract ideas, and how to realize them needs to be promoted and spread through interaction with the public.
The core performance of green exhibition is activity. Through a series of green activities, people's recognition and attention to the exhibition can be realized quickly. Has the Beijing Olympic Games started? Welcome the Olympics, talk about civilization and build a new style? The activity has brought people a new green trend. Starting from the concept of green Olympics, this activity implanted the green concept into people's daily life, which not only improved the overall quality of the people, but also greatly enhanced people's recognition of the Olympic Games. Today, its influence on the public remains undiminished. Xi will host the World Expo? Green leads fashion? For the slogan, organized a series of activities with the theme of green, among which? Green number ten? Taking this as the core, we advocate citizens to take a green and simple life as beauty and return to the fine traditional lifestyle of the Chinese nation.