It is reported that the new logo of Tencent Video stands for: high quality, pleasure, taste, richness and flavor. I hope it can be expressed through the new logo: Tencent video will bring users a more convenient and smoother viewing experience, with the play key as the visual carrier to symbolize the triangle key of the play button. The color scheme of this logo adopts three colors of red, green and blue to form a colorful tropical fish shape, which means that Tencent video can be watched conveniently and quickly. In addition, Liu Chunning, general manager of Tencent's network video department, said in an interview with the reporter of China Business News that Tencent video is currently investing heavily in content acquisition and experience optimization, with 500 million yuan invested in the Internet film and television fund and 450 million yuan invested in Huayi. Together with the purchase of copyright content and the construction of CDN network, the total investment has exceeded 654.38 billion yuan.