Six cars are in full swing, and Hengchi "surpasses" Tesla.
If Evergrande did not launch six real cars, it would be difficult for people to associate them with the "new force of making cars". On June 5438+065438+1October 12 last year, at the strategic summit of Evergrande, Xu Jiayin, CEO of Evergrande, said, "We need technology but no technology, experience and no experience to build a car, which can be said to be' poor and white', so we should open up a road to build a car that is different from that of car companies all over the world."
265 days later, six Hengchi models appeared in Shanghai and Guangzhou at the same time, causing a sensation in the industry. In fact, for Evergrande to build cars, everyone's views are still a bit big! You know, Tesla, founded in 17, has only four models so far, and its first model took five years from concept to appearance. Perhaps this is the "Evergrande speed" that we can't understand.
In this debut model, each Hengchi has its own unique design language and style. For example, Hengchi 1 has a long wheelbase of 3 150mm, which is directly comparable to the seating space of D-class cars; Hengchi 2 is equipped with oversized wheels and unique cat's eye green color matching, which is called a rookie in the industry. Hengchi 3' s front face is domineering and muscular; Hengchi 4 enjoys exclusive taillight design, classic atmosphere; Hengchi line 5 is concise and neat, and the dream blue color scheme is full of vitality; Hengchi 6 made a 3D tail, and the cross-border wind was full.
It is understood that Hengchi's full range of products will be mass-produced from 202 1, which will also mean that Evergrande will formally enter new energy sources. Judging from the current situation of the industry, it is not easy to really mass-produce cars, because most enterprises in the industry rely on PPT to build cars, and only a few head players such as Weilai, Tucki, Weimar and Ideality have achieved mass production delivery.
Exchange capital for technology, Evergrande's "buy buy Buy"
There are always thousands of difficulties and dangers, and it can't stop Xu's "dream of building a car" because others have money! Some people say that interlacing is like a mountain, but for Evergrande from real estate, this boundary can be filled with money! I remember Wei Lai Li Bin once said, "It takes at least 20 billion yuan to build a car." In fact, as far as the status quo of Weilai Automobile is concerned, 20 billion yuan is far from the ideal of building a car.
As far as building cars is concerned, based on Evergrande's current strength, there is no shortage of money. The financial report shows that Evergrande's revenue from 20 19 was 477.56 billion yuan, up 2.4% year-on-year. Although the data has dropped a lot compared with previous years, it is not a big problem for this fund to maintain Hengchi mass production. According to Boss Xu's previous plan, from 20 19 to 20021year, Evergrande will invest 20 billion yuan,/kloc-0.5 billion yuan and/kloc-0.0 billion yuan respectively.
In Evergrande's idea of building a car, they even used "at all costs" to express their determination to build a car. Back to the beginning of the article, as boss Xu said, their cars are poor, so how are the six cars of Hengchi mass-produced? Buy buy buy, circle! This is a description in the industry and a fact.
According to the data, since 20 19, Evergrande has invested heavily in related enterprises such as Guoneng electric vehicle, Swedish supercar Koenigsegg, German automotive power engineering company hofer, hub motor company Dutch e-Traction and British Protean. In less than 1 year, Evergrande has completed the basic layout of the whole industrial chain from vehicle R&D, manufacturing to power battery, motor electronic control and sales channels. In this context, it is not difficult for a company to build a car.
Through "Buy in buy", Evergrande has the basic ability to build cars, but it is not enough to make cars mass-produced faster, and additional technology and talents are needed. As a result, since he had the dream of building a car, Mr. Xu began to actively run around the world, signed agreements with many technology companies, set up his own technical team, and joined a number of spare parts companies to support the mass production of Evergrande.
In boss Xu's view, "buy buy Buy" can quickly shorten the cycle, and the model can quickly land. Undeniably, xu teacher has achieved what most new car-making forces can't, that is, exchanging money for technology and time.
What's the winning rate of Hengchi when entering the new force of making cars?
Actually, if you look at Evergrande's "record of building cars", Hengchi 1~6 is not the first model of Evergrande. As early as the end of June last year, Evergrande launched the controversial Guoneng 93 model. From the design point of view, this car seems to be an oil-to-electricity model of the previously declining Saab model.
Since the cooperative Guoneng automobile can't work, then put the rest of your energy on the independent brand Hengchi. The author believes that although the six models listed this time have their own characteristics, they still face great competitive pressure in the industry if they want to gain a foothold in the market. After all, in addition to the new forces like Weilai, Ideality, Tucki and Weimar, there is also the Tesla brand with excellent sales.
On the other hand, except for vehicle layout, all new energy vehicles currently on sale have their own brand-specific R&D technology. On the other hand, Hengchi, which relies on "buy buy Buy", appears to be slightly weak. After all, only those models that can stand the test and can be officially mass-produced and sold are the foundation for supporting enterprises to go on.
At present, it seems that the appearance of Hengchi 1~6 is more about the car to be built by Evergrande, without mentioning what kind of car Evergrande will build in the later period. During the launch of the new car, the specific parameters of several models of Hengchi were not mentioned too much, such as the battery and battery life that consumers are most concerned about.
Another core issue is pricing. As far as the current market sales are concerned, mainstream models have occupied the price range of 65,438+0.5 ~ 450,000. At the same time, Tesla's frequent price cuts have made the already difficult market even more difficult. In the future, the pricing of Hengchi will be a brand-new test.
What is written at the back?
Compared with the traditional "PPT making cars", Evergrande's move is also the greatest sincerity of the brand to enter the new force of making cars. Judging from the performance of Hengchi 1~6, Evergrande's "buy buy Buy" has begun to take shape. However, in today's fierce market competition, Hengchi still has a long way to go if it wants to gain a foothold in the future!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.