I began to write the little red book in August of 20 years, when I was a freshman; Nowadays, the fans of the whole network 10w+ and the fans of Xiaohongshu 8w+ have achieved six figures, gained confidence, won the job offer of a big factory and gained many precious friends.

Screenshot of my home page

Before answering this question, what can the little red book bring?

I think it is: considerable sideline income+strong professional endorsement+better living conditions.

First of all, it is true that the sideline income is considerable. Xiaohongshu's account has a particularly strong commercial value. Because Xiaohongshu is a well-known platform for planting grass, some users come here to buy things. Your content can be directly combined with the product to achieve better promotion effect. Will your promotion fee be low?

Advertising cooperation income

Second, a strong professional endorsement, many babies in the university, I really suggest that you make a little red book as soon as possible. Really, I've experienced it myself. I am a non-college student, and I found a job as an operating intern in a big factory in Beijing when I was a sophomore. Doing category operation in Zhuanzhuan Group, and working as an intern in a new media operation in Netease in junior year. It can be said that this experience of the little red book blogger is very helpful to my employment.

Dachang internship badge

Third, a better life I have a particularly surprising discovery, that is, when you become a blogger, you will find that there are many awesome people around you at once. New media is a window for you to open a high-quality circle. By understanding the operation of Xiaohongshu, I have met many like-minded partners and constantly collided with more awesome people, which will make me a better self. Everyone is positive and full of value, and the state of life is definitely developing in a positive direction.

Participate in various offline meetings.

And making a little red book will constantly force you to learn by yourself, so that you can bring more valuable content to your fans. Naturally, you will become a lifelong learner, and you will not be too anxious about your immediate life. And taking notes will always get timely positive feedback, and the whole person will become confident. You clearly know that you can bring value to others.

Moreover, after I became a blogger, I gave up the habit of shopping indiscriminately. Every month, brands send me products, which are needed and invisible, so I don't have much desire to buy new things, and I don't feel bad about using things from Bai Piao.

If you want to be a self-media with a monthly income of over 10,000 yuan, you must first clarify the underlying logic of making money from new media.

The underlying logic of making money from new media is to benefit users. On a certain platform (Tik Tok, Little Red Book, Aauto Faster, Beep Beep, Video Number, WeChat Official Account ...), we constantly output useful/interesting high-value content, accumulate fans, and then realize the realization of overseas receipt or knowledge payment. Many students with little red books have achieved the small goal of earning over 10,000 yuan a month.

How?

Positioning (Select Personal Design/Vertical Category)

Benchmarking and production content (graphics/video)

Upload and publish

It is roughly divided into these three steps.

1. Configuration

Positioning can be divided into two parts: personal design and vertical category. Personal design is to label you. You are a student, a white-collar worker, a nanny, an entrepreneur, etc. Here is your label.

The vertical category is the track or venue you choose. The common vertical categories of little red books are: beauty, skin care, wearing, life sharing, planting grass, food, photo retouching, emotion, travel, mother and baby, fitness, study and education, workplace, science and technology, minority hobbies, men and so on. ......

To be a blogger, we must first determine our own position, and accurate personnel design and classification are the foreshadowing of rising powder and realizing cash.

2. Benchmarking and production content

At first, we learned something from imitation, and so did making little red books. By disassembling the explosion account and explosion notes, you can quickly understand the tonality of the platform and determine your own creative style. The quickest way is to take apart more than 1000 awesome explosion notes and imitate them.

The most important step in making content is to make a good cover and title. There are many skills and formulas to master. Attract users to click in first, and then retain users with content.

Upload and publish

One thing to pay attention to when uploading this point is the platform rules, which need to be understood systematically, and the other is the release time, label selection and copywriting guidance to improve the powder conversion rate.

How to realize the little red book in various ways;

1, advertising realized

2. Paid column

3. Commodity cash

4. Liquidation of the store

5. Customer conversion

Come on, come on, I hope everyone can make achievements on the road of media, with a monthly income of over 10 thousand.