Netease YEATION implements the brand concept of "strictly choosing good things and living with heart", and it is a lifestyle brand with the initial intention of "making a better life within reach". Netease YEATION is directly supplied by first-line brand manufacturers, and YEATION's factories are all contracted by internationally renowned brands, and its production, technology and management have reached the world-class level.

Netease YEATION's products are of high quality, but the price is relatively close to the people. It pays attention to the practicality and cost performance of products, and does not pursue high-end luxury. Its brand image and reputation are good, but there is still a certain gap compared with high-end brands, and its grade positioning is medium.