On the afternoon of April 27th, in the conference hall on the first floor of China World Hotel, when Huang Hongsheng, 65, shouted "Skyworth will become one of the top ten automobile brands in the world" on the stage, the scene did not stir much.

For the well-informed automobile media, it may have long been accustomed to this smug slogan.

However, for those who are familiar with Huang Hongsheng's past entrepreneurial history, this is either a gamble or a joke.

However, history is always cruel.

65,438+05 years ago, the impulsive Oaks withdrew in a hurry only one year after he announced that he would build a car. At the same time, he left two regrets: we had a car dream, and the price of this dream was 40 million RMB.

After 15, Huang Hongsheng entered the market with 30 billion yuan, aiming at the top ten in the world.

There is no shortage of new stories in the car circle, and what is lacking is often patience.

So Huang Hongsheng said, I am willing to fight for this for another 30 years.

Skyworth Auto ≠ Skyworth Auto.

1September 1978, Li Dongsheng, Chen Weirong and Huang Hongsheng were admitted to South China University of Technology and became students majoring in radio engineering.

No one would have thought that they would become historical figures rewriting the future development of China's color TV industry. Li Dongsheng and Chen Weirong founded TCL and Konka respectively, while Huang Hongsheng founded Skyworth.

If Skyworth is the representative of Huang Hongsheng's first venture, then building a car is the whole of his second venture.

In 2009, after an unpleasant episode, 53-year-old Huang Hongsheng chose to sell 654.38 billion shares of Skyworth and cash in 900 million Hong Kong dollars to set up Chuangyuan Tiandi Investment Company.

Subsequently, Chuangyuan Tiandi, Xiamen Jinlong and Nanjing Dongyu Automobile Group invested and reorganized Nanjing Jinlong Bus. At this point, Huang Hongsheng changed from a home appliance crocodile to a cross-border autobot.

In the same year, Kaiwo New Energy Automobile Group was established.

"I still have a little adventure gene in my blood. Pursuing a new career map is a way for me to take risks. " This is Huang Hongsheng's answer.

After obtaining the passenger car access qualification approved by the Ministry of Industry and Information Technology, Huang Hongsheng established Jiangsu Mei Tian Automobile Co., Ltd. with Kaiwo Group as its parent company on 20191,and officially entered the new energy passenger car market.

Last June, 5438+ 10, the first new car ET5 in Mei Tian was officially launched, and the subsidized price range was15.28-198,800 yuan, which was the Skyworth ET5 unveiled at the Skyworth Auto Conference that day. They just have different names.

This operation is based on a trademark transaction between Kaiwo and Skyworth in March this year: Kaiwo Group spent 28 million yuan to obtain the transfer of the twelfth trademark of Skyworth brand by Skyworth Group. After the transfer is completed, "Skyworth Auto" will become a smart car brand under Kaiwo New Energy Automobile Group, and the word Mei Tian will gradually fade away.

This is also why Skyworth insiders have repeatedly stressed that Skyworth Group itself does not build cars, and Kaiwo is responsible for production and manufacturing. Kaiwo only uses Skyworth trademarks.

On the other hand, although Huang Hongsheng has the label of founder on his head, he has no title within Skyworth. Simply put, Skyworth now belongs to Lai, and it is only a pioneer.

However, it is undeniable that the name Skyworth Automobile has indeed brought high traffic and attention to Huang Hongsheng.

Even if there is no direct connection, in Huang Hongsheng's view, the 33-year development history of Skyworth brand will become a powerful endorsement of Skyworth Auto, and Skyworth Home Appliances and Skyworth Auto will realize two-way empowerment.

"Skyworth's products have been mass-produced and tested by the market. With this quality foundation, coupled with the brand effect of Skyworth, Skyworth's long-term customers will definitely regard Skyworth as the first choice to update their cars. At the same time, the activity and growth of Skyworth Auto can also promote the sales of Skyworth home appliances. " Huang Hongsheng said.

How to play this deck?

Whether PPT builds a car or not, Skyworth needs to dispel people's doubts about it.

"We have a complete manufacturing base and software and hardware support, which is our confidence in manufacturing smart cars and the core competitiveness of our brand."

According to public information, at present, Kaiwo has seven production bases and a research and development team of nearly 1,000 people in China. At the same time, it has developed independent core technologies including Sandian, with nearly 1,000 patents.

After nearly 10 years of efforts, Kaiwo has quietly ranked among the top 3 in the domestic new energy bus sales list.

With Kaiwo's experience, Skyworth has also formulated a "2+4+N" product strategy. Under the two platforms of BE and CE, at least four new pure electric vehicles will be launched by 2025, supplemented by hybrid vehicles and other energy-powered vehicles.

On the most important channel construction, Huang Hongsheng said that Skyworth will adopt three modes, one is to use the existing Mei Tian distributors of nearly 100 (which will be expanded to 1000 in the future), the other is the self-operated stores of Kaiwo Group in major city centers, and the third is the joint marketing of Skyworth's distributor channels.

"Skyworth's stores mainly do display and test drive, and the mode of light assets." Huang Hongsheng added.

Although a fairly grand development plan has been put forward, Skyworth's sales target is still very realistic.

It is reported that Skyworth Automobile's sales KPI this year is only 1.2 million units. With the deepening and improvement of brands and channels, the annual sales volume will reach 250,000 by 2025.

Therefore, Huang Hongsheng put forward the goal of "1333": "1" means that Skyworth has invested 1000 billion, and "3" means that it will invest another 30 billion in the future, with a market value of 300 billion.

where is the money to come from? Huang Hongsheng said we would IPO on the science and technology innovation board.

"Only when the car is listed can it become bigger and stronger. Fast listing is our short-term goal, and we will strive to complete the declaration within the year and go public next year. "

Although the IPO review of the science and technology innovation board is becoming so severe that there is a wave of "withdrawal", the latest news shows that new energy is still the key support area of the science and technology innovation board, which is obviously good news for Kaiwo.

Write it at the end

A few years ago, when Huang Hongsheng first entered the automobile circle, some media asked him, "Unlike the home appliance industry, the automobile industry has invested tens of billions, and many old brands are struggling. Are you ready? "

Although it was difficult to find the answer at that time, in Huang Hongsheng's words today, I would never do anything stupid.